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Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.

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Beijing—Sep 1, 2020

Dolby Laboratories and Wanying Cinema Line Further Extend Dolby Cinema Footprints in China

Plan to add more than ten additional Dolby Cinema locations
Dolby Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the high-end cinema exhibitor in China with the brand MIXCINE, today announced that the two companies have strengthened cooperation to further extend the spectacular Dolby Cinema experience to more moviegoers with a plan to add more than ten additional Dolby Cinema locations across China. Wanying Cinema Line is wholly owned by China Resources Land, a leading commercial real estate company in China.

“Wanying is a highly recognized cinema line in China with great strength and potential. It has been an incredible journey with Wanying as we worked together to extend the footprints of the transformative and innovative Dolby Cinema experience in China,” said Doug Darrow, Senior Vice President, Cinema Business Group, Dolby Laboratories. “Now we are thrilled to further enhance our collaboration with additional commitment from Wanying, which marks a significant milestone in our Dolby Cinema momentum. We hope our work with Wanying could also help bring more confidence to the industry and movie lovers who are eager to come back and experience the magic of Dolby Cinema.” 

“Dolby Cinema represents the best-in-class moviegoing experience we promise to our patrons and is a perfect match to our high-end cinema brand, MIXCINE. We always believe that it is technology that expands the boundaries of image and sound representation. Dolby Cinema’s cutting-edge technology is highly in line with our ultimate pursuit of presenting the genuinity and aesthetics of every movie,” said Hua Chen, General Manager, Wanying Cinema Line. “Ever since we opened our first Dolby Cinema at Wanying’s flagship site at Shenzhen Bay, Dolby Cinema has been proven as one of the most sought-after premium experiences in our cinemas. We are excited to be able to bring the highly acclaimed Dolby Cinema experience to more locations in the future and allow more people to get fully immersed in the story like never before.”

Dolby Cinema offers the complete Dolby movie experience. Dolby Vision laser projection and Dolby Atmos immersive audio, together with an inspired cinema design, provide the ultimate movie experience from the cinema entrance to the end of the movie.

Dolby Vision unlocks ultravivid colors beyond your imagination and reveals the subtle details of every scene. It is realized through a dual 4K laser, Dolby Vision HDR projector system to deliver ultravivid picture quality. The result is a dramatically different viewing experience with brighter brights and darker darks, making viewers feel like they are inside the movie’s world. With Dolby Atmos, people experience movies in a whole new way with immersive sound that moves all around you – even overhead and behind you – just like it does in real life. The clarity and precision of Dolby Atmos create a stunning, textured soundscape that adds layers of depth and reality to each scene.

To date, more than 250 Dolby Cinema locations have been installed globally, with an additional 200 sites committed worldwide. With support from all major Hollywood studios and a growing group of content creators around the world, there have been more than 315 theatrical titles released or committed in both Dolby Vision and Dolby Atmos, including the top ten worldwide box office leaders in 2019. Dolby audio-visual technologies were also utilized in 11 Oscar winning films at the 92nd Academy Awards.

About Wanying Cinema Line and the MIXCINE

Wanying Cinema Line (Shenzhen) Co., Ltd. was established in February, 2018. It is wholly owned by China Resources Land, a leading commercial real estate company in China. It specializes in cinema investment and other cinema-related businesses. 

Wanying Cinema Line shoulders the responsibility of popularizing film culture and building people's cinemas of a new era. It creates a platform for local high-quality film screening with artistic principles; seeks to form an industry scale and establish professional influence; and is devoted to developing diversified businesses to enhance profitability.

The MIXCINE is a domestic high-end film center invested, constructed and operated by Wanying Cinema Line. With the "Efficient Use of Optics and Acoustics" as the core concept of construction, and "All for the film-watching experience" as the key operation philosophy, it creates premium movie theaters with excellent experiences for film fans.



Dolby Contacts:
Sales:
SalesAdmin@dolby.com

Media Contact:
Karen Hartquist
Dolby Laboratories
415-357-7011
Karen.Hartquist@dolby.com

Logo: Dolby Laboratories, Inc.
About Dolby Laboratories, Inc.: Dolby revolutionizes the science of sight and sound into truly unique experiences. Through innovative research and engineering, we create transformative experiences for billions of people worldwide through a collaborative ecosystem spanning artists, business partners, and consumers. The experiences people have –with Dolby Cinema, Dolby Vision, Dolby Atmos, Dolby Audio, and Dolby Voice –revolutionize entertainment and communications at the cinema, on the go, in the home, and at work. 

For the Cinema Industry, Dolby offers a full range of audio, imaging, accessibility, and content management solutions designed to give audiences the most spectacular, fully immersive cinema experience available to date. We collaborate with exhibitors, dealers, and the industry at large to deliver product solutions that are more innovative, flexible, cost-efficient, and scalable than ever before. 

