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Los Angeles, CA—Feb 22, 2017

MediaMation, Inc. launches new MX4D lobby attraction to increase brand engagement & drive revenue for cinema chains

MMI unveils its breakthrough concept at the Pacific Theater at The Grove during the International Cinema Technology Association Seminar Series in Los Angeles.
A pioneer of interactive entertainment technology, MediaMation, Inc. (MMI), a US-based company, has led innovation in creating immersive experiences for cinemas, theme parks and attractions for over two decades. MMI debuted a new breakthrough concept, the MX4D VR Pod System, at the ICTA Seminar Series in LA. 

This concept is a cutting-edge attraction designed to increase dwell time in lobby and concession areas and drive additional revenue for cinema owners. MMI is collaborating with exhibitors, studios and brands on content that resonates with patrons during the customer intercept research phase, before executing full production of the lobby systems.
 
For the launch, MediaMation and GDC-Tech hosted an ICTA after party on January 18th at Pacific Theaters The Grove. In advance of GDC-Tech’s special screening of Patriots Day (in DTS sound), guests enjoyed exclusive access to be “one of the first” to experience the MX4D VR Pod. The Pod generated a strong response from exhibitors with an interest in new ways to engage customers in their lobbies and key executives from Disney, Fox, Paramount, Warner Brothers, Universal and Sony were in attendance throughout the day and evening.
 
MediaMation also partnered with Coca-Cola on a custom-branded Pod that was included in the Coca-Cola booth at the International Association of Amusement Parks and Attractions (IAAPA) conference in November. This Pod featured the Coca-Cola brand on the exterior paired with a dynamic MX4D VR experience and branded content. Feedback from industry executives and IAAPA attendees was overwhelmingly positive, with the “Coca-Cola” smell being a standout favorite. In March, Coca-Cola will partner with MMI on a branded version of the Pod for their booth at CinemaCon 2017.
 
The Pod includes two MX4D Motion EFX seats and choice of VR headsets, used to view virtual reality, branded and 3D content, as well as trailers and games, for an exhilarating and entertaining ride. The Pod features six high-profile areas for custom graphics, enabling exhibitors to generate revenue through third-party advertising, admissions and micro-transactions. This one-of-kind lobby attraction is designed to excite and engage patrons, and encourage sharing on social media to increase cinema exposure.
 
“My team and I wanted to create a turnkey cinema attraction that combines the latest VR technology with our MediaMation MX4D seats to create a winning solution that increases revenues for our cinema partners,” said Dan Jamele, CEO, MediaMation, Inc.. “We received a lot of positive and constructive feedback during IAAPA 2016 and at our official concept release at ICTA LA 2017 last week. We couldn’t be more excited to bring the latest MediaMation innovation to cinemas in the coming year.” 

About MediaMation, Inc.:
For over 25 years, MediaMation has provided innovative turnkey technology solutions  to the entertainment market.  MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theaters and seats.  
  
Besides it’s MX4D Motion EFX technology and seats, MediaMation designs and implements creative solutions for complex shows, ride exhibits, fountain shows, and more for theme parks, zoos, aquariums, museums, cinemas, and FECs. 
  

MediaMation, Inc. Directory page
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