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PARIS, FRANCE—Nov 19, 2007

First European Exhibitor Goes Fully Digital: CGR Signs with Arts Alliance Media

Virtual Print Fee Agreement Signed for 400 Screens in France
Circuit George Raymond (“CGR Cinémas”), one of France’s largest cinema chains and Arts Alliance Media (“AAM”), Europe’s leading provider of digital distribution services, have reached an exclusive agreement for the deployment of digital cinema in 100% of the circuit’s 400 screens, throughout France. The rollout is scheduled to begin in the first quarter of 2008, with a target of 200 screens during the first year.

This agreement signifies the highly anticipated start of a widespread commercial rollout initiative across Europe which will enable exhibitors, distributors and the entertainment industry at large to reap the substantial benefits of digital cinema: consistently high quality non-degradable prints, new programming opportunities - alternative content and premium ticket shows, notably 3-D films and live satellite events (opera, concerts, sports, etc), as well as vastly reduced print production and logistics costs.

Under the conditions of the agreement, AAM will create a fully integrated DCI-compliant digital cinema network within the CGR Cinémas infrastructure. The agreement requires AAM to procure, service and maintain all digital cinema systems deployed, including projectors and servers, central storage servers and a Theatre Management System.

CGR Cinémas is a leading and expanding cinema chain in France. The company is well known for the success of its multiplexes in many mid-size cities across the country, for the efficiency of its cost management and for its profitability. By becoming the first European cinema chain to join the AAM initiative and go fully digital, CGR Cinémas is demonstrating that it is an innovative company, ready to embrace new technology to deliver the best possible quality cinema experience.

This agreement between CGR Cinémas and AAM shows that the VPF-based business model has now been fully adapted to meet the particular requirements of the European exhibition market. The VPF business model is a means of financing the conversion to digital cinema, where both distributor and exhibitor contribute over time towards the total cost of the digital projection and server equipment, funded up front by the rollout entity (AAM). The VPF model has been proven in North America, with over 3,700 digital screens installed to date.

AAM is the only studio-backed digital cinema rollout entity in Europe. In June 2007, AAM signed Europe’s first long term digital cinema deployment agreements with Twentieth Century Fox and Universal Pictures International for the conversion of close to 7000 screens, and in October, Paramount Pictures International also committed to supporting AAM’s digital cinema rollout in Europe. AAM is in active negotiations with European distributors and other Hollywood studios for further deals, and announcements are expected shortly

“We are delighted to be the first movers in the digital transition and to enter into a new era of French and European cinema,” said Jocelyn Bouyssy, Chief Executive Officer, CGR Cinémas. “CGR Cinémas is a forward thinking company and its ability to seize new opportunities makes it one of the most successful chains in the French exhibition market. I would like to thank Gwendal Auffret and AAM’s technical team, the staff at CGR Cinémas’, as well as the suppliers and installers for their innovation, creativity, skills and efficiency. This teamwork made such a historical agreement possible and now CGR Cinémas will embark on the great adventure of digital cinema in every screen in our circuit.”

Mr. Bouyssy continued, “Starting as soon as this Christmas, we will equip seven screens in different multiplexes across the chain, so our customers can immediately enjoy films in 3D, which I believe will play a major role in the future of cinema exhibition.” I

AAM’s Chief Executive Officer Howard Kiedaisch said, “This agreement is an epic milestone for the industry, for AAM and for audiences Europe-wide. CGR is clearly a visionary leader in the European exhibition community and they are seizing the enormous opportunities that digital cinema offers to strengthen and sustain their business, as well as to revolutionize the movie-going experience.”

Gwendal Auffret, Managing Director, AAM Southern Europe added, “We are very honoured and extremely happy to have CGR as our first exhibitor partner. This should drastically accelerate the digitalisation of the European distribution and exhibition industry. Leveraging all our experience and expertise in rolling out digital cinema, coupled with our major studio agreements, we are ready to start the transformation immediately.”

