La Rochelle and Los Angeles—Apr 21, 2009
CGR Cinemas and RealD Announce Exclusive Partnership to Build Out France’s Largest 3D Circuit
200 Screen Deal Includes RealD 3D Installations at All CGR Cinemas Locations
CGR Cinemas, one of France’s leading exhibition chains, and RealD, the world’s leading outfitter of 3D-enabled theatres, announced today an exclusive partnership where CGR Cinemas will add RealD 3D capabilities to each of its 33 locations for a total of 200 RealD 3D-enabled screens. The result will be the largest 3D circuit in France. Installation of RealD technology will begin immediately and is expected to be complete by mid-year, with 4 to 6 RealD-equipped screens at each CGR Cinemas location.
"We are happy to be the precursors of new technology for French and European cinema by allying with the known world leader in 3D systems, RealD. This is another example of CGR Cinemas seizing opportunities first, which make it one of the pillars of French film exhibition today. This collaboration will allow us to take advantage of upcoming 3D films beginning with Ice Age: Dawn of the Dinosaurs. " said Jocelyn Bouyssy, chief executive officer of CGR Cinemas.
"We’re excited to work with CGR Cinemas to bring the market-leading RealD 3D experience to all of their locations," added Bob Mayson, managing director or RealD Europe Ltd. "Audiences are seeking a new and engaging cinema experience that CGR Cinemas and RealD together will provide through this agreement to build out the largest 3D circuit in France, and one of the biggest in Europe."
RealD’s next-generation technology is deployed across the world’s largest 3D platform in more than 40 countries with over 8,000 screens under contract and over 2,600 RealD 3D screens worldwide today. A bright spot for the entertainment industry, RealD 3D is driving box office to the tune of three to four times per screen revenue of the same film on 2D screens.