Wanda Cinema Line, a subsidiary of Dalian Wanda Group Corporation
Ltd, has announced that it has selected software from Arts Alliance Media (AAM)
to manage cinema screens in its new build sites in China. The deal was
completed through AAM’s Chinese reseller partner, ACE (Shanghai) Digital System
Co Ltd (ACE). 270 screens will be equipped with AAM’s Theatre Management
System, SCREENWRITER, to manage their content, playlists and scheduling.
AAM’s partnership in China with ACE will see ACE representing AAM across
China and reselling AAM digital cinema software to exhibitors and integrators.
Arts Alliance Media’s SCREENWRITER, which is deployed on around
20,000 cinema screens globally, unlocks the real benefits of digital cinema by
automating processes which were previously time-consuming and inaccurate, and
providing comprehensive monitoring and content management. Cinema owners can
see all content at a glance, easily build and schedule playlists, and move
content and schedules across screens at the touch of a button. Proactive
monitoring provides real-time alerts so problems may be immediately addressed
to avoid black screens and missed shows.
Jerry Ye, VP of Wanda Culture Group said “Arts Alliance Media’s
digital cinema software provides the power and reliability we need to service
all our new screens. SCREENWRITER will help make our operations more efficient
and accurate.”
The deal between Arts Alliance Media and Wanda follows AAM CEO
Howard Kiedaisch’s recent trip to China as part of the UK government’s trade
delegation, headed by Prime Minister David Cameron. The Prime Minister
commented "I am delighted that Arts Alliance Media are joining me in the
largest British business delegation to go to China this century.”
Kiedaisch added “We’re thrilled to announce our partnership with
Wanda Cinema Line, and are very proud that an exhibitor of their size and
reputation has selected AAM software to run their new digital cinema sites. It was
also an honour to be part of the trade delegation to China - the Chinese cinema
market is at a very exciting time, and we’re delighted to be there with such
quality partners.”
The Wanda deal was completed with the support of Dolby, whose APAC Cinema
Technical Marketing Director Kate Wu said “Dolby is excited to collaborate with
AAM to better serve the Chinese market. Both companies share a common vision
around using innovation and new technology to help our mutual customers to grow
their businesses.”
