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London, UK—Nov 4, 2009

The Space Cinema Signs Deal with Arts Alliance Media for Italy’s Largest Digital Cinema and Satellite Rollout

Italy’s leading cinema chain The Space Cinema and Arts Alliance Media (AAM) - Europe’s leading provider of digital cinema technology, content and deployment - announced that they have signed an exclusive VPF-based agreement to supply and integrate digital cinema projection systems across The Space’s 24 sites in Italy.

In addition, AAM will be providing satellite systems on a non exclusive basis for each of the 24 cinemas, in collaboration with its partner Arqiva Satellite & Media. The first deployed digital screens will be operational before Christmas, in time for the holiday releases, so as to have at least one screen installed in each cinema of the circuit - with a roll out of an additional 50 screens within the first quarter 2010.

The Space Cinema will be installing 3D systems in all its digital screens, in order to play highly anticipated upcoming 3D movies, such as James Cameron’s “Avatar” from Twentieth Century Fox, opening in Italy in January.

The satellite systems will allow The Space Cinema to show live alternative content events such as concerts and sports, as well as receive feature and trailer content electronically via satellite instead of on hard drives physically distributed to cinemas.

In addition to digital cinema projectors and servers, AAM will also be supplying The Space Cinema with its recently launched Digital Cinema Network Software package, including AAM’s Theatre Management System (TMS), allowing The Space Cinema comprehensive control and reporting of equipment and content across the entire circuit.

Giuseppe Corrado, CEO of The Space Cinema commented “We’re excited by the opportunities this agreement with AAM is creating for our circuit and for the whole industry in Italy. We see a wealth of new content and new entertainment opportunities for our customer coming with digitalisation.”

Giovanni Canepa, COO of The Space Cinema, said “We’re extremely pleased to take such a relevant step partnering with AAM, Europe’s leading digital cinema technology provider. This partnership will allow us to deploy this new technology maintaining a financially balanced approach, while giving additional comfort to the whole industry in Italy that the digital era is finally on its way.”

Giovanni Dolci, AAM’s Strategy and Business Development Executive and lead negotiator on the agreement added “It is an honour to have been chosen by The Space Cinema to bring digital to their innovative cinema chain. The groundbreaking decision to create this new company and futureproof it with digital, satellite and 3D capability is a strong indicator of the vitality of Italy’s exhibition sector. This deal offers the whole Italian market new opportunities to convert to digital cinema.”

Kiedaisch, CEO of AAM, said “We are delighted to announce this significant deal with The Space Cinema, an exciting new circuit and our first Italian exhibitor partner. Any interested Italian exhibitor will now be able to start a relationship with us, knowing that agreements with five Hollywood majors are already in full effect in Italy. With this agreement, AAM will have a footprint in 6 countries across Europe – UK, France, Norway, Spain, The Netherlands and Italy.”


Arts Alliance Media Contacts:
Media
Alessandra Skarlatos 
 +44 (0)20 7751 7543 

Logo: Arts Alliance Media
About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, grow revenue, and improve the cinematic experience for their customers.

Our software touches over 45,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Arts Alliance Media is a part of the Luxin-Rio Group, the world’s foremost cinema technologies provider. Also within the group are Mediamation, creators of the world-wide phenomenon MX4D, and Volfoni, a global leader in 3D technology.
Arts Alliance Media Directory page Arts Alliance Media Web Site
About The Space Cinema: The Space Cinema is a leading cinema operator in Italy with 36 multiplex cinemas and 362 screens. Space own five out of the top ten highest grossing cinemas in Italy including the No.1 grossing cinema in the Italian market - Parco de Medici. The business is a leader in a fragmented cinema market.At the end of 2014, The Space Cinema was acquired by Vue Entertainment International. 
The Space Cinema Directory page

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