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Dallas—Aug 24, 2021

Cinemark and Cinionic Debut Laser Campaign to Moviegoers

Continues 10-year exclusive technology agreement with new all-laser locations
Cinionic, the Barco cinema joint venture, and Cinemark (NYSE: CNK) today announce their campaign to educate audiences about laser as part of the renewed and exclusive 10-year partnership to power all of Cinemark’s screens, representing nearly 6,000 screens across the globe, with the leading laser projection solutions by Cinionic. Most recently, Cinemark and Cinionic upgraded 24 locations in the Dallas-Fort Worth area to all-laser multiplexes marketed by the new laser campaign, offering audiences an elevated moviegoing experience in every auditorium.
 
The new moviegoer campaign harnesses the tagline “Laser. Like you’ve never seen” and comes at a time as the cinema industry seeks to drive audiences back to the movies. Focusing on the benefits for moviegoers, the laser campaign highlights how laser projection by Cinionic helps deliver consistently bright, colorful, and sharp images. Today’s announcement celebrates another milestone in the long-standing partnership between Cinemark and Cinionic to create memorable cinema moments powered by the leading cinema solutions.
 
“Cinionic has been such a tremendous partner over the years, and we are thrilled to continue our relationship with them as we strategically convert our digital xenon projectors to laser over the course of the next ten years,” stated Damian Wardle, Cinemark’s EVP Theatre and Technology Operations.  “I’m incredibly proud of our team in defining and executing our laser conversion strategy, which provides a better overall consumer experience with vivid colors and on-screen imagery while providing meaningful cost savings for the company.”
 
In 2019, the two companies continued their journey, and upgraded Cinemark locations with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The release of the laser moviegoer campaign solidifies both companies’ ongoing commitment to transform Cinemark’s fleet in the United States and Latin America into laser-powered entertainment destinations.
 
“Our long-term ambition is to drive audiences to theaters with the leading solutions and consumer marketing that excites, inspires, and motivates. Through our long-standing partnership with Cinemark, and our ability to deliver a laser solution for every screen, we continue differentiate cinema for the next generation,” added Wim Buyens, Cinionic’s CEO. “Cinemark is renowned for its operational excellence, exceptional presentation, and commitment the moviegoer journey, now with laser projection by Cinionic.”
 
Cinemark audiences in the Dallas-Fort Worth metroplex will encounter the “Laser. Like You’ve Never Seen” campaign throughout their cinema journey, with placements online, on social media, in-theater, and on-screen with a new pre-show spot running in auditoriums featuring laser projection by Cinionic. The campaign is expected to roll out to additional markets as they are converted to all-laser as part of Cinemark and Cinionic’s latest 10-year partnership.
 
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About Cinemark
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres with 5,864 screens in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/
 
About Cinionic
Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations. 
 
With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.    
 
Cinionic has offices in Belgium, the United States, Mexico, Australia, and Hong Kong.   
Visit www.cinionic.com and follow us on TwitterLinkedInFacebook, or YouTube for more information.  
 


Cinionic Contacts:
Press and Industry Relations

Jordan Garofalo
A: Beneluxpark 21, 8500 Kortrijk, Belgium
E: press@cinionic.com
W: www.cinionic.com

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Logo: Cinionic
About Cinionic: Founded in 2018 as a cinema joint venture between Barco, CGS, and ALPD, Cinionic unites global leaders committed to creating a new visual standard and moving the cinema industry forward. Cinionic’s future-ready enhanced services and technology solutions provide compelling cinema experiences. The company’s world-class technology portfolio includes award-winning laser projectors, HDR, integrated media servers, and premium cinema experiences, among other innovations.   
 
With more than 95,000 projectors installed globally, Cinionic is trusted by more than 200 exhibitors to help capture audiences at multiple touchpoints in their cinema journey and keep them coming back for more. Today, more than half of the world’s movie theaters are illuminated by Cinionic.   

Visit  www.cinionic.com  and follow us on  Twitter LinkedIn Facebook, YouTube for more information.
Cinionic Directory page Cinionic Web Site
About Cinemark: Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 534 theatres with 5,977 screens globally (332 theatres and 4,522 screens across 41 states domestically; 202 theatres and 1455 screens in 15 countries throughout South and Central America). Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the first U.S. exhibitor-launched subscription program; the highest Luxury Lounger recliner seat penetration among the major players; XD - the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://ir.cinemark.com/. Cinemark Directory page

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More Cinionic News:
Sep 14, 2021 CMX Cinemas Goes Laser in Miami with Cinionic
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CMX Cinemas has selected Cinionic, the Barco, CGS, and ALPD joint venture, to power its flagship Dolphin 19 location in Miami, Florida, with its Laser Light Upgrade projection solution. CMX, which shares ownership with eighth largest global cinema circuit Cinemex, is a leading US exhibitor with over 350 screens.

Aug 25, 2021 Cinionic and PVR Cinemas Set New Premium Visual Standard in Delhi with P[XL] Powered By CGS
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Cinionic, the world’s leading provider of laser cinema solutions, brings its complete premium large format experience solution, Cinionic Giant Screen (CGS), to PVR Cinemas’ flagship site, Priya. The partnership comes as part of an urban rehabilitation initiative by PVR of its heritage location providing audiences thrilling cinematic experiences combined with the latest in premium cinema amenities and innovation.

