Hong Kong—Dec 9, 2025
Lotte Cinema Sillim Debuts "Crazy Sound LED"Powered by DCI-certified HDR LED and DTS Surround technologies
GDC Technology Limited (‘GDC’), a leading global provider of digital cinema solutions, proudly announces that its advanced image and audio technologies have been integrated into Lotte Cinema Sillim's newly renovated auditoriums in Seoul, Korea. The upgraded eight-screen, 841-seat multiplex, located at 330 SilLim-ro, GwanAk-gu, Seoul, demonstrates Lotte Cultureworks' commitment to delivering next-generation cinematic experiences through innovative sound, image, and comfort improvements.
Lotte Cinema Sillim's major upgrade introduces a groundbreaking cinematic experience: the 188-seat "Crazy Sound LED" auditorium. This flagship screen is the first in the Lotte Cinema chain to integrate a stunning Samsung Onyx LED display with the powerful "Crazy Sound Cinema" audio technology. Guests are immersed in perfect harmony, with the brilliant, high-contrast visuals from the DCI-certified HDR LED screen (powered by the GDC’s SR-5520 HDR media server) matched by the DTS precision of the "Crazy Sound Cinema" system (driven by the GDC’s AIB-3000 audio processor). Following this upgrade, Lotte Cinema Sillim now boasts two auditoriums featuring the acclaimed "Crazy Sound Cinema."
Introducing the "Super LED" Auditorium Powered by Samsung Onyx + GDC’s HDR media server
The "Super LED" experience is driven by a cutting-edge Samsung Onyx display, powered exclusively by the GDC’s SR-5520 HDR media server. This DCI-certified HDR LED system redefines cinematic picture quality. It delivers exceptional super contrast—over 12 times that of a conventional SDR laser projector—alongside pristine 4K resolution and true-to-life DCI-P3 color. The result is a display that faithfully reproduces every texture, color, and detail exactly as the filmmaker intended. Even the darkest scenes reveal unparalleled clarity, immersing the audience in the director’s vision with absolute fidelity.
"Our goal is to deliver the inherent emotion of movies in a more complete form through the LED screens. We are continuously expanding our LED cinemas to provide a true and unique DCI-certified HDR viewing experience," said Yoon Yong-Seop, Head of Lotte Cultureworks’ Network Operation Center (NOC).
“Crazy Sound Cinema” powered by DTS Surround Cinema with Enhanced Bass Management
Lotte continues to expand its “Crazy Sound Cinema” auditoriums, utilizing the advanced features of the AIB-3000 processor and DTS Surround Cinema technology. “Crazy Sound Cinema” provides an exceptional audio experience, specifically enhancing low-frequency output. It does so by redirecting deep bass tones from surround channels to dedicated subwoofers, overcoming the limitations of traditional surround speakers to ensure high-fidelity sound delivery.
· Heightened Scene Realism and Immersion: High-precision 16-channel audio processing and accurate dialogue positioning (center-screen dialogue localization) create a rich sound texture and depth, placing sound effects and voices precisely where they belong, enhancing realism.
· Elevated Impact of Action: The system delivers deep, room-filling bass, making every action scene and explosive sound effect feel powerful and tangible.
· Enhanced Emotional Experience: The ability to reproduce enriched layers and emotions of music and sound design, tailored to Lotte's unique audio signature, creates a deeper and more emotional connection to the film.
Complex Renovation and Enhanced Comfort
Lotte Cinema Sillim’s comprehensive facility upgrade focused on both technology and comfort. "This renewal is not simply a facility improvement; it is a significant turning point in transforming the theatre into a multi-cultural space," said Kim Byung-moon, head of the cinema business division at Lotte Cultureworks. “We will continue to present technological advancements and differentiated content to provide a unique experience for audiences.”
The renovation also added recliner seating in general auditoriums and expanded the lobby with new kiosks, self-service zones, and upgraded amenities.
Visit GDC at CineAsia 2025
GDC is bringing its complete digital cinema portfolio to CineAsia 2025 (MR4, 7/F, True Icon Hall, Bangkok), with a special focus on its premium end-to-end LED cinema ecosystem. Discover the integrated solutions powering the next generation of immersive theaters.
