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Kortrijk, Belgium—Sep 22, 2022

Cinionic Introduces Sustainable Enhanced Cinema Presentation to Brazil

Elevates the moviegoing experience with Cinionic’s Laser Light Upgrades
Cinionic, the leader in laser-powered cinema solutions, announces the debut of Laser Light Upgrades in Brazil with installations at Cinematográfica Araújo and AFA Cinemas theaters. Together, the projects bring laser-powered presentation to fourteen screens, including 13 at Cinematográfica Araújo’s Cine Araújo theater and one at AFA Cinemas Cine Ritz Pará de Minas.  
The announcement comes as the industry faces a surge in global energy prices at a time when theaters’ legacy technology is nearing the end of its original lifetime. The expansion of Cinionic’s Laser Light Upgrades (LLU) solution to Brazil provides exhibitors with a critical alternative to purchasing new projectors while also elevating the cinema experience for moviegoers. Crucially, the upgraded unit is more efficient, requiring less maintenance and consuming less energy, resulting in an overall reduction in operational costs.
One of the early adopters of Cinionic’s Laser Light Upgrades in Brazil is AFA Cinemas Cine Ritz Pará de Minas. AFA Cinemas operates 34 screens in fourteen cities across the southern region of the country.
Says Flavio Canteruccio, Director of AFA Cinemas, “The retrofit light is very easy to install and the results were better than we expected. The difference between before and after the upgrade was noticed by moviegoers that prefer to watch movies on the new screen with laser.”
Brazilian exhibitor Cinematográfica Araújo (Cine Araújo) is another pioneer of Laser Light Upgrades for the market. The Araújo family-owned circuit based out of Botucatu, São Paulo has 153 screens across 26 cities.   
Cinionic’s Laser Light Upgrades offer cinemas a sustainable path to laser projection. Using the theater’s existing Series 2 projectors, the solution allows theaters to quickly upgrade their presentation with the addition of a new laser light source. For exhibitors, the enhanced unit can cut costs for exhibitors by up to 70%, extend projector lifetime, and reduce their environmental impact. Cinionic offers a range of models up to 37,000 lumens.  
“Cinionic has a proud heritage in South America,” says Wim Buyens, CEO Cinionic. “With our dedicated cinema team in Brazil, we are committed to empowering elevated moviegoing experiences for the region. Today, the industry faces evolving audience expectations. Solutions like Cinionic’s Laser Light Upgrades and all-laser portfolio offer exhibitors a range of options to meet the needs of their business today, so they can wow the audiences of tomorrow.”
Industry professionals looking to learn more about Cinionic’s Laser Light Upgrades and all-laser portfolio of cinema solutions can meet with the Cinionic team at ExpoCine this week. Cinionic is the Exclusive Technology Sponsor of ExpoCine, September 20-23 in San Paulo, Brazil.  For more information, visit:   

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Jordan Garofalo
A: Beneluxpark 21, 8500 Kortrijk, Belgium

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About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.   
With more than 100,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.   

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Cinionic Directory page Cinionic Web Site
About AFA Cinemas: AFA Cinemas is a Brazilian private company, which operates in the field of cinematographic exhibition, headquartered in the city of Vitória. It operates in fourteen cities in three federation units located in the Southeast region. Its exhibition park is made up of fourteen complexes and 34 rooms. AFA Cinemas Directory page
About Cinematografica Araujo: Founded in 1926, Cinematográfica Araújo is run by the Araújo family. Based in Botucatu-SP, it has been bringing the magic of cinema to several Brazilian cities over the years. Today, Cinematográfica Araújo has cinemas in ten states (São Paulo, Paraná, Rio de Janeiro, Espírito Santo, Mato Grosso, Mato Grosso do Sul, Rondônia, Acre, Roraima and Amazonas), operating in 26 cities with 28 cinemas and it has 153 rooms and is in the process of expansion. It was responsible for opening modern rooms in the Max Screen, Multiplex Stadium and 3D style. It invests in comfort and quality in the bonbonniere, bringing its customers good quality products such as: imported popcorn of different sizes, and several options of soft drinks. Cinematografica Araujo Directory page

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More Cinionic News:

Jul 18, 2022 Cinionic Gives the Academy of Motion Picture Arts and Sciences’ Samuel Goldwyn Theater A Laser-Powered Upgrade
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Cinionic, the global leader in cinema solutions, now powers the Academy of Motion Picture Arts and Sciences’ Samuel Goldwyn Theater in Beverly Hills with its brightest laser projection solution. The upgrade to Laser Projection by Cinionic elevates the theater’s movie presentation with stunning 4K laser picture quality that is exclusively available in cinema settings.

Jun 2, 2022 Cinionic Continues Cinema Laser Leadership as the Official Projection Partner for CineEurope 2022
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Cinionic, the world leader in laser-powered cinema solutions, announces its return to Barcelona as the exclusive projection partner for CineEurope 2022, June 20-23. With over 100,000 projectors installed around the world, Cinionic is laser-focused on driving results for exhibitors through future-ready solutions designed to wow audiences. Cinionic is proud to once again support the exhibition community at CineEurope 2022, powering the studio screenings and presentations throughout the week in the main auditorium of the CCIB with its award-winning laser projection line-up.

May 17, 2022 Cinionic to Open First Powered By CGS Site in Germany
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Cinionic, the world’s leading provider of laser cinema solutions, announces the first Cinionic Giant Screen (CGS) powered by site in Germany, with the debut of Ultimate. powered by CGS in Cineplex Muenster. The theater’s upgrade to its legacy Ultimate brand promises a bigger and brighter premium experience for moviegoers.

Apr 26, 2022 Cinionic Expands Laser Solution Portfolio at CinemaCon 2022
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Cinionic, the global leader in laser-powered cinema solutions, unveils additions to its laser portfolio with new Barco Series 4 and Laser Light Upgrade (LLU) models at the annual cinema convention, CinemaCon, in Las Vegas from April 25 to April 28, 2022. The new Barco Series 4 SP2K-20 and SP2K-25, as well as six fully integrated LLU kits for Series 2, continue the company’s ongoing mission to offer a laser solution for every screen.

Apr 22, 2022 AMC Theatres® Teams Up with Cinionic to Introduce “Laser at AMC”
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AMC Theatres (NYSE:AMC), the largest theatrical exhibitor in the United States, in Europe & the Middle East, and in the world, today announced its first major broadscale projector upgrade since the transition to digital with the launch of Laser at AMC. The announcement is the result of an exclusive agreement between AMC and Cinionic, the Barco cinema joint venture and global leader in laser-powered cinema solutions, to significantly upgrade the on-screen presentation at 3,500 auditoriums throughout the United States, with cutting-edge laser projectors.

Mar 30, 2022 Cinionic Celebrates 100,000 Projector Milestone at CinemaCon 2022
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Cinionic, the world leader in laser-powered cinema solutions, announces its return to CinemaCon 2022 as an official show sponsor. This year the company is laser-focused on driving results for exhibitors and celebrating the installation of over 100,000 projectors globally. CinemaCon attendees can expect a week of special presentations and events at the expanded Cinionic World in the Romans Ballrooms at Caesar’s Palace in Las Vegas.
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