AAM completed the UK Film Council digital cinema rollout of 240 screens, known as the Digital Screen Network, on April 30th, 2007. The company is also participating in two digital cinema trials, one in the UK at the Odeon Surrey Quays multiplex, since February 2007, and the other in Norway, in various cinemas across the country, since April 2006. To date, AAM’s in-house digital lab has encoded over 200 digital cinema titles and shipped over 3600 digital prints.


Arts Alliance Media Contacts:
Media
Alessandra Skarlatos 
 +44 (0)20 7751 7543 

Logo: Arts Alliance Media
About Arts Alliance Media:
Arts Alliance Media (AAM) is the global leader in digital cinema software and services. We offer a wide range of solutions to exhibitors which enable them to reduce costs, increase efficiency, grow revenue, and improve the cinematic experience for their customers.

Our software touches over 45,000 digital screens globally, while AAM’s network operations centre (NOC) supports several thousand screens. Arts Alliance Media is a part of the Luxin-Rio Group, the world’s foremost cinema technologies provider. Also within the group are Mediamation, creators of the world-wide phenomenon MX4D, and Volfoni, a global leader in 3D technology.
Arts Alliance Media Directory page Arts Alliance Media Web Site
About CGR Cinémas: CGR Cinemas Group is the leading cinema circuit in France by the number of sites, with 73 operative theatres. 1st cinema circuit in Europe to become 100 per cent digitally-equipped, CGR Cinemas Group welcomes over 27 million moviegoers a year. CGR is the leading cinema circuit in Europe for immersive theaters with 32 operative ICE premium screens.  For more information, visit cgrcinemas.fricebycgr.com, CGR Cinémas Directory page

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More Arts Alliance Media News:
Oct 17, 2019 Arts Alliance Media and Motion Picture Solutions to Provide Global Content E-Delivery in Strategic Co-Operation
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Arts Alliance Media (AAM) and Motion Picture Solutions (MPS) today announce they have signed a strategic co-operation agreement which will see AAM collaborate with MPS and its invested partner Gofilex on a global content e-delivery solution.

Jul 29, 2019 Arts Alliance Media Enhances Screenwriter TMS with Ecofriendly Automation and Brand New Features
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Arts Alliance Media (AAM) today announces the release of new features and integrations to the world’s most widely used Theatre Management System (TMS), Screenwriter. The latest version of the state-of-the-art TMS provides AAM’s exhibitor customers with advanced automation options and support for the newest projectors and technology in digital cinema.

Jun 20, 2019 Christie Signs Major Global Reseller Agreement with Arts Alliance Media
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Christie officially announced a worldwide* reseller agreement with Arts Alliance Media (AAM), the global leader in digital cinema software and services. The agreement will see Christie offering AAM’s full range of integrated theatre management software and services to its wide-reaching exhibitor base, and further strengthen Christie’s position as the pre-eminent cinema solutions and expertise provider.

Jun 17, 2019 AAM Theatre Management System, Screenwriter, Compatible with New Barco Series 4 Portfolio at Launch
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Arts Alliance Media (AAM) today announces that Screenwriter, AAM’s Theatre Management System (TMS), is integrated and ready to use with Barco’s new Series 4 portfolio from Cinionic.

Mar 29, 2019 Cineworld Group Extends AAM Software to Regal Cinemas, Centralising the Operations of Over 9,500 Screens
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Arts Alliance Media (AAM) today announces that they are significantly extending their technological partnership with the Cineworld Group plc (CW), one of the world’s largest exhibition companies.

Feb 28, 2019 Leading Exhibitor in Taiwan, Showtime Cinemas, Selects AAM Software Solution to Automate Their Content Management
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, together with their local integrator, Dacoms Technology, today announces that Showtime Cinemas will automate their content management using AAM’s Theatre Management System (TMS), Screenwriter.

Jan 24, 2019 AAM Provides Sundance Film Festival with Content Management and Scheduling Software Solution for Third Year
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Arts Alliance Media (AAM), the global leader in digital cinema software and services, will provide their Screenwriter Theatre Management System (TMS) and software support to the Sundance Film Festival for the third year running.

