Christie®, a leader in creating and sharing the world's best visual and
audio experiences, announced that SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and the largest movie theater operator in
the Philippines, the SM Group, will be deploying an additional five units of Christie’s
revolutionary 6-Primary (6P)
dual-head laser
projection system to expand its laser projection footprint in the Philippines.
With this latest acquisition, SM
Cinema will have a total of six Christie CP42LH 3DLP® 4K RGB laser projectors in its possession, making it the cinema operator with the
largest fleet of Christie 6P laser projectors in Asia. SM Cinema recently
installed Southeast Asia’s first Christie 6P laser projection system in its
latest cinema complex located in SM Seaside City Cebu. Known as the “Large Screen Format” auditorium, it is equipped
with a giant screen 30% bigger than standard cinemas, complemented by more than
350 luxury seats.
Besides using Christie’s
groundbreaking laser projection, the auditorium has also been fitted with the
innovative Christie Vive Audio™, the cinema industry’s only
purpose built line array speaker solution, which has been configured to meet the requirements
of Dolby®
Atmos™.
The five newly acquired laser
projection systems will be installed by Christie’s valued
partner,
Arraystech Digital
Systems, Inc. in “Large Screen Format”
auditoriums located at SM Megamall in Metro Manila, SM Mall of Asia
in Pasay, and SM City North
EDSA in Quezon City.
“Having experienced the bright
and stunning 3D visuals at our newest cinema complex situated within our latest
shopping mall in Cebu, we are convinced that Christie’s 6P laser projection
system is the best and most advanced laser projection system on the market,”
said Edgar C. Tejerero, president,
SM Lifestyle Entertainment Incorporated. “Our imminent deployment of another five Christie 6P laser
projector systems will provide the ultimate visuals and movie-viewing
experience to our movie-goers, and elevate SM Cinema to become one of the most
cutting-edge cinema chains in the world.”
Aaron
Del Poso, Vice President, Arraystech Digital Systems, commented, “We are thrilled to be involved in these
highly significant projects that brings the world’s most advanced laser projection
system to audiences in the Philippines. Installing Christie’s 6P laser
projection system with Christie’s technical team in SM Seaside City Cebu had been very exciting as we observed first-hand how 3D light levels, color fidelity