Wanda Cinemas, China’s largest film distributor and
cinema operator, recently partnered with Samsung and HARMAN Professional
Solutions to create the world’s first all-LED cinema multiplex.
The first multiplex of its kind, the Shanghai ARCH Wanda Cinema features
revolutionary Samsung ONYX LED screens in each of its six premium theater rooms.
Since its recent introduction to the cinema industry in China and the rest of
the world, the Samsung/HARMAN Onyx Cinema Solution has enhanced movie fans’
cinema experiences with unparalleled image and sound quality. By providing so
many Onyx cinema screens in one location, Wanda Cinemas’ Shanghai ARCH location
raises the bar for premium multi-function movie theaters.
“HARMAN
is proud to help Wanda Cinemas introduce Samsung Onyx LED cinema screens to the
China market,” said Frank Xiao, General Manager, HARMAN Professional Solutions,
China. “After unveiling China’s first LED movie screen in early 2018, HARMAN
has further contributed to the industry leader’s future by helping Wanda
Cinemas create the first all-LED movieplex of its kind in the world. The Onyx
cinema solution offers an unmatched next-generation movie theater experience for
cinemagoers seeking high-quality entertainment.”
The
Samsung Onyx LED cinema screen delivers lifelike image quality and
industry-leading visual depth. Its unparalleled brightness and
High-Dynamic-Range picture quality enable Wanda Cinemas to present movies with
a clearer image and greater detail than traditional movie screens and home
theater systems.
The
Samsung Onyx screens in each of Shanghai ARCH Wanda Cinema’s theaters are
supported by state-of-the-art HARMAN audio systems, which provide the ultimate
cinematic audio experience in every seat of the theater. JBL Sculpted Surround
cinema speakers, subwoofers and surrounds bring movie soundtracks to life with
incredible realism. The speaker systems are powered by Crown DCi-N amplifiers
and optimized by BSS 160 digital audio processors.
In
addition to delivering stunning visual power and larger-than-life audio
performance, the Samsung/HARMAN Onyx Cinema Solution frees up space that would typically
be used by traditional projection methods and enables the theater operators to
experiment with different types of ambient lighting and room geometry. The
versatility of the Onyx Cinema Solution also offers Wanda Cinemas the
flexibility to generate revenue with new kinds of events, such as corporate
presentations, concerts, games and more.
