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Barcelona—Jun 24, 2015

IMAX Signs First Agreement in Nigeria with Filmhouse Cinemas

Nigeria's Largest and Fastest-Growing Circuit to Bring The IMAX Experience® to Country; IMAX Continues Push into Africa Following Deals in Angola and South Africa
IMAX Corporation (NYSE:IMAX) and Filmhouse Cinemas, Nigeria's largest chain of theatres, today announced an agreement for an IMAX® theatre  to be located in a new construction project in Lagos, the nation's biggest city with a population of more than 20 million. The deal, announced at CineEurope, marks the first-ever IMAX agreement in Nigeria and West Africa. Nigeria now ranks as Africa's largest economy. Today's agreement also underscores the Company's continued expansion in Africa, where in the past year IMAX signed its first-ever deal in Angola and added four new theatres to its network in South Africa.
 
"Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realize this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers," said Kene Mkparu, CEO, Filmhouse Cinemas.  "As we continue our aggressive expansion plans, IMAX will serve as an anchor attraction in our multiplex in Lagos, redefining the premium cinema experience in Nigeria. We are proud to be the first to introduce IMAX in the country and look forward to broadening its reach."
 
"We are delighted to join forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion in Africa. Recent reports project that Nigeria's entertainment and media revenues will reach an estimated $8.5 billion by 2018 - more than doubling from 2013," said Andrew Cripps, President, IMAX EMEA.  "As the biggest economy on the continent and a market that is extremely under-screened, we believe that together with Filmhouse we can seize the mutual growth opportunities that exist in Nigeria and bring the world's most immersive cinematic experience to more audiences across the country."
 



About IMAX Corporation:
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.   

IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of March 31, 2024, there were 1,772 IMAX systems (1,697 commercial multiplexes, 12 commercial destinations, 63 institutional) operating in 89 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "1970". 

IMAX®, IMAX® 3D, Experience It In IMAX®, The IMAX Experience®, DMR®, Filmed For IMAX®, IMAX LIVE™, and IMAX Enhanced® are trademarks and trade names of IMAX Corporation or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
IMAX Corporation Directory page
About Filmhouse Cinemas Limited: In just seven years, Filmhouse has become Nigeria’s and indeed West Africa’s leading chain of cinemas with twelve locations open by the end of second quarter of 2019. Its success is driven by a strong, experienced management team, innovative marketing and continuously evolving guest service standards. Filmhouse is currently the only operator in west Africa utilizing both MX4D and IMAX technology in its theatres. Filmhouse Cinemas Limited Directory page

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