Dec 3, 2018 AAM Headquarters Relocates to State-Of-The-Art Office in New West London Media Village
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Arts Alliance Media (AAM), the global leader in cinema software and services, are pleased to announce that they have relocated to state-of-the-art office space in White City Place, a new media village in West London. AAM have moved into a prime location in the WestWorks, a newly renovated office building right at the heart of the campus.

Sep 21, 2018 Shin Kong Cinemas, A Member of Taiwan’s Top Retail Group, Selects AAM Software to Achieve Their Goals of Rapid Growth
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Arts Alliance Media (AAM), the global leader in cinema software and services, today announces that it has been selected as a software partner by Shin Kong Cinemas (SKC), a member of the Shin Kong Group (SKG), Taiwan’s leading financial, retail, and entertainment group. AAM’s Screenwriter Theatre Management System (TMS) will provide automated scheduling and content management for every screen in SKC’s estate across Taiwan. The deal marks AAM’s first entry into the Taiwan market.

Jul 16, 2018 AAM Launches Industry’s First Fully Automated Theatrical KDM Management Solution with Deluxe Technicolor
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Arts Alliance Media (AAM) and Deluxe Technicolor Digital Cinema (DTDC) continue to drive innovation and technology advancements through a unique collaboration that will deliver the industry’s first truly automated KDM (Key Delivery Message) management service, representing a significant step towards the promise of fully automated cinema management.
More CGR Cinémas News:
Jul 17, 2019 First ICE Theater Coming to the U.S. Through New Partnership Between AEG and CGR Cinemas
Feb 14, 2019 CGR Cinemas and VOX Cinemas Forge Strategic Partnership to Bring Immersive Cinema Experiences to the Middle East and North Africa
Oct 5, 2018 CGR Cinemas Declares Future of Cinema is RGB Laser and the Future Is Now
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CGR Cinemas has chosen Christie®, a leading cinema technology manufacturer, as its exclusive laser projection partner, as it moves to convert all 700 of its theatres to RGB pure laser technology. In a landmark agreement that sees CGR becoming the largest investor in Christie RealLaser™ systems in the world today, 200 CGR Classic auditoriums will be redeveloped for Christie RealLaser over the next two years.

Oct 3, 2016 CGR France’s New Premium Concept Cinema to Be Lit By Christie Ultra Bright, High Contrast Laser
Christie Logo
Cinemagoers in France will soon be able to enjoy movies in the best colours and highest brightness and contrast, thanks to CGR Cinemas, a nationwide chain which is upgrading projection in selected outlets with the Solaria CP42LH  RGB laser projector from Christie®.

Jun 24, 2013 HTS Announces A Partnership with French Cinema Network CGR on Their Interactivity Solution YouActive®
Sep 11, 2009 Arts Alliance Media Announces the First Satellite Delivery of A Feature Film for Commercial Release in Europe
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Arts Alliance Media (AAM), Europe’s leading provider of digital cinema technology, content and deployment,  together with Arqiva Satellite & Media, the leading satellite and terrestrial communications provider,  have successfully delivered La Vida Loca directly via satellite to 19 sites widespread across the Circuit George Raymond (CGR) Cinémas’ megaplex circuit, all of which use the AAM electronic delivery platform operating across Arqiva’s cinema satellite network.

Apr 21, 2009 CGR Cinemas and RealD Announce Exclusive Partnership to Build Out France’s Largest 3D Circuit
Apr 24, 2008 CGR Cinemas and Arts Alliance Media Install the First All-Digital Multiplex in France at La Rochelle
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Circuit George Raymond (CGR Cinémas), one of France’s largest cinema chains and Arts Alliance Media (AAM), Europe’s leading specialist in digital cinema technology, content and deployment have announced the installation of France’s first fully digital 12-plex cinema at La Rochelle.  This is a significant milestone for the French motion picture industry and further proves the viability of the Virtual Print Fee (VPF) business model for Europe’s widespread transition to digital cinema.

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