Christie®, a leader in creating and sharing the world’s best visual and
audio experiences, is pleased to announce that Huayi
Brothers Cinemas has
deployed Christie’s next-generation RealLaser™ cinema projectors at its
flagship multiplex in Shanghai.
Located on the fifth floor of
Parkside Joy City shopping mall in Putuo District, it is the first cinema
complex opened by Huayi Brothers Cinema Investment Co., Ltd in Shanghai to be powered
by Christie’s state-of-the-art, direct-coupled RGB pure laser projection
systems. Eight of its well-appointed halls are equipped with Christie RealLaser
cinema projectors, including the leading-edge 4K-resolution
CP4325-RGB and 2K-resolution
CP2320-RGB models, which are capable of delivering a much-increased color
palette approaching Rec. 2020, and over 30,000 hours of theater operation
without lamp changes.
"We are very pleased to open
our first cinema complex in Shanghai and are fully committed to provide the
best movie-going experience to our patrons, which is a key element of our
success,” said Ge Liu, General Manager, Huayi Brothers Cinema Investment Co.,
Ltd. “In terms of projection, we wanted an advanced, future-proofed system that
excels in image quality, operational lifetime and overall cost. Christie’s
RealLaser cinema projectors not only met all our requirements, but also
impressed us with a compact all-in-one form factor that allows for a seamless installation into any booth.”
Lin Yu, Vice President, Cinema
Sales for Asia, Christie, commented, “Since the debut of our direct-coupled RGB
pure laser projectors featuring CineLife™ electronics and RealLaser™
illumination, they have been well-received by exhibitors from all over the
world. I’m delighted that Huayi Brothers Cinemas has acquired the CP4325-RGB
and CP2320-RGB models for its flagship cinema in Shanghai. This latest rollout clearly
validates our technological leadership in the cinema market and demonstrates
the confidence that exhibitors have in our RealLaser cinema projectors, which dramatically
lowers the cost of RGB laser ownerships ownership, while providing an unmatched
cinematic experience to mainstream auditoriums.”
The CP4325-RGB projectors have
been installed in three larger auditoriums, each fitted with 14-meter screens, including Hall 6 which has been named “Christie RealLaser auditorium”. The CP2320-RGB projectors are deployed in five medium-sized
auditoriums (including two luxuriously-furnished “director’s halls” featuring adjustable,
ergonomic sofa seats and extra legroom) with an average screen size of 10
meters.
Audiences
entering the cinema lobby are also greeted by two large wall posters
highlighting Christie’s long-standing heritage in cinema and the latest
RealLaser illumination technology, which reproduces images that outperform DCI
standards. As well, a unique display zone has been set up in the lobby area
next to Hall 6 to showcase Christie’s legacy of cinema innovations. These include the
legendary Christie P35 film projector, the two Academy Awards® for Technical
Achievement that the company won in 1988 and 1993, and an enlightening live
projection showcase featuring Christie’s history, various achievements in
cinema, and the ground-breaking RealLaser technology.
The cinema
complex features a circular-shaped lobby resembling a travelling pathway that
leads visitors to every auditorium. The pathway connects the ticketing booth
and candy bar with the cinema halls, serving as a conduit that invites audiences
to embark an exciting journey of movie exploration. The design concept is focused
on the comfort of the movie-goers – the overall lighting is set up in such a
way that they can easily adapt from brightly-lit pathway to the darkened cinema
halls.
Christie’s RealLaser family of
projectors offers all the advantages of RGB pure laser in a compact “all-in-one”
form. This eliminates the need for sub-ambient external cooling, which further
reduces operational cost. Christie RealLaser consistently delivers excellent
image quality and brightness above DCI standards throughout the projector’s
natural life. All this while providing 30,000-plus hours of operation and
without lamp changes.
Since their official launch, the
CP4325-RGB and CP2315-RGB have been embraced by exhibitors around the world as the best
replacements for lamp-based projection systems and new installations. In Asia,
these include China’s Wanda Cinema Line, Taiwan’s Vieshow Cinemas, Showtime Cinemas and Cinemark Cinema, Australia’s HOYTS Cinemas, Thailand’s Major Cineplex, and Indonesia’s Cinema 21.
