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Dec. 05, 2023
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Digital Cinema Pioneers UFO and Qube to Create Joint Ventures for Advertising and Content Services
Two 50:50 Joint Ventures to Revolutionize Advertising Sales and Content Services, Fueling Efficiency and Growth in the Cinema Industry
—Jul 8, 2023
T
he COVID-19 pandemic has presented significant challenges for the cinema industry. As the sector embarks on a long journey towards pre-pandemic vitality, new strategic initiatives are being formulated for enduring success.
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National CineMedia and Unique X Sign Agreement to Bring Programmatic Advertising to the Big Screen
—Apr 24, 2023
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orld leading movie theater software company, Unique X, announces that it has signed an agreement with National CineMedia (NCM) to develop programmatic advertising capabilities for the Unique X Advertising Accord platform.
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