Arts Alliance Media (AAM), the global
leader in digital cinema software and support services, has announced the
extension of a long-standing partnership with Cinépolis, the leader of the film and
entertainment industry in Mexico and Latin America, and the world’s largest cinema
chain in terms of attendance per-auditorium.
After employing the combined power of AAM’s
Screenwriter Theatre Management System (TMS), Producer Circuit Management
System (CMS), and AdFuser, the Campaign Management Tool designed revolutionise
advertising campaigns, the exhibition giant has agreed to renew their software
licenses for another term to ensure circuit-wide centralisation, drive
operational efficiency, and reach their audiences more effectively.
While ensuring they continue to manage
playlists, content, and KDMs for over 6,661
screens from one location, the extended partnership reflects Cinépolis’
sustained determination to lead the way operationally, driving quality customer
service and unforgettable movie-going experiences.
“We’ve always maintained a strong
relationship with Arts Alliance Media, whose software has remained crucial to
our operations”, explained Gabriel Morales, Global IT Director at Cinépolis.
“Using AAM’s suite of theatre services, we can continue to automate many of our
day-to-day tasks centrally, leaving our staff on the ground more time to cater
to our audiences”.
Responsible for scheduling features,
trailers and advertisements, monitoring screens, and controlling playback for
over 45,000 screens worldwide, AAM’s Screenwriter remains the most powerful,
widely deployed TMS in the world. While Producer, an overarching CMS, enables
exhibitors to centralise circuit-wide operations, employing automated
scheduling, flexible content management workflows, and comprehensive
visibility. Completing Cinépolis’ powerful software package, AdFuser will
provide a contemporary interface to build and deliver robust advertising
campaigns, including consumer targeting, inventory management, and campaign
“We’re delighted that Cinépolis have chosen
to renew our long-standing partnership”, said Alan Bowen, GM and CFO at Arts
Alliance Media. “We’ve worked hard to deliver an all-inclusive circuit solution
along our journey together, and to secure another market leader is
representative of the quality of our software.”
Roberto Marabotto of Arts Alliance Media,
added “by harnessing our software’s full capabilities, Cinépolis have
successfully introduced automated workflows and centralised their output; a fine
example of progressive circuit management.”