Eclair, Ymagis
Group’s content services business unit (ISIN: FR0011471291, TICKER: MAGIS,
PEA-PME-eligible), today announced the launch of EclairPlay, its new all-in-one
download platform connecting exhibitors and content owners around the world, at the upcoming CinemaCon 2017.
The EclairPlay platform is designed for
cinema exhibitors, providing access to a growing range of DCP content available
for download and projection as well as to all tools and content marketing
material necessary for successful programming and audience building.
Eclair will be
hosting exclusive EclairPlay demos on its CinemaCon booth #2313A (Augustus
Ballroom) at Caesars Palace next week. CinemaCon is the official convention of
the National Association of Theatre Owners (NATO), which will be held in Las
Vegas (NV), 27-30 March 2017.
EclairPlay will
be given a staggered release in Europe on a territory-by-territory basis. In the
US, the service will be launched during the second quarter of 2017.
“EclairPlay offers a multitude of new features equally
tailored to exhibitors’ and content owners’ needs,” explains Christophe
Lacroix, Senior Vice President of Eclair. “EclairPlay provides exhibitors
around the world with additional access to marketing tools and assets as well
as screener functions crucial to their successful programming. Subject to rights
availability provided by right holders, it offers first- and second-run
releases, event cinema premiers, film festival offerings, repertory titles, and
more, within a brand-new user-friendly interface, upgraded and optimized to
match exhibitor needs and facilitate their work.”
“In the States, EclairPlay launches as a new and enhanced version of
CineConductor, Eclair’s highly regarded download platform for exhibitors &
distributors of Specialty Film & Event Cinema fare,” explains Barry Rebo,
Managing Director of Eclair USA. “CineConductor has proven to be a successful
and valuable tool for many exhibitors, especially in their logistical needs.
Now, with EclairPlay, we go a step further, providing new opportunities to
programmers, theatre owners and rights holders. Accessible from any
connected device, they will be able to browse content with extended filters and
be inspired by genre specific collections of content organized by various types
and themes. They can directly order Feature and Trailer DCPs for e-delivery and
gain instant access to publicity material kits.”
For Daniel
Danciu, Eclair's VP Theatrical Delivery, “EclairPlay is also designed to
support content owners in building awareness of their overall brand, beyond any
given single title, through dedicated collections, highlighted placements,
and strategic exposure given to content as well as marketing assets and kits.
It offers activity dashboards accessible from anywhere with real-time tracking
of deliveries and intelligent reporting to measure and maximize business.”
EclairPlay will
be available at http://www.eclairplay.com
EclairPlay is a registered trademark of Ymagis Group.
