Dolby Laboratories, Inc. (NYSE:
DLB), a leader in immersive entertainment experiences, is bringing the combined Dolby Vision and Dolby
Atmos premium moviegoing experience to even more theaters and audiences around
the world. Leveraging Dolby’s robust content
pipeline, globally recognized brand, and innovation in sight and sound, this
new offering enables exhibitors to deliver a Dolby experience to their existing
and forthcoming premium auditoriums – for the first time ever.
Dolby Cinema is the ultimate moviegoing
experience, providing a Dolby-designed environment that showcases the best
implementation of Dolby Vision and Dolby Atmos. Dolby Cinema generates the
highest average per screen box office amongst all premium large format (PLF)
offerings.
This new solution
gives exhibitors access to the visceral and awe-inspiring experience of Dolby
Vision picture quality together with Dolby Atmos immersive sound – the same
technologies that power Dolby Cinema, allowing audiences to see, hear and feel the film exactly as the filmmaker
intended.
“At Dolby, our passion is creating
immersive entertainment experiences, and we can’t wait to bring the
transformative power of Dolby Vision and Dolby Atmos to even more theaters
around the world,” said Jed Harmsen, Head of Cinema and Group Entertainment at
Dolby. “Coming off of Dolby Cinema’s strongest year at the box office, we’re
thrilled to provide exhibitors this new offering, which will unlock
significantly greater opportunities for moviegoers around the world to love
movies more in Dolby at premium theaters.”
Since their
creation, Dolby Vision and Dolby Atmos have revolutionized the premium
moviegoing experience, empowering filmmakers to bring their creative visions to
life and immersing audiences in the worlds and characters onscreen including at
numerous world premieres. Over
600 theatrical features have released or are confirmed to be in Dolby Vision
and Dolby Atmos, including recent box office hits from the past year like Dune:
Part Two, Barbie, Guardians of the Galaxy Vol. 3, Spider-Man:
Across the Spider-Verse, and more. This year also
marked a particularly historic year for Dolby in cinema, as Dolby innovations –
the Dolby Atmos Cinema Sound System and the Christie E3LH Dolby Vision
Cinema Projection System – were honored with two
Scientific and Engineering Awards from the Academy of Motion Picture Arts and
Sciences at the prestigious Scientific and Technical Awards, which celebrate
groundbreaking innovations in cinema.*
Dolby Cinema & Industry Momentum
Since the opening of the first Dolby
Cinema in 2014, Dolby Cinema has grown rapidly, encompassing 28 exhibitor
partners and 14 countries. Ahead of CinemaCon 2024, Dolby also is celebrating
its global momentum around Dolby Cinema in the last year. 2023 marked Dolby
Cinema’s strongest year in history at the box office, with domestic Dolby
Cinema ticket sales eclipsing its pre-pandemic levels – up 7 percent from 2019.
July 21-23 was the biggest weekend of all time for Dolby Cinema, driven by
blockbuster powerhouses Barbie and Oppenheimer.
For more information about the new
offering, Dolby is providing a demo to the industry of the combined Dolby
Vision and Dolby Atmos experience at the Colosseum at Caesar’s Palace on April
10 from 11:45-12:15pm. And to experience Dolby’s technologies at CinemaCon 2024
in Las Vegas, Nevada, please visit booth #2404A in the Augustus Ballroom from
April 8-11.
*Note: The Scientific and Engineering Award for the Dolby Atmos
Cinema Sound System was awarded to Charles Q. Robinson, Nicolas Tsingos, Christophe
Chabanne, Mark Vinton and the team of software, hardware and
implementation engineers of the Cinema Audio Group at Dolby Laboratories. The
Scientific and Engineering Award for the Christie E3LH Dolby Vision Cinema
Projection System was presented to Michael Perkins, Gerwin Damberg, Trevor
Davies and Martin J. Richards.
