MVP Interactive’s technology platform significantly enhances CEN’s
network with award-winning augmented reality and gesture recognition
technology. In addition, MVP’s highly robust audience measurement platform,
DART (Data Analytics Reporting Tool), compiles all of the emails captured, audience measurement data, and
social shares tracked during an engagement and puts this information into a
proprietary dashboard that allows for extensive reporting. Anthony
DiPrizio, CTO of MVP Interactive says, ”Our applications
are developed to seamlessly manage and distribute large amounts of interactive
content in real-time utilizing the MVP API and virtual private cloud (VPC).
This gives Christie the flexibility to change content, provide engaging user
touch points and seamlessly capture valuable data and consumer insight."
“We’re very excited to be partnering
with Christie. With our technology partner, MVP Interactive, we’ve created what
we believe is the broadest reaching and most scalable interactive network in
North America. Our platform will live on over 200 displays, with audience
measurement that rolls up to a singular dashboard, allowing Christie to compile
crucial audience data,” said Michael Steinberg, Principal at Times Square
Strategies.
In addition, "The Christie Experiential Network
allows us to showcase our content and software capabilities, which further
validates the growing demand for brands and marketers to leverage technology to
connect with their consumers,” says James Giglio, CEO of MVP Interactive.
About the
Christie Experiential Network (http://christienetworks.com)The Christie Experiential Network draws upon
Christie’s more than 85 years of experience in the exhibition industry to
create the first fully-integrated, dynamic and immersive digital out-of-home
network that connects brands and Hollywood studios with today’s sophisticated
consumers. CEN provides a dynamic platform for advertisers to increase their
reach and engage consumers by delivering content through their versatile Ayuda
content management system to brilliant digital and experiential displays. Theatre operator’s benefit from Christie’s
well established national network of service technicians and 24/7 Operations
Center to insure all systems is running smoothly. Christie manages all aspects
of the network including sales, content creation, interactive programming,
deployment, nationwide monitoring, and maintenance.
http://christienetworks.com
About Times Square Strategies LLC
Times Square
Strategies is an integrated media solutions company helping real estate, retail
and sports properties uncover new revenue streams by identifying underutilized
space that could be generating incremental revenue using the latest
technologies in the out-of-home world. In addition, Times Square Strategies
helps brands create engaging, exciting and effective media placements.
www.tsqs.com
About MVP
InteractiveMVP Interactive
is a consumer engagement software company that enhances brand experiences
through interactive technology and social media. Our products integrate
touchscreens, gesture technology, augmented reality, virtual reality, facial
morphing, social media platforms and mobile applications to give consumers
unique access to their favorite teams and brands.
http://www.mvp-interactive.com 