Today the
Professional Division of Sony Latin America, Inc. announced that it signed an
agreement with Cine Center , leading exhibitor in Bolivia, to fully digitalize
its cinema theaters. The agreement reflects both companies’ commitment to offer
their audience a superior way to experience movies.
Sony will
provide Digital Cinema
solutions including central Server, Theater Management System and NOC service
as one package solution. With these latest solutions, Cine Center
will be able to enjoy the vast benefit of digitalized theater operation.
"Cine Center, under the leadership of Mr. Jordi
Chaparro, has always been at the forefront of providing latest technology to
Bolivian patrons to have the best possible movie-going experience," said
Seiichi Yamamoto, President of Sony Professional Latin America "I am
so excited that the movie-goers in Bolivia will experience the full proof 4K exhibition
for many years to come. Furthermore, I am confident that Sony’s total solution
including VPF program, Theater Management System and NOC monitoring services
will enhance the operational capability of Cine Center."
Considered
the leader in 4K technology, Sony’s Digital Cinema 4K projection system has the
highest digital cinema projection quality available. Sony’s advanced SXRD ™
microdisplay chip uses reflective liquid crystal technology to create over 8
million pixels, enabling it to deliver amazing resolution and picture quality
for a more compelling and entertaining experience. The new R515 is the cutting edge 4K projectors
for middle size screen with incomparable contrast ratio of 8000:1(average). Sony
is strongly promoting 4K technology, four times higher resolution than 2K
projection system, as the standard of Cinema Industry not just by promoting
projector but also supporting film production with cutting edge 4K cameras
In addition, Sony will also manage VPF (Virtual Print Fee) program for
Cine Center which will hugely support the transition of the movie theater to
digital exhibition and operation in terms of financing.
"As a leading cinema in
Bolivia, it is our focus to provide our customer with the best quality in
digital cinema. 4K, definitely, is the way to go and Sony, especially R515, is
the obvious pick for our future proof equipment." , commented Jordi
Chaparro, President of Cine Center, "Sony also delivers flexible offer in
terms of VPF which will help our business plan for rapid digitalization. We are
looking forward to further business opportunities with Sony group.
