Fredericksburg, Virginia—Mar 7, 2017
Clarus XC Technology the Screen of Choice for CinemaCon 2017 Show
Harkness Screens the world’s leading screen
technology company and thought-leaders in on-screen brightness is once again
delighted to confirm that Clarus XC technology will be the screen of choice for
2D and 3D theatrical presentations during Cinemacon 2017, the industry’s
biggest event.
The
show’s auditorium in the Colosseum at Caesars Palace will feature a 18.2m x
7.85m (71’ x 30.25’) Clarus XC 170 screen used to
showcase the latest laser projection technology and current generation xenon
projection both in 2D and 3D.
Designed to work with all polarized 3D systems and
regarded as the screen of choice for polarized laser 3D presentation due to its
speckle reduction properties, Clarus XC screens create visibly deeper 3D
content which draws in the audience creating a more captivating viewing
experience. A whiter look under
projection mean that colours look visibly richer and more accurate both in 2D
and 3D resulting in a more defined, sharper and crisper picture.
“We’re delighted to continue our long association
with Cinemacon providing our Clarus XC technology to the Colosseum for the
fourth successive year,” explains Richard Mitchell, VP Global Marketing &
Commercial Development at Harkness Screens.
Each year Mitch (Neuhauser) and his team along with the outstanding team
from Boston Light and Sound create a truly magnificent environment for major
Hollywood studios and manufacturers to showcase the best of cinema and we’re
honoured to be a part of that.”
At its
core, Clarus XC technology features 4th generation d-smooth coating technology which has specific properties more
commonly seen in white screens. This
technology enables Clarus XC screens to benefit from significantly wide viewing
angles, improved color and contrast and better light distribution compared to traditional
3D silver screens.
The screen will also feature Harkness’ exclusive 4K Digital Perforation
Pattern designed to improve sound transmission in the spoken range, reduce
moiré effect often seen in 4K projection and increase light reflectivity.
In addition to the showcase Clarus XC screen, Harkness will also provide
a Matt Plus screen to the Colosseum for showcasing the latest projection
offerings from Dolby and Christie.
Cinemacon 2017 attendees will be able to find out further information on
Harkness’ products by visiting the Harkness Screens booth #2203A (Augustus
Ballroom) during the show.
