GDC Technology, the leading developer of digital cinema solutions, today
announced the successful trial of the live satellite broadcast of Beijing’s
“Love under the Sun” charity concert held on November 27, using GDC Technology’s
SA1000 DSR™ Digital Film Servers. CCTV, Stella MegaMedia and GDC Technology
collaborated to provide satellite delivery of the live concert in HDTV format to
the two digital cinema theatres located in Chang Ping and Shenzhen.
The event was the first HDTV broadcast of a live concert to digital cinema
theatres in China featuring high-quality 1920x1080 50Hz images. The trial is
significant because it demonstrates an efficient and cost-effective way to
present alternative content in digital cinema theatres. Stella MegaMedia
selected GDC Technology’s SA1000 Servers for the trial because of the live HDTV
streaming capability of GDC Technology’s SA1000 Server that seamlessly
integrates to the existing cinema audio system; SA1000 Servers have been
deployed in different part of the world for the exhibition of movies in digital
cinema theatres. SA1000 features a 2k Image Processor that handles multiple
frame-rates, multiple image-resolution, multiple compression-standards such as
high definition MPEG2 and the 2K picture resolution Motion-JPEG.
"GDC Technology is pleased to partner with Stella MegaMedia in leading the
charge for high quality, reliable and efficient distribution of high definition
content to digital cinema theatres throughout China," said Dr Man Nang CHONG,
GDC Technology’s CEO. "GDC Technology’s SA1000 Server offers the cinema
operators the capabilities to play blockbuster movies and alternative content
such as live HDTV content, all in a single box.”
GDC Technology possesses rich experience in satellite delivery. In September
2001, GDC Technology conducted a series of successful demonstrations of the
satellite delivery of Columbia Pictures’ “Final Fantasy” to digital cinema
theatres in Beijing and Shanghai.