Dolby Laboratories is based in San Francisco with offices in over 20 countries around the globe.
Dolby Laboratories, Inc. Directory page Dolby Laboratories, Inc. Web Site
About Wanying Cinema Line (Shenzhen) Co., Ltd:
Wanying Cinema Line (Shenzhen) was established in February, 2018. It is wholly owned by China Resources Land, a leading commercial real estate company. It specializes in cinema investment and other businesses, and establishes the self-operated cinema brand the “MIXCINE”.  Relying on the good location conditions, operation level and expansion pace of China Resources Land’s Investment Property, Wanying Cinema Line has set up two ‘MIXCINE’ product lines, which match with the positioning of China Resources Land’s Commercial Property the ‘MIXC’ and the ‘MIXC ONE’.  Wanying Cinema Line shoulders the heavy responsibility of spreading and building a new era of people's cinemas; combing with artistic principles to create a platform for local high-quality film screening; forming an industry scale and establishing professional influence; developing diversified businesses to enhance profitability. The MIXCINE is a domestic high-end film center invested, constructed and operated by Wanying Cinema Line (Shenzhen) Co., Ltd.which is wholly-owned by China Resources Land Limited. With the "Efficient Use of Optics and Acoustics" as the core element of the building, and "All for the film-watching service" as the main service principle, it will create a high-end movie theater with excellent experience for film fans.
 
Wanying Cinema Line (Shenzhen) Co., Ltd Directory page

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Dolby Laboratories, Inc. (NYSE:DLB) and MegaboxJoongAng, Inc. (Megabox) today announced a 5 year agreement to equip Megabox theaters in Korea with Dolby technologies. With this deal, Megabox will deploy Dolby’s Auditorium Packages, including servers, processors, speakers, and amplifiers, to Megabox Anseong Starfield and Namyangju Hyundai Premium Outlets Space One, making it the first case of Dolby’s Auditorium Packages being installed in all 5.1/7.1 channel screens within a single multiplex.


Aug 31, 2020 Reel Cinemas Opens Second Dolby Cinema at the Dubai Mall, Making it the First Cinema Complex in the World to Have Two Dolby Cinema Screens.
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Reel Cinemas, the dynamic cinema brand under Emaar Entertainment, announced the opening of its second Dolby Cinema® screen at the world famous The Dubai Mall – making it the first cinema complex in the world to have two Dolby Cinema screens. Given the success of the first screen, this additional screen helps serve the growing demand for an elevated movie experience at The Dubai Mall, and continues the growth of Dolby Cinema in the Reel Cinemas circuit.

Jan 13, 2020 Dolby Technologies Power Academy Award Nominees Including “1917,” “The Irishman," ”Joker," “Little Women,” "Once upon a Time...in Hollywood," and More
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Dolby Laboratories congratulates this year’s Academy Award nominees who have used Dolby Vision and Dolby Atmos to bring their films to life. With the help of Dolby technologies these artists delivered spectacular experiences to audiences globally.

Nov 7, 2019 Dolby Cinema Launches 4th Location in UK
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Birmingham has become the latest UK city to welcome a Dolby Cinema, following a breakthrough year in bringing film buffs the very best technology with ODEON Cinemas Group.

Sep 25, 2019 Dolby Celebrates Opening of the 2,000th Dolby Atmos Screen in China at Jinyi Cinemas Jiaxing Site
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Dolby Laboratories Inc. (NYSE: DLB) and Guangzhou Jinyi Media Corporation Ltd. (Jinyi, 002905.SZ), owner of Jinyi Cinemas, one of the largest cinema circuits in China, today announced the opening of the 2,000th Dolby Atmos® cinema screen in China at Jinyi Cinemas Jiaxing site.

Sep 19, 2019 Dolby Laboratories And Cineplexx Bring Dolby Cinema Experience To Vienna For The First Time With Launch Of A New Dolby Cinema At Village Cinema Wien Mitte
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Dolby Laboratories, Inc. (NYSE: DLB) and Cineplexx today announced the opening of the first Dolby Cinema in Vienna at the Village Cinema / Wien Mitte with the premiere of the new blockbuster movie Ad Astra. The collaboration with Dolby forms a part of Cineplexx’s modernization strategy as it  underlines its commitment to deliver the best possible cinema experience to its customers in Austria. A second Dolby Cinema site is also planned to open later in the year.

Sep 16, 2019 Dolby and United Cinema Chain to Bring First Dolby Cinema to Russia
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Dolby Laboratories, Inc. (NYSE: DLB) and The United Cinema Chain “Kino OKKO” (Cinema Park & Formula Kino) have entered into an agreement for the first deployment of Dolby Cinema in Russia.

Sep 11, 2019 Manchester Becomes Latest UK City to Open A State-Of-The-Art Dolby Cinema, at Odeon Trafford Centre
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Manchester film fans can enjoy the very best in cinema technology and luxury following the opening of the highly-anticipated Dolby CinemaTM at ODEON Trafford Centre. They now have the opportunity to experience films including IT Chapter 2 in the stunning Dolby Cinema, creating an immersive environment and an unrivalled cinematic experience in the city.

Aug 5, 2019 The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC
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Dolby Laboratories, Inc. (NYSE: DLB), Warner Bros., and AMC Theatres® (NYSE:AMC) today announced that The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC.
More Wanying Cinema (MIXCINE) News:

Sep 11, 2018 One of China’s Largest State-Owned Commercial Developers Partners with IMAX to Expand China’s Next Generation Theatre Experience
Aug 21, 2018 Dolby Laboratories Partners with Wanying Cinema Line to Extend the Spectacular Dolby Cinema Experience in China
Dolby Logo
Dolby Laboratories, Inc. (NYSE: DLB) and Wanying Cinema Line (Shenzhen) Company Limited, the high-end cinema exhibitor wholly owned by China Resources Land Limited with the brand MIXCINE, today announced a partnership to extend the spectacular Dolby Cinema® experience to more moviegoers in China. With the partnership, the first location is expected to be open at Wanying’s flagship site in Shenzhen with more locations to come in Southeast China in the following two years.
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