Located within the new SM
Seaside City Cebu mall, the cinema features eight halls, including the “SM
Large Screen Cinema” equipped with a screen 30% bigger than standard cinemas,
and over 350 plush seats. This contemporary theater hall is powered by the
Christie CP42LH 3DLP® 4K RGB laser projector, designed to achieve over 14-foot
lamberts onscreen in 3D, and
Christie Vive Audio™, the cinema industry’s only purpose built line
array speaker solution. This makes SM Cinema the first cinema chain in South East
Asia to deploy Christie’s pinnacle projection and audio technologies. The
auditorium has been officially opened for regular movie screenings. (Christie
Vive Audio is installed in 10 other Asian countries as well).
“The SM Seaside City Cebu is
one of our most exciting theatres to date and the selection of Christie 6P
laser projection and audio technology ensures that our guests enjoy the finest movie-viewing
experience that is unlike any they’ve ever known before,” said Edgar C. Tejerero, president, SM Lifestyle Entertainment
Incorporated. “We had attended demonstrations of the CP42LH
and Vive Audio at various trade shows and events, and are very impressed by the
stunning 3D visuals and exceptional audio quality. We believe that this is the
future of digital cinema and are fully committed to deliver the best cinematic
experience to our guests. At the same time, we are proud to be the first cinema
chain in the Philippines to be fitted with Christie’s cutting-edge technologies.”
The
installation at “SM Large Screen Cinema” was
undertaken by Christie’s valued partner,
Arraystech Digital Systems, Inc. The 6P laser projection
system fitted comprises a pair of Christie 4K laser
projection heads, a 6P modular laser light farm with fiber-optic delivery,
Christie 4K 3D high-bitrate server, and a new premium white screen.
The Christie
Vive Audio components installed includes
LA4 and
S215
screen channel speakers,
LA3S and
LA4S speakers
for wall surrounds,
LA3C and
LA4S
speakers for ceiling surrounds, as well as
S218 subwoofers
for Low Frequency Effects channels. The system
is configured to meet
Dolby®
Atmos™ requirements resulting
in a highly immersive cinema experience that delivers exceptional power and
performance.
“At Arraystech Digital Systems,
we are committed to helping exhibitors bring the magic of digital cinema to
communities across the Philippines,” said Aaron Del Poso, vice president, Arraystech
Digital Systems, Inc. “Christie’s complete cinema
solutions are our top choice for installations because of their unmatched
quality and reliability. We are pleased to work with Christie’s
technical team to equip SM Cinema’s newest large screen theater with the latest
and most advanced cinema technologies so that the audiences in Cebu can enjoy
the best visuals and audio available today.”
Lin Yu, Vice President,
Christie Asia Pacific, commented, “We are very pleased that SM Cinema has
selected Christie for its next-generation cinema projection and audio
technologies and I’m confident that this ‘all Christie’ installation at SM Seaside
City Cebu will deliver an unmatched cinematic presentation to movie-goers and help
make SM Cinema a top destination for entertainment. I would like to thank the
team from Arraystech Digital Systems for a job well done, and my heartiest
congratulations to SM Cinema on the official opening of its latest cinema.”
Anchored by the Christie
Freedom® laser illumination system, the CP42LH produces a color gamut that exceeds the DCI P3 color
and replicates the Rec. 2020 space, making it the most advanced RGB laser
cinema projection system available. It consists of rack-mounted laser modules where each module can
produce up to 5,000 lumens of white light. Because of the scalability of this
platform, up to 12 laser modules can be easily added, removed, activated or
disabled depending on the brightness requirements. This provides up to 60,000
lumens per rack. Each laser module is also independently cooled, providing
built-in fault protection, improved efficiency and ultimate reliability. Since
its rollout last year, Christie’s
6P laser projection system has become the preferred choice for a premium 3D
cinema experience in a number of cinema chains around the world.
Christie Vive Audio provides a
hyper-accurate audio experience and unlocks the full dynamic range of the DCI
digital cinema audio and is
compatible with the leading immersive and surround audio formats in the market. The complete solution
features screen channels, wall and ceiling surround speakers that use unique
ribbon driver technology in a single-enclosure line array design, purpose-built
for cinema environments. Christie Vive Audio system continues to establish its
reputation worldwide as the next standard in immersive sound for cinema. Christie
recently celebrated the 200th Christie Vive installation at Southern Theatres’
Movie Tavern Flourtown 8 in Flourtown, Pennsylvania, while anticipating the
sale of its 350th Vive Audio system by the opening of Star Wars® Episode VII:
The Force Awakens™ on December 18, 2015.