Aug 24, 2021 Cinionic and Ballantyne Strong Expand Cinema Service and Support Capabilities
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Cinionic, the world’s leading provider of laser cinema solutions, announces a preferred commercial relationship with Ballantyne Strong, Inc. (NYSE American: BTN, “Ballantyne Strong”) to strengthen its cinema service and solution capabilities in the US and Canada. The relationship with Ballantyne Strong’s operating subsidiaries, Strong Technical Services, Inc. (“STS”) and Strong/MDI Screen Systems, Inc. (“Strong/MDI”), continues a long history of collaboration between the companies, reinforcing their joint commitment to deliver laser-powered cinema experiences.


Aug 17, 2021 Cinionic Comes to CinemaCon 2021 with an All-Laser Portfolio
Cinionic Logo
Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces its full line-up for CinemaCon 2021 as an official show sponsor. This year, Cinionic celebrates its recently announced all-laser portfolio, cinema services, and innovative solutions with a new home for its annual exhibition, Cinionic World.

Jul 1, 2021 B&B Theatres Elevate Grand Screen, Powered By CGS
Cinionic Logo
Cinionic, the world’s leading provider of laser cinema solutions, and B&B Theatres, the 6th largest exhibitor in the U.S., with nearly 500 screens across 55 locations, announce their collaboration to enhance B&B’s premium large format Grand Screen, with the power of CGS.

Jun 24, 2021 muvi Cinemas Upgrades Premium XPERIENCE Now Powered By CGS
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Cinionic, the world’s leading provider of laser cinema solutions, has been selected by Saudi Arabia’s homegrown theater circuit, muvi Cinemas, to power its premium large format, XPERIENCE. Muvi selected Cinionic Giant Screen (CGS) to power more than 25 premium XPERIENCE auditoriums throughout the KSA.

Jun 11, 2021 Cine Colombia Names Cinionic Exclusive Technology Partner Through 2024
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, has been named the exclusive technology partner for Cine Colombia. The deal is a culmination of years of ongoing support by Cinionic for Cine Colombia, the largest exhibitor in Colombia, with 339 screens across 46 locations. As the exclusive provider of all of Cine Colombia’s cinema visualization technology, the arrangement also includes access to Cinionic’s laser light upgrades and an extended warranty for the circuit’s entire fleet.

Jun 9, 2021 Cinionic and Barco Celebrate Belgian Cinema Reopening
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Barco and Cinionic, the companies at the forefront of worldwide technology and solutions for cinema, join with audiences across Belgium to celebrate today’s reopening of the movie theaters in the country. Moviegoers return to a blockbuster line-up at the cinema after Belgian authorities announced the ability to reopen as of June 9, 2021.

May 20, 2021 Cinionic Expands Exclusive Relationship with CJ CGV Cinemas
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Cinionic, the Barco, CGS, and ALPD cinema joint venture, announces an expanded exclusive relationship with South Korean-based exhibitor CJ CGV Cinemas to power more theaters with leading projection solutions. Under the new agreement, Cinionic will provide a technology mix that includes Barco Alchemy ICMP-X media servers and Barco projection for all new CJ CGV theaters over the next two years as the circuit pursues its ambitious growth strategy.
More Cinemark News:

Dec 3, 2020 Unique X launches new SmartTrailering for Cinemark
Oct 14, 2020 Strong/MDI Screen Systems Announces Exclusive Multi-Year Agreement with Cinemark Theatres
Strong Entertainment Logo
Strong/MDI Screen Systems, Inc. (“Strong/MDI”), a wholly owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN), and a leader in projection screens and optical coating development for cinemas, commercial venues and amusement parks worldwide, announced today the signing of a five-year exclusive worldwide supply agreement with Cinemark Theatres (NYSE: CNK), the third largest exhibitor in the United States.

Sep 10, 2020 New, Cloud-Based Content Platform Committed to Over 5,000 Cinema Screens Announces Partnerships with Major US & Canadian Cinema Chain
Dec 18, 2019 Cinemark Partners with Cinionic for Barco Laser in 10-Year Worldwide Exclusive Agreement
Cinionic Logo
Cinionic, the Barco cinema joint venture illuminating more than half of the world’s movie theaters, announces an exclusive laser agreement with long-term strategic partner Cinemark Holdings, Inc. (NYSE: CNK), one of the world’s largest movie exhibitors, operating more than 6,000 screens. During the 10-year deal, Cinionic will upgrade Cinemark’s chain with award-winning Barco Series 4 laser projectors and integrated Barco Alchemy media servers. The transformation of Cinemark’s fleet in the United States and Latin America into state-of-the-art, laser-powered entertainment destinations further solidifies both companies’ commitment to elevating the movie-going experience for global audiences.

Mar 28, 2019 Cinemark Reaffirms IMAX Commitment By Extending Agreement Terms for All IMAX® Theatres
Oct 22, 2018 Movio’s Expanded Relationship with Cinemark Extends its Market Leadership Position in Latin America
Sep 6, 2018 Cinemark Selects Unique X for Deployment of RosettaBridge TMS Product Suite
May 2, 2018 THX® and Cinemark Announce Certification of Over 200 Cinemark XD Screens in the United States and Latin America
Nov 15, 2017 D-Box Technologies, the Leader in Immersive Motion Seating, Continues its Rapid Global Expansion with the Addition of 16 Screens in Latin America
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