In the UK, Both Baird and Scophony were eliminated from the home TV receiver market when the British Post Office selected Marconi’s 405 line system. Both companies turned their attention the cinema market where the competed to provide exhibitors with a wired live news and entertainment service. Scophony continued to improve their projectors, eventually announcing this "Junior" model. Odeon announces it intends to equip its 60 theatres in the London area with the projectors.