AAM’s Producer circuit
management software will enable Jinyi GuangMei to centralise content management
so that head office can monitor content status at all 150 screens and automate
common tasks. Pre-show programming can also be managed from head office, to
ensure control and consistency across the entire system. At each site,
Screenwriter will enable cinemas to reduce errors through automation, as well
as freeing up staff time for other, customer-focused tasks.
The combination of Producer and Screenwriter will provide JinyiGuangMei
with an extensive, at-a-glance view of what is happening across all its sites,
including early warning of any potential upcoming errors. Producer also offers
complete transparency over what has played and where, with reporting from each
screen available at the touch of a button. When head office can perform content
management tasks centrally, local staff have more time to concentrate on
face-to-face customer interactions. By freeing up staff from the projection
booth, Jinyi GuangMei will be able to create personalised cinema experiences that
today’s customers really crave.
“Putting the customer at the front of operations is crucial if
exhibitors want to maintain a relevant and exciting relationship with their audiences,”
said John Aalbers, Chief Executive Officer at AAM. “The future of the industry is
dependent on innovative solutions like Producer and Screenwriter, and ensuring
that exhibitors are ready for the change in audience expectations is an essential
part of AAM’s technology. We’re delighted to be working with Jinyi GuangMei and
Pearl River on this project, and this deal is yet another example of how AAM is
helping exhibitors expand in the nascent Chinese market.”
Jinyi GuangMei is currently one
of the fastest growing cinema chains in China. It is one franchised
operator of the larger Jinyi cinema brand, which
covers over 2,000 theatre screens throughout the country. For this project, AAM’s
local partner, GuangDong Pearl River Cine & Video Equipment Co. Ltd will
manage installation and support for JinyiGuangMei’s sites.
“Customers coming through our doors are expecting an exceptional
customer experience – from the ticket office, to the foyer, even down to the
comfort of their chair. It is therefore essential that our software systems support
automation for scheduling in order to deliver a first class cinema experience,”
said President-Ivy Kwok at Jinyi GuangMei. “AAM’s pioneering software was a
perfect fit for our business needs. Our investment in AAM’s Screenwriter and
Producer software systems shows our commitment to improving the customer
experience and reducing unnecessary errors as well as our dedication to our
expansion aims.”
About AAMArts Alliance Media (AAM) is the global leader in digital cinema
software and services. It offers a wide range of software solutions to
exhibitors which allow them to reduce costs, increase efficiency, and grow
revenues, and improve the cinematic experience for their customers.
Its software touches over 25,000
digital screens globally, while AAM’s network operations centre (NOC) supports
several thousand screens. Clients include Cinépolis, Wanda, SFC (Shanghai Film
Company), Hoyts and Odeon UCI.
AAM’s latest
offering is
Thunderstorm – a unique
online marketplace for cinema where exhibitors can browse the latest
technologies to enable them to increase revenues and improve customer
interaction.
About GuangMei Culture/ Jinyi GuangMei GuangMei
Culture is a multifunctional enterprise committed to film culture investment
management, the invested projects include film making, film distribution,
cinema investment and management, the business covers the whole country.
GuangMei
Culture invested and built 24 cinemas, the total number of screens is beyond
150, including several Giant Screens, Special Effects Screens, the projects
across Eastern China, Southern China, Central China and South West China, and
it is continuously developing new cinema projects. With advanced management
style, pioneering operation concept and senior management team, GuangMei
Culture harvested nearly 300 million from box office, about half of cinema box
office is over 10 million. GuangMei Culture is one fast growing and continually
expanding enterprise.
In the
future, with the strengthening of company’s business development, and
construction and management of luxury multi-auditorium cinema such as IMAX,
Giant Screen, GuangMei Culture will promote the development in related cultural
industry field too.
