Arts Alliance Media (AAM) today announces the release of new features and
integrations to the world’s most widely used Theatre Management System (TMS), Screenwriter. The latest
version of the state-of-the-art TMS provides AAM’s exhibitor customers with advanced automation
options and support for the newest projectors and technology in digital cinema.
“AAM actively develop and improve Screenwriter to ensure it continues to streamline essential
operational services for cinemas, while also providing them with a platform for further innovation.” noted
Mark Kamiyama, Head of Global Sales at AAM parent company Luxin-Rio International. “We are proud to
provide a robust, user-friendly system that allows our customers all around the world to continually drive
efficiency and innovation.”
Screenwriter is the most powerful, flexible, and widely deployed TMS in the world, and manages millions
of screenings per year on over 45,000 cinema screens. It enables cinema staff to schedule features,
trailers, and advertisements, monitor screens, and control playback all from one intuitive interface.
Additional features and functionality available from the latest release include:
Eco-friendly automated show stop mode
Screenwriter can now automatically shut off the projector lamp for shows where no tickets have been
sold. Through Screenwriter’s existing integrations with all major Point of Sale (POS) systems, it can access
a feed of real-time ticket sales, and send instructions to the projector at a pre-configured time to shut the
lamp off if no tickets have been sold. This represents a significant energy saving for exhibitors, as
projectors can be run for hundreds of hours to empty auditoriums every year.
The latest version of Screenwriter benefits from intelligent automations that keep shows running on
schedule, and help cinemas provide their audiences with great experiences at every screen. The TMS can
now dynamically remove content from the beginning of the pre-show in order to prevent any scheduled
shows from overlapping, and minimise disruption to audiences.
Dual KDM ready
Screenwriter has added support for dual KDM (Key Delivery Message) ingestion, which is sometimes
necessary for premium screenings. Certain object based audio formats, for example, are encrypted
separately from the DCP (Digital Cinema Package) and require a second KDM to unlock the audio on an
Outboard Media Block (OMB) for use.
Projector and server integrations
To afford exhibitors with the greatest flexibility when making hardware decisions, AAM maintain
Screenwriter’s compatibility with all the latest cinema hardware, and have recently added support for: