The Grand Cinema in Hong Kong is moving towards a new digital era in entertainment with the recent roll-out of Sony’s 4K digital cinema systems. With the completion of this project, The Grand Cinema will have the highest number Sony 4K systems in Hong Kong. Sony has led the way in 4K Digital Cinema since it was introduced in 2007. The implementation of Sony’s 4K digital cinema solutions at The Grand Cinema adds to the 6,000 Sony 4K-enabled screens worldwide.
“At The Grand Cinema, we are driven to offer an immersive entertainment experience for our guests by offering the highest picture resolution of all available projection technologies. Implementing Sony’s 4K digital cinema solution enable us to offer an unrivalled state-of-the-art screening and best possible cinematic experience for movie-goers,” said Helena Young, General Manager, The Grand Cinema.
“4K is the future of cinema and it is here today, sweeping across major cinemas around the world. As the only manufacturer of commercially available 4K resolution digital cinema projectors and the only manufacturer to provide the complete end-to-end cinema digital solution to exhibitors; SXRD 4K technology from Sony is leading the digital cinema revolution. We are glad that The Grand Cinema has chosen Sony as they move towards a digital future,” said Katsuhiro Masaoka, General Manager of Business Development Division, Business and
Professional Products Asia Pacific (BPPA), Sony Electronic Asia Pacific Pte, Ltd.
With many cinemas upgrading to 4K, the top Hollywood studios are increasing the number of movies given a 4K release including “The Green Hornet”, “The Social Network”, “The Karate Kid”, “Salt”, “The Other Guys”, “Eat, Pray, Love” and “Burlesque”. There is a generous flow of content for 4K motion pictures currently and this will move towards becoming a major format in the near future.
About The Grand
The Grand is the only complex in Hong Kong that features a proprietary infrasonic audio system, “Shaw Active Sound,” giving the audience an enhanced sub-woofer experience. It is the largest complex in town with 1,600 seats in twelve houses – all with spacious stepped seating. An adjoining restaurant, art gallery and interactive zone provide extra entertainment amenities to cinemagoers. Particular attention during the design process was given to the audio system, acoustic treatment and overall architectural configuration, to bring the individual houses up to a standard approaching that of professional recording
studios.
