Turkey’s leading cinema chain owner Mars Cinema Group, the
fastest growing exhibitor in Turkey, has selected Arts Alliance Media’s (AAM) full
cinema software suite to power all of their Cinemaximum screens.
The AAM solution
comprises the entire end-to-end suite of software products and covers cinema
operations (from screen and equipment monitoring to comprehensive content
management), financial and operational reporting, and advertising. The package
includes the Screenwriter Theatre Management System (TMS); the Producer
enterprise content, KDM and pre-show management system; VPF financial software
Auditor; and AdFuser, AAM’s flagship campaign advertising management system.
Screenwriter manages all content and scheduling across screens at an
individual site level, automating many tasks which were previously
time-consuming and inaccurate. This allows
staff to spend less time in the projection booth and more time on
customer-facing activities. Each site’s Screenwriter TMS integrates with
enterprise circuit management system Producer, used at head office to
centralise processes and manage all sites from one location. With Producer,
head office has a bird’s eye view over all screens in a circuit, no matter how
remote, and saves time and operational expense by eliminating the manual tasks
which previously had to be performed at each site. Producer reduces errors and
missed shows by not only giving complete visibility over each screen and all content,
but also proactively alerting to any upcoming problems across the circuit such
as missing content or KDMs, in time to fix them. Head office can also
centralise and automate pre-show content. Advertising and trailer playlists can
be assembled automatically and sent electronically to the right screens. This
minimises the risk of human error which can lead to the wrong content being
shown.
As well as reducing costs and increasing efficiency across the
circuit, AAM software increases revenue generation by managing cinema
advertising with AdFuser. AdFuser provides fine-grained ad targeting to
specific audience demographics, shows, or titles, along with centralising the
advertising delivery process. Playlists are built automatically according to
defined targeting rules and delivered from head office direct to the right
screens, saving time and increasing accuracy.
Hakan Askar, Digital Systems Manager of Mars, said “AAM’s software
suite will automate and streamline many processes across our estate while
reducing errors and keeping us informed of any potential problems in time to
fix them. AAM’s software simplifies almost every task we have to do across our
cinemas, meaning things are completed faster and more accurately.”
Eric Stevens, Commercial Director of AAM said “We’re so pleased to
partner with Mars and provide them with our software to improve their
operations. Our products provide efficient cost savings and revenue generation
across every aspect of cinema operations, enabling exhibitors to reduce missed
shows and improve the customer experience.
We’re happy that Mars customers will get to enjoy these benefits across
the circuit.”
Arts Alliance Media will be at ShowEast, booth 109, from 27 – 30
October.
