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When you choose Barco, you're not just selecting a projector; you're investing in a world-class cinema experience backed by decades of projection heritage and cutting-edge technology. Our award-winning laser portfolio isn't just extensive; it's a testament to our commitment to excellence. From the AIS Lumiere award for lightsteering to the prestigious AIS Wheatstone award and the consecutive BTOB awards in 2020 and 2021 – our trophy shelf is a reflection of our dedication to pushing the boundaries of innovation. Barco Website News Archive Local Directory Page Recent News: Apr 2, 2025 Barco Expands 2025 HDR by Barco Release Slate with Universal Pictures’ JURASSIC WORLD REBIRTH and New Live-Action HOW TO TRAIN YOUR DRAGON Barco announced today from CinemaCon, the annual convention for theater owners in Las Vegas, that Universal Pictures’ JURASSIC WORLD REBIRTH and new live-action HOW TO TRAIN YOUR DRAGON will release in premium HDR by Barco. Full News Article Barco Website Barco Local Directory Page Apr 1, 2025 Warner Bros. Pictures’ SINNERS From Ryan Coogler and Starring Michael B. Jordan In a Dual Role Confirmed for Release in Premium HDR by Barco Today at CinemaCon, the annual gathering of theater owners in Las Vegas, Barco announced Warner Bros. Pictures’ SINNERS is set for release in the HDR by Barco premium format. Full News Article Barco Website Barco Local Directory Page Mar 31, 2025 Barco Announces Upcoming 2025 Sony Pictures Titles for Release in HDR: KARATE KID: LEGENDS, 28 YEARS LATER On the first day of CinemaCon 2025, the annual gathering of theater owners in Las Vegas, Barco announced upcoming Sony Pictures titles to be released in premium HDR by Barco. Full News Article Barco Website Barco Local Directory Page Mar 31, 2025 Barco Debuts New Smart Cinema Amplifier and Integrated Media Server with Audio Processing at CinemaCon 2025 Barco, the global leader in laser cinema technology, debuted two new solutions at CinemaCon 2025 today, expanding the Barco Cinema portfolio with enhanced audio capabilities and faster, more efficient operations. The Barco mFusion ICMP-XS integrated audio and media server and Barco Smart Amplifier are designed to work seamlessly with the award-winning Barco Series 4 projection family to enable unified technology management, powerful content processing and playback, and rich surround sound. Full News Article Barco Website Barco Local Directory Page Featured Cinema Items: HDR by Barco HDR by Barco HDR by Barco Elevate your cinema with unprecedented brightness, profound blacks, and captivating contrast. Harnessing the power of laser projection and a patented approach, HDR by Barco redefines the very essence of cinematic excellence. More Information: https://www.barco.com/en/solutions/cinema/hdr-by-barco Barco Series 4 Barco Series 4 Barco Series 4 We designed Barco Series 4 in collaboration with cinemas for their exact needs. A unified family of next-generation laser projectors. Powering your cinema with a performance and a simplicity you’ve never seen before. More Information: https://www.barco.com/en/products/cinema-systems/cinema-projec... Laser Light Upgrade Laser Light Upgrade Laser Light Upgrade Prepare your projector for tomorrow. Our fully-integrated Laser Light Upgrade can replace and improve the light source in Series 2 models. A sustainable way to bring incredible image quality and crystal-clear cinema to your audience. More Information: https://www.barco.com/en/products/cinema-systems/cinema-projec...

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Dallas—Aug 24, 2021

Cinemark and Cinionic Debut Laser Campaign to Moviegoers

Continues 10-year exclusive technology agreement with new all-laser locations

Cinionic, the Barco cinema joint venture, and Cinemark (NYSE: CNK) today announce their campaign to educate audiences about laser as part of the renewed and exclusive 10-year partnership to power all of Cinemark’s screens, representing nearly 6,000 screens across the globe, with the leading laser projection solutions by Cinionic. Most recently, Cinemark and Cinionic upgraded 24 locations in the Dallas-Fort Worth area to all-laser multiplexes marketed by the new laser campaign, offering audiences an elevated moviegoing experience in every auditorium.

The new moviegoer campaign harnesses the tagline “Laser. Like you’ve never seen” and comes at a time as the cinema industry seeks to drive audiences back to the movies. Focusing on the benefits for moviegoers, the laser campaign highlights how laser projection by Cinionic helps deliver consistently bright, colorful, and sharp images. Today’s announcement celebrates another milestone in the long-standing partnership between Cinemark and Cinionic to create memorable cinema moments powered by the leading cinema solutions.

“Cinionic has been such a tremendous partner over the years, and we are thrilled to continue our relationship with them as we strategically convert our digital xenon projectors to laser over the course of the next ten years,” stated Damian Wardle, Cinemark’s EVP Theatre and Technology Operations. “I’m incredibly proud of our team in defining and executing our laser conversion strategy, which provides a better overall consumer experience with vivid colors and on-screen imagery while providing meaningful cost savings for the company.”

In 2019, the two companies continued their journey, and upgraded Cinemark locations with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The release of the laser moviegoer campaign solidifies both companies’ ongoing commitment to transform Cinemark’s fleet in the United States and Latin America into laser-powered entertainment destinations.

“Our long-term ambition is to drive audiences to theaters with the leading solutions and consumer marketing that excites, inspires, and motivates. Through our long-standing partnership with Cinemark, and our ability to deliver a laser solution for every screen, we continue differentiate cinema for the next generation,” added Wim Buyens, Cinionic’s CEO. “Cinemark is renowned for its operational excellence, exceptional presentation, and commitment the moviegoer journey, now with laser projection by Cinionic.”

Cinemark audiences in the Dallas-Fort Worth metroplex will encounter the “Laser. Like You’ve Never Seen” campaign throughout their cinema journey, with placements online, on social media, in-theater, and on-screen with a new pre-show spot running in auditoriums featuring laser projection by Cinionic. The campaign is expected to roll out to additional markets as they are converted to all-laser as part of Cinemark and Cinionic’s latest 10-year partnership.

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About Cinemark
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres with 5,864 screens in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/

About Cinionic 
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.

With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.

Cinionic has offices in Belgium, the United States, Mexico, Australia, and Hong Kong.
Visit www.cinionic.com and follow us on Twitter, LinkedIn, Facebook, or YouTube for more information.

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Barco, headquartered in Kortrijk (Belgium), is a global company leading in visualization, networking, and collaboration technology. Its innovative solutions drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology. Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 1,050 million euro in 2023. For further insights, please visit www.barco.com or connect on X, LinkedIn, YouTube, Instagram, and Facebook. Barco. Visioneering a bright tomorrow. © 2024.

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About Cinemark: Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the industry-leading exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com/. Cinemark Directory page

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