Miami, FL—Apr 2, 2025
CIELO Expands its Programmatic Ad Serving Capabilities to Over 1,200 Screens
CIELO, a leader in cinema technology solutions, is thrilled to announce the expansion of its programmatic ad serving solution to more than 1,200 screens. CIELO’s unique ad serving technology automatically delivers and programs advertisements dynamically allowing seamless placements of not only ads from real-time bidding ad exchanges, but also of premium positions advertisements closer to showtime. This development highlights CIELO's commitment to revolutionizing cinema advertising by providing innovative, TMS-agnostic solutions that streamline workflows for advertising partners and exhibitors.
With its cloud-based, hardware-less solution, CIELO enables cinemas to automate the ad serving of premium position ads closer to showtime. The system automatically sets the proper start and end dates of campaigns and schedules the correct aspect ratio version of ads, ensuring accurate and timely delivery.
"We are pleased to offer a solution that has garnered tremendous interest from advertising partners and exhibitors," said Guillermo Younger, Founder and CEO of CIELO. "Our expanded dynamic automated ad serving technology, part of our programmatic ad serving solution, is saving our partners time, money, and reducing errors. We look forward to continuing its global rollout."
Additionally, CIELO integrates with the world’s leading programmatic ad exchanges, dynamically serving ads to fill unsold inventory just before each show. This not only enhances the utilization of pre-show advertising but also maximizes revenue opportunities.
CIELO’s intuitive configuration process ensures that all advertising assets — including pre-show ads, programmatic ads, and premium ad positions — are delivered and programmed correctly. This guarantees that the sold advertising campaigns are played in the right place at the right time.
With CIELO’s real-time proof-of-play reporting, advertising partners and exhibitors gain timely validation of campaign compliance. This transparency instills confidence among cinema advertising buyers, ensuring they receive the value they paid for.