Beijing—Sep 25, 2019
Dolby Celebrates Opening of the 2,000th Dolby Atmos Screen in China at Jinyi Cinemas Jiaxing Site
Dolby Laboratories Inc. (NYSE: DLB) and Guangzhou
Jinyi Media Corporation Ltd. (Jinyi,
002905.SZ), owner of Jinyi Cinemas, one of the largest
cinema circuits in China, today announced the opening of the 2,000th
Dolby Atmos® cinema screen in China at Jinyi Cinemas Jiaxing site. As
of September 2019, Jinyi has established its presence in more than 60 cities
across China, such as Guangzhou, Beijing, Shanghai, Tianjin, Shenzhen, Suzhou,
and Wuhan, with more than 170 self-owned cinemas, in which 88 screens are equipped
with Dolby Atmos. Dolby Atmos has become the
largest premium format in China by screen count, according to the latest
statistics from EntGroup Inc.
“Dolby is a valuable and trusted partner to Jinyi as we strive to
upgrade our offerings and meet moviegoers’ growing demand for quality and
experience,” said Leo Li, CEO, Guangzhou Jinyi Media Corporation Ltd. “The world-leading innovations
from Dolby have allowed Jinyi to offer the best-of-breed immersive
experience to our patrons. We look forward to bringing the premium listening
experience with Dolby Atmos to more consumers across the country.”
A leap forward from surround sound, Dolby
Atmos transports you into the story with moving audio that fills the cinema and
flows all around you — even overhead — to deliver the premier sound in entertainment.
You’ll feel like you’re inside the action as the sounds of people, places,
things, and music come alive with breathtaking realism and move throughout the
space.
“We are excited to celebrate the opening of the 2,000th Dolby
Atmos screen in China with one of our key partners, Jinyi Cinemas,” said Michael Archer, Vice
President, Worldwide Cinema Sales,
Dolby Laboratories. “This marks a significant milestone in our Dolby Atmos
cinema business as we expand our global footprint with robust and innovative
product offerings designed to enable a spectacular cinema experience while helping
exhibitors’ save costs and space.”
Jinyi Cinemas Jiaxing Site is located in the west section of Jiangnan
Mall, a one-stop shopping paradise integrating shopping, leisure, dining,
entertainment, and commerce. The cinema was opened in 2006 and has witnessed
the growth of the cinema industry over the past 13 years. This year, the site
has undergone a thorough revamp. The new Dolby Atmos screen at the site delivers
a compelling Dolby Atmos immersive audio experience by using the Dolby
Integrated Media Server IMS3000 together with three Dolby Multichannel Amplifiers
and the SLS Cinema Series Speaker System.
The Dolby IMS3000 is an innovative imaging server and audio processor in
one, delivering reliability and enabling exhibitors to show movies with
superior sound. The Dolby Multichannel Amplifier boasts its advanced,
high-density design that can replace up to 16 stereo amplifiers, using less
space and producing less heat, to lower exhibitors’ overall costs. With
superior dynamic range, and ultra-clear high frequency, the SLS Cinema Series
Speaker System delivers exceptionally clear and powerful audio experiences to
every seat in the house.
Since Dolby
Atmos debuted in the cinema industry in 2012, more than 5,000 Dolby Atmos
screens have been installed or committed globally, including 2,000 installed in
China. Worldwide, over 200
mixing facilities have Dolby Atmos capability and more than 1,400 movies are
released or announced to be released with Dolby Atmos.
