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London—Jul 10, 2003

Digital Cinema takes a big step forward in the UK

Arts Alliance Media launches the UK’s First Digital Cinema Circuit with the UK Premiere of PETER GREENAWAY’s The Tulse Luper Suitcases: Part 1 The Moab Story
Arts Alliance Media is proud to announce the launch of the first digital cinema circuit in the UK, with the first ever HD digital screening in the UK of a film by a UK director, Peter Greenaway’s The Tulse Luper Suitcases. The screening is also the first HD digital screening of a UK production and is taking place at the Arts Picturehouse on Friday 11th July as part of the 23rd Cambridge Film Festival.
The Cambridge Arts Picturehouse is the first cinema to be equipped by Arts Alliance Media with a digital server and projector. Arts Alliance Media will be equipping further art-house screens in the next few months as part of a commercial trial.

Peter Greenaway said, "I welcome this initiative and am proud to have directed the first film to be shown in this new circuit. Digital cinema has great potential to revive independent and foreign film."

Digital projection increases the quality experienced by the cinemagoer, who sees a pristine version of the film whether it is the first or fiftieth time the film is screened. Distribution costs are reduced as expensive 35mm prints are not required, particularly benefiting smaller art house films for which this is a significant expense.  Since one physical print does not need to travel to multiple locations, the film can be launched in a wider number of sites simultaneously. Exhibitors will also have more flexibility to holdover films and optimise capacity.

Thomas Hoegh, Chairman of Arts Alliance Media said, “We are all very encouraged by the promise of digital cinema. Now is the time to roll up our sleeves and demonstrate the benefits for distributors, exhibitors and cinemagoers.”
The digitised film is stored on and played out from an EVS CineStore Solo server.  The digital image is projected onto the screen using a Digital Projection IS10 projector with a Texas Instruments DLPTM 1280 x 1024 DMD chip.

The digital projector will be used throughout the festival and on an ongoing basis to show films in other formats including HDD5, digibeta and DV. All Tomorrow’s Parties, directed by Yu Lik-wai will also be shown digitally at the festival on Weds16th at 9.00pm.

Tony Jones, Director of the Cambridge Film Festival and Founder of City Screen said "This is a huge step forward for independent film in the UK and will allow us to show an even greater range of films in our cinemas"

Logo: Arts Alliance Media About Arts Alliance Media: Arts Alliance Media (AAM) is the global leader in digital cinema software and services. It offers a wide range of software solutions to exhibitors which allow them to reduce costs, increase efficiency, and grow revenues, and improve the cinematic experience for their customers.  Its software touches over 25,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Clients include Cinépolis, Wanda, Hoyts and Odeon UCI.  AAM’s latest offering is Thunderstorm – a unique online marketplace for cinema where exhibitors can browse the latest technologies to enable them to increase revenues and improve customer interaction. Arts Alliance Media Directory page Arts Alliance Media Web Site
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