GDC Technology Limited, a leading global provider of digital cinema solutions, announced today that SF Corporation Public Company Limited, Thailand’s premier cinema chain, has launched the country's first movie theatre equipped with DTS Surround Cinema sound systems in all halls.
The new SF Cinema Lotus Yala is now open in Yala’s city center. Another DTS Surround Cinema hall will be installed soon at SF Cinema Robinson Lifestyle Chanthaburi. All halls are enabled by GDC’s
AIB-3000 16-channel cinema audio processor, featuring DTS Surround Cinema with enhanced bass management. DTS (Digital Theater Systems) is renowned for its high-quality surround sound used in both cinemas and home theatre systems. DTS technology delivers clearer, more dynamic surround sound effects, enhancing the overall audio experience for movie-goers.
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AIB-3000 is a standalone 5.1/7.1/15.1 cinema audio processor that is compatible with all major DCI servers. It features new technology for the enhanced bass management. This technology creates a surround sound experience by precisely redirecting low frequencies from the surround channels to dedicated left and right bass management subwoofers. By compensating for the inherent limitations of surround speakers in reproducing deep bass tones, it ensures smooth and seamless audio performance.
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DTS Surround Cinema is a certified auditorium distinguished by its innovative DTS Surround audio processor and advanced tuning practices, adopting the DTS Target Curve. To achieve auditorium certification as a "DTS Surround Cinema," the speaker layout, including full-range surrounds, must adhere to rigorous DTS Surround cinema installation guidelines for optimal audio performance. Theatres using the built-in DTS Surround audio processor and certified DTS Surround Cinemas can playback SMPTE and interop standard digital cinema packages (DCP) with 5.1/7.1 surround audio tracks.
SF Cinema Lotus Yala is a new entertainment venue and the inaugural SF Group location in Yala's center. It unveils a distinctive spot for locals, called Hollywood City, designed to emulate a cinematic environment. The facility comprises three halls with a total of 521 seats, offering an upgraded viewing experience. Customers can enjoy exceptional sound in each hall, equipped with the DTS Surround Cinema sound system along with premium seating options like Prime and Suite seats, establishing it as one of the most cutting-edge movie theatres in the country.
SF Cinema Robinson Lifestyle Chanthaburi is located in the city center of Chanthaburi Province. It is currently undergoing renovations and will soon become the first cinema in Eastern Thailand and the second in the country to feature the DTS Surround Cinema sound system. The facility is set to open in December 2024.
SF Cinema is a leading cinema chain and a pioneer in entertainment innovation. Established in 1999, SF Cinema is dedicated to providing a complete and exceptional cinematic experience that accommodates various lifestyles. Operating under distinct brands, including SF Cinema, SFX Cinema, SF World Cinema, and Emprive Cineclub, SF Cinema has 66 locations nationwide, with nearly 400 screens and over 80,000 seats. The brand’s strength lies in its commitment to offering diverse viewing experiences through specialty theaters such as Zigma CineStadium, First Class Cinema, The Bed Cinema by Omazz, Happiness Cinema, and MX4D, each tailored to meet the unique preferences of its audience. CineCafe is available at many locations, providing an additional refreshment option, while SF Shop sells exclusive licensed movie merchandise for fans to enjoy and collect.
“We chose GDC because they consistently exceed our expectations as one of the most respected names in the industry, offering reliable products and a strong commitment to enhancing the movie-watching experience,” said Suwat Thongrompho, CEO of SF Corporation. “The Lotus Yala branch is our first, but not the last to provide customers with an amazing DTS Surround Cinema experience in every hall.”
“SF Cinema and GDC are united in their mission to amaze audiences with unparalleled technologies and amenities not found in any other theatre," stated Dr. Chong, founder and CEO of GDC Technology Limited. "Over the past 25 years, we have witnessed SF Cinema's impressive growth into one of Thailand's premier circuits. We take pride in being part of the SF Cinema family and commend them for establishing a lasting vision to entertain all."
