GDC Technology, the leading developer of digital cinema solutions, today
announced the successful trial of the satellite delivery of “Tere Naam” musicals
held on February 3, using proprietary technologies developed by GDC Technology.
GDC Technology and Essel Shyam Communication Limited (ESCL) collaborated to
provide satellite delivery of the musicals from Essel Shyam Communication’s
Teleport to an electronic cinema theatre located in New Delhi.
The event was India’s first Satellite delivery of digital content to electronic
cinema theatre in India featuring high-resolution images encoded in 4:2:2 colour
space. The trial is significant because it demonstrates an efficient and
cost-effective way to deliver content to the existing network of hundreds of
electronic cinema theatres acrossed India. GDC Technology also takes this
opportunity to launch their latest multi-layer encryption DVB-IP delivery
solution for digital/electronic cinema theatres.
“By providing the secure DVB-IP communication interface in our server, we reduce
the cost of ownership of satellite-enabled digital/electronic cinema equipment
by providing direct interface to the satellite demodulator without the need of
an additional file server”, said Dr Man Nang CHONG, GDC Technology’s CEO. “GDC
Technology’s Server offers the operator the capabilities of monitoring the
status of the playout of the movies and
condition of the equipment in the digital cinema without the need of visiting
the digital/electronic cinema theatres in person”.
Mr. Ponty Chadha, the Managing Director of Chadha Group was present to witness
this important milestone in India’s film industry. The satellite delivery of the
movie took place in one of India’s largest and best-equipped “Wave” Multiplex at
Khushambi, Ghaziabad owned by the Chadha Group. “We are delighted to see the
success of the secure delivery of the content to our Multiplex with such simple
and elegant operation”, said Mr. Ponty Chadha. “The multiple-layer encryption to
protect the content and the cost benefit of satellite delivery are important
factors for us in the roll-out of digital cinemas in India”.
Mr. Ponty Chaddha and Mr. GD Mehta, both leading distributors in Delhi and UP
Territories have joint ventured to launch WAVE DIGITAL PRIVATE LIMITED, which
holds the exclusive rights for digital cinema theatres for the territories of
Delhi, UP, Punjab, Uttaranchal, Haryana and Jammu and Kashmir.
“This evolution of satellite content delivery would significantly transform the
way the film food chain operates in India. Cost economies of scale through
satellite further approves the derivation of tremendous reduction in print cost
and print transportation” said Mr. Lalit Kapoor, Wave Digital’s Director.
“Satellite delivery is in our opinion a fool proof mechanism to establish a
solution to drastically reduce piracy in the food chain. This means a lot to us
in the future. GDC’s new multi-layer encryption DVB-IP delivery solution is a
very innovative development for the digital cinema theatres in Delhi and UP “
said Mr. Rajeev Kapoor, Wave Digital’s CEO.
GDC Technology possesses rich experience in satellite delivery. In September
2001, GDC Technology conducted a series of successful demonstrations of the
satellite delivery of Columbia Pictures’ “Final Fantasy” to digital cinema
theatres in Beijing and Shanghai.