Find Companies:
Digital Cinema Technology Aug. 20, 2017
Register & Log in

RSS News
RSS Info About RSS


# 1941 RCA

Skip Navigation LinksStart/Menu > Find Press Releases > Refresh this page
Basingstoke, U.K.—Feb 16, 2016

Turkish Cinemagoers Enjoy the Best Pictures

Sony 4K Digital Cinema surveys Turkey’s vibrant movie exhibition industry, where new screens are opening at a spectacular rate
Turkey’s cinema exhibition business is in impressive health right now, with more than 2,000 screens generating over 40 million ticket sales in 2015.  It’s clearly a great time for Turkish cinemagoers. With consumer confidence riding high, new theatres are opening at an unprecedented rate. Hungry for better entertainment experiences, customers are packing auditoriums in big-screen multiplexes and smaller boutique cinemas. 
Reflecting a buoyant Turkish retail sector, over 100 new shopping malls are due to open in Istanbul and countrywide this year. Many of these sites will feature multi-screen cinemas, offering shoppers and families a welcoming environment to spend an afternoon or evening in air-conditioned comfort. 
One illustration of this optimistic economic mood is Mars Cinema Group. The forward-looking operator is currently fitting ten Cinemaximum theatres at sites from Ankara to Van, Mardin and Izmir with over 80 Sony 4K digital projection systems. 
“We’re offering the best cinema experience in all corners of Turkey” explains Mars Cinema CEO Kurt Rieder. “And as we grow, our need for new projectors has grown. Combined with low ownership costs, Sony 4K gives our guests the picture quality they deserve.” 
There’s a huge influx of enthusiastic patrons with money to spend. And theatre owners are responding enthusiastically with a premium, value-added product that there’s plenty of demand for. Super-sized screens and premium surround sound deliver a truly immersive entertainment experience that a night in front of the DVD player at home can’t begin to replicate. The tired cinema staples of popcorn and watery cola are being replaced by upscale food and drink options. With plush seating and attentive service, it all brings movie-going closer to the experience of flying business class or visiting a chic bar for cocktails with friends. 
So why is Turkey’s cinema market outstripping its European neighbours?, Virtually all screen openings are at brand new sites, typically in urban areas, which is in contrast to  the more mature Western European market where cinemas are now decades old. 
Many European screens went digital almost a decade ago, using early projectors based on more primitive DLP technology. These projectors are becoming increasingly unreliable, inefficient and expensive to run. They’re also power-hungry compared with today’s technology, while spare parts are getting harder to source. But the real problem is that Europe’s elderly first-generation DLP projectors are only 2K resolution – scarcely better than your High Definition TV at home. 
Every one of 18,000 Sony cinema projectors worldwide offers amazing 4K resolution. With four times the pixel count of 2K it’s a revelation for viewing audiences, much like the switch from Standard Definition to Hi-Def broadcasts over a decade ago. Just as importantly, our 4K projectors create richly coloured, high contrast images with bright, eye-popping highlights and deep, dark blacks. Compared with the flat, washed-out images from older 2K cinema projectors it’s a revelation. 
All this puts Turkey’s cinema operators at a big advantage. New screens don’t have to worry about the poorer picture quality and unreliability of older hardware. Theatres can future-proof right now, with 4K projection guaranteeing the best possible picture quality for years to come. 
And that’s exactly the strategy being adopted by leading Turkish operators like CINEMApink. The prestigious chain has steered away from inferior 2K systems, equipping all of its screens at fifteen sites with over 100 Sony projectors. “We’re very excited about installing Sony 4K” says CINEMApink CEO Selim Yavuzoglu. “Our customers can get the very best experience with crystal clear picture quality and immersive sound” – all part of the operator’s mission to make every seat a VIP seat. 
Projection in 4K makes movies look better. More film-makers are recognising this by delivering their productions as a 4K DCP – the ‘digital print’ that’s sent to theatres on a hard drive or by satellite link. This replaces the bulky reels of 35mm celluloid film that are in decline. 4K is also an increasingly popular artistic choice for movie-makers: director Nuri Bilge Ceylan was winner of the Cannes Palme d'Or in 2014 for ‘Winter Sleep’, shot by Gökhan Tiryaki using Sony 4K cameras. 
All those extra pixels are great news for Turkey’s cinema owners and property developers. Our trail-blazing customers have recognised that 4K is a great way to keep audiences loyal, with pictures that other projection technologies just can’t match. What’s more, our projectors save operators money, cutting running costs with easy operation and maintenance. 
So if you’re opening a new cinema – or refitting an existing screen – the choice is refreshingly simple. Are your audiences satisfied with the same image quality they’ll get at home? Or are you going to make sure they’re treated to the best possible pictures… today and tomorrow?

Logo: Sony Digital Cinema About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
Similar Press Releases
More PR About: 4K Exhibitor Deals More
Search for press releases

Share this page:
More Sony Digital Cinema Press Releases: Aug 14, 2017 Sony Launches First HDR-Ready 4K Laser Digital Cinema Projectors with High Contrast Ratio of 10,000:1 Jul 18, 2017 Bigger bombshell: Atomic Blonde Premieres Projected in Sony 4K Jun 21, 2017 Hawk-Eye Takes Flight into Arts Production, with Charlie Parker’s Yardbird at Hackney Empire Jun 19, 2017 Damien Weissenburger projects Sony Digital Cinema 4K into the future Jun 19, 2017 Sony Brings the Best 4K Images to the Biggest Screens with the Launch of FINITY Jun 14, 2017 For Future Presentation: Experience Next-Generation Technology with Sony at CineEurope Apr 4, 2017 Vue International Upgrades its Largest Screens- Now A Full Sony 4K Estate Achieving the Next Level in Premium Cinema Experience Mar 27, 2017 Thinking Big: Alamo Drafthouse selects yet another Sony SRX-R515DS for new PLF screen in Virginia Mar 27, 2017 Ready for High Dynamic Range – Sony projectors give a spectacular HDR experience at CinemaCon Mar 20, 2017 Sony Demonstrates 4K RGB Laser Projector Prototype at CinemaCon Jan 23, 2017 Mars Cinema opt Again for Sony 4K Digital Cinema Oct 12, 2016 Aqualon Cinemas Captivates its Viewers with the Installation of New Sony 4K Projectors Sep 16, 2016 Sony Names Kevin O’Connor Director of Simulation and Entertainment Group Jun 23, 2016 Sony 4K Projectors Star at VUE Entertainment’s Latest Multiplex Opening Jun 22, 2016 Sony Digital Cinema 4K and MPS Agree Proposed Integration of the New OnCinema Platform with Sony Theatre Management Systems Jun 20, 2016 Power of Four, Ultimate Large Screen Solution: Cinecitta’ Multiplexkino Nuremberg Trials Awe-Inspiring 4K Projection System for Premium Large Format Theatres Jun 20, 2016 Omniplex Cinema Group Installs Eight 4K Projection Systems at its Newest Site in Northern Ireland Jun 17, 2016 Brilliant Pictures on Every Screen: Brand-New Dual Projection Solution Launched in Europe Apr 11, 2016 The Picture’s Clear for Exhibitors with an Eye on Bigger Profits Mar 1, 2016 National Theatre Live, Vue Entertainment and Sony Digital Cinema 4K Confirm Hangmen Is Next Production to Get the 4K Treatment More
©Copyright 2003 - 2017 WHMCC, LLC. All rights reserved.   | Contact | Terms of Use | Privacy Statement