Cinema Technology Aug. 15, 2022
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Wanying Cinema Line (Shenzhen) Co., Ltd China


About Wanying Cinema (MIXCINE):
Wanying Cinema Line (Shenzhen) was established in February, 2018. It is wholly owned by China Resources Land, a leading commercial real estate company. It specializes in cinema investment and other businesses, and establishes the self-operated cinema brand the “MIXCINE”.  Relying on the good location conditions, operation level and expansion pace of China Resources Land’s Investment Property, Wanying Cinema Line has set up two ‘MIXCINE’ product lines, which match with the positioning of China Resources Land’s Commercial Property the ‘MIXC’ and the ‘MIXC ONE’.  Wanying Cinema Line shoulders the heavy responsibility of spreading and building a new era of people's cinemas; combing with artistic principles to create a platform for local high-quality film screening; forming an industry scale and establishing professional influence; developing diversified businesses to enhance profitability. The MIXCINE is a domestic high-end film center invested, constructed and operated by Wanying Cinema Line (Shenzhen) Co., Ltd.which is wholly-owned by China Resources Land Limited. With the "Efficient Use of Optics and Acoustics" as the core element of the building, and "All for the film-watching service" as the main service principle, it will create a high-end movie theater with excellent experience for film fans.
 

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