Shenzhen Timewaying Co. Ltd (Timewaying), a
leading technology manufacturer specialising in LED and 3D solutions, and Arts Alliance Media (AAM), the
global leader in digital cinema software and services, have launched the new DCI-certified 20-metre 4K HeyLED cinema screen,
becoming the world’s largest digital LED cinema screen on the market.
“Managing diversification and strengthening
technology is essential to the future of cinema. The implementation of our
LA4K-20 HeyLED allows exhibitors to create an entertainment destination that
can facilitate a truly incomparable cinematic experience, attracting customers
beyond their normal reach,” said Andrew Chan, Founder and CEO of Timewaying.
“With a cross-over point around 20 metres
in screen width, the cost gap between the LED cinema screen and high-end dual
projector is closing.”
With high brightness up to 300 nits,
30,000:1 contrast ratio, 16-bit grayscale, and DCI-P3 wide colour gamut, the
HeyLED 20m screen is of the highest specification, stronger colour, realism,
and depth.
While HDR ready, HeyLED technology uses an
active ‘black screen’ instead of a passively reflected ‘white screen’, which is
the basis of its high contrast. Kenny Chow, CTO of Timewaying, added “with the
high contrast ratio of LED and the black LED screen itself, when a picture with
a black background is presented, HeyLED will create an illusion where screen
‘disappears’, making bright pictures even more prominent. Our 20m screen
ensures moviegoers will experience the best 3D ever seen ahead of Avatar: The
Way of Water.”
By delivering immersive, never-before-seen
images and creating a clear differential in the rapidly growing PLF segment,
the commercial proposition for exhibitors is truly positive. HeyLED not only
enables closer front row viewing via high pixel fill rate optics, but increased
back row seating from the removal of the project room, meaning higher
admissions per screening. The brand’s status as the world’s largest PLF will
also attract a larger pool of movie-goers, dictating increased ticket pricing
to generate amplified box office revenue.
As official resellers of the immersive
HeyLED brand, AAM will deliver the new 20m screen to exhibitors across Asia,
Europe, and all of the Americas, transforming the in-theatre consumer
experience while expanding their reputable product portfolio.
“The launch of the HeyLED LA4K-20 is a
monumental moment for LED in cinema,” said Dale Miller, CCO at Arts Alliance
Media. “Not only does it reflect rapid development and demand but shows the
full capabilities of bringing LED technology into a cinematic environment, and
we look forward to being at the heart of its deployment.”
