Ymagis Group’s CinemaNext, the
European specialist in cinema exhibitor services, and Eclair, a leader in
content services for the motion picture and television industries, today
announced they will be showcasing their revolutionary EclairColor digital
high dynamic range (HDR) technology at the upcoming CinemaCon (National
Association of Theatre Owners) convention from March 27-30 in Las Vegas
(Nevada).
A specially-built
16-seat screening room will be set up for the duration of the convention in the
Caesars Palace Conference Center’s Tribune Room, located next to the Forum
Ballroom on the Pool Level. The March
27-30 EclairColor presentations are open to all cinema exhibitors and
distributors with a CinemaCon accreditation upon presentation of their badge
and subject to availability. Reservations can be made via the online booking
platform at http://eclaircolor.simplybook.it
The EclairColor
demo screenings are powered by a Sony Digital Cinema 4K SRX-R515 projection
system, 7.1 surround sound QSC speakers, Adaptive Technologies, Harkness
Screens and Seating Concepts.
“We are delighted to be presenting our cost-effective EclairColor
HDR technology to CinemaCon attendees thanks to the support of the National
Association of Theater Owners (NATO),” said Ymagis Group CEO & co-founder Jean
Mizrahi. “We have converted in record time more than 40 cinema screens to date in
France, Germany and our first screen on the African continent, in Tunisia, since
the launch of EclairColor last fall. We believe this warm reception from the
industry and audiences alike will help us quickly grow our network of cinemas
in EMEA and other key territories.”
“Cinemas, from the earliest days, have been on the
cutting edge of image and sound innovation, and they must remain an experience
unlike any other,” explains Till Cussmann, SVP CinemaNext. “The significant
advantages that EclairColor provides are clearly visible to all, which should
greatly ease the adoption of this new technology by cinemas since we have
rendered this process compatible with a range of existing projectors, allowing
for virtually immediate access to our solution.”
For Manel Carreras, Eclair's SVP Business Development
and Studio Relations, “We are making great progress in building a strong
line-up of films available in EclairColor in Europe. For instance, in France 24
feature films have already been committed for domestic release by international
and independent distributors. With EclairColor, the benefits for moviegoers with
a significantly enhanced image are real. The color range is much richer, the
gradients much more refined, even in the darkest colors.”
EclairColor is a new digital HDR color solution that combines
a mastering process and the optimization of select projection system
technologies readily available today through CinemaNext. EclairColor is the culmination
of eighteen months of development and extensive testing by Eclair and
CinemaNext engineers. All types of cinemas, regardless of their screen size, can
be equipped with EclairColor. The equipment can be used to run EclairColor
mastered content as well as standard DCI content.
EclairColor™ is a registered trademark of Ymagis
Group.
About Sony Digital Cinema 4K:
HDR-ready projectionSony Digital Cinema 4K is currently the only
manufacturer of affordable cinema projection equipment that meets image
brightness and contrast requirements for the presentation of movies mastered
using the EclairColor High Dynamic Range (HDR) process. Offering light output
levels ranging from 9,000 lumens to 60,000 lumens to suit every size of screen,
all Sony’s SRX-R500 Series 4K projectors are ‘HDR-ready’ as standard with an
industry-leading average contrast ratio of 8000:1. This exceeds the
specification set for screening movies mastered using the EclairColor solution.
Developed by CinemaNext and Eclair (Ymagis Group), EclairColor is a proprietary
mastering process that optimizes content for presentation at reference light
levels of 30fL for 2D projection. This allows EclairColor-certified cinemas
operating Sony SRX-R500 projectors to play films with an expanded range of
brightness levels for an impressive HDR entertainment experience.
