Christie®
, a leader in creating and delivering the world’s
best visual and audio experiences, is pleased to announce that its DLP Cinema® projectors
and Christie Vive Audio
™ cinema sound systems were chosen to outfit the
new Centerplex Aracaju Parque Shopping multiplex, located in the State of
Sergipe in the northeastern part of the country.
The multiplex will
have seven screens, five of which will be equipped with
Christie CP2215 projectors, one
with a
Christie CP4220 and the largest one
with a
Christie CP4230. In addition,
all halls will feature the
Christie Vive
Audio
cinema sound system, utilizing efficient ribbon driver technology and a unique
parabolic line array design in a single compact cabinet to provide
exceptionally even coverage throughout every auditorium. The biggest screen
will also be equipped with Dolby Atmos, a state-of-the-art sound technology
that places and moves sound all around the audience to truly immerse the
audience in the music and audio effects.
Centerplex
Aracaju Parque Shopping is also planning to deploy Christie’s LCD flat panels to help elevate its lobby experience to a new level providing
highly-engaging, digitally dynamic displays to captivate the audience while
they line up to purchase their tickets and popcorn.
“We are strongly committed in offering
the best-in-class cinema technologies for our audiences to enjoy the finest
visuals and audio on our newest cinema complex in Aracaju,” said Marcio Lima,
Centerplex CEO. “Christie has
made a name for itself on the basis of the quality of its products and for the
service it provides in Brazil, not to mention the peace of mind that gives us working with a manufacturer with a
proven track record and history in the cinema industry.”
Lima added, “As we expand into the
Brazilian market, we look forward to continuing our productive partnership with
Christie, who helps us
offer our customers the best quality for the cinema experience.”
Turning his attention to audio, Lima
explained: “Christie Vive Audio is an incredible system that with its amazing
acoustics, exceptional timbre matching and low distortion perfectly suits our
needs and ensure our guests to enjoy a spectacular cinematic experience.”
Ricardo Laporta, Territory Sales Manager, Cinema,
Christie Brazil, said: “We are proud that Centerplex selected
our cinema projectors and Christie Vive Audio sound system to help make Aracaju
Parque Shopping a top destination for entertainment. The combination of Christie
digital cinema projectors and Vive Audio immersive sound means Centerplex can
provide the sharpest images complemented by the superior audio performance of
Vive.”
With 35 years of history, Centerplex
Cinemas has become one of the biggest cinema exhibitors in Brazil. At the
current moment, Centerplex has more than 60 screens throughout the states of
São Paulo, Minas Gerais, Ceará,
Alagoas and Pernambuco.
