DCinemaToday is a unique and effective marketing tool for companies involved in the cinema technology business: a focused collection of industry press releases, company directory, and product information presented in an interactive web-based format. DCinemaToday presents relevant industry information from many sources, but the sponsoring Brands receive significantly higher visibility with prime PR placement, banner advertising, logos, extended information , and additional links — all resulting in increased industry exposure. As a sponsor of DCinemaToday, we become your partner working with your marketing and PR teams increasing your brand awareness with digital cinema stakeholders worldwide.
A Few of the Benefits:
- The sponsoring Brands get a logo in the Sponsor's Box visible on all pages. The logos float around when loaded, not to favor any one brand. Additional information is presented in an interactive mouse-over box along with a larger logo and links to the sponsor’s web site, local directory page, and recent press releases.
- Sponsors receive placement of cinema-related press releases in the high-visibility center column with PR summary and additional links to more Company PR and info. The summaries will contain their logo linked to their directory page. Since multiple companies can issue a single unified press release, multiple brand packages can be attached to each press release. (Even if from the same company.) As the Sponsor’s PR flows into the list of “More Press Releases, the sponsor’s press release is highlighted with a mouse-over balloon will contain the sponsor’s logo and the summary text.
- Sponsored pages (Press Releases, Directory Listing, Product Pages, and such) are presented without Google Ad Links or other competitive advertising, giving the sponsor exclusive use, a cleaner layout, and more information. The sponsor's banner will be exclusively displayed above any sponsor's specific pages.
- The sponsor's banner will be added to the "run-of-site" pool that is randomly selected for the Home Page and other non-specific pages.
- Sponsors get their products and/or services listed in our industry directory with photos and links to specific pages on the sponsor’s web site.
- Sponsor benefits and advertising are inherited by child companies of the sponsoring company. In other words, the sponsor’s district or regional offices listed in our directory will also receive the sponsor benefits.
- Sponsors can add their sales and media contact points to their full press releases listing. In addition, graphic shortcuts (Web Links) are used to direct readers to selected pages on the sponsor’s web site.
- Sponsors have access to a special page that allows them to monitor use of their materials including frequency of impressions and clicks on advertising and page-loads of sponsor’s press And, much more. Please visit www.DCinemaToday.com to gain a full understanding of how the sponsor program creates additional visibility.
Site Activity
DCinemaToday receives an average of approximately 1,500 visitors a day, to well over 2,000/day during peak periods. Online since spring 2003, practically all visitors are “digital cinema insiders”, i.e. serious stakeholders in the cinema industry. Readership is worldwide from over 150 countries, split almost equally between Europe, the Americas, and Asia. Detailed traffic reports are available on request.
Costs
The sponsor program is a flat-rate fee for the full package of services for each position. Flexible quarterly payments can be arranged and discounts can be applied to companies with multiple-brand positions with unified administration. All sponsors receive the same benefits package.
DCinemaToday is targeted directly at the cinema exhibition technology sector. With the cinema industry being small but spread around the globe, a visible presence on DCinemaToday is the most cost-effective way to reach and influence your customers. With many avoiding expensive travel to trade shows, and with less time to read print publications, the Internet has become the customer’s most favored way to gain new information. If you are in the global digital cinema business, a sponsor position on DCinemaToday should be an essential part of your marketing strategy.
