Arts Alliance Media
(AAM), the
global leader in digital cinema software and services, today announces that it
has been selected by Cinépolis, one of the world’s largest exhibitors, to
provide automated scheduling and content management across its entire circuit
in India. AAM’s Screenwriter TMS (Theatre Management System) and Producer
Enterprise TMS software solutions are being deployed in all 273 of Cinépolis’
screens, which span 51 sites across India.
Combining both
Screenwriter and Producer will provide Cinépolis with unprecedented visibility
and control of their sites, regardless of which continent they are on. From
their head office in Mexico, Cinépolis’ 24 hour NOC will be able to remotely
manage everything from content, to KDM deliveries, to schedule building for all
their sites in India. Centralising all these tasks with Producer means that head
office can be assured of consistency, and local staff will have more time to
invest in more valuable customer-centric areas.
When Cinépolis
acquired the Indian exhibitor, they had never used a TMS before, and relied on
programming individual screen servers. By installing Screenwriter at every site,
Cinépolis lays the foundation onto which they can build the rest of their brand
in exactly the way they want. Automating playlist building and hardware cues,
and presenting site staff with a detailed overview of an entire complex will
release them from their responsibilities in the projection booth and allow them
to create the personal experiences that today’s audiences want.
Gabriel Morales
Becker, Global Technology Director of Cinépolis, noted “Centralising our
operations at both site level and head office with AAM is the best way for us
to continue expanding in a sustainable way. The logistics of managing cinema
chains across continents and time zones, as well as actively working to
strengthen their reputations for quality and consistency, are substantial.
Without the real-time oversight and control Producer affords our head office, we
would spend more time, effort, and money on our operations in return for much
less insight into what was working. And without Screenwriter’s time-saving
automations, our on-site staff wouldn’t be able to deliver the quality customer
experiences that audiences expect from Cinépolis.”
Producer is designed
to control and monitor the status of all the sites in a circuit, displaying
playback details in real-time and highlighting any upcoming issues for
proactive resolution. Content can be managed remotely and pre-show packs of ads
and trailers built from head office- saving staff time at sites and reducing
the possibility of human error.
Screenwriter is
the most powerful, flexible, and widely deployed TMS in the world, and AAM’s
continued expansion into Asia is testament to the universal advantages it presents.
Acting as a central hub capable of monitoring and controlling hardware,
playback, content, and KDMs from a single interface, it presents exhibitors
with the opportunity to streamline their processes and automate their
day-to-day.
Patrick Foley, CEO
at Arts Alliance Media, said “Cinépolis are committed to optimising their operations
so they can pass the benefits onto their customers. We are proud to provide the
solutions that enable these efficiencies so that Cinepolis can continue to
expand on their screen count as well their brand reputation for excellence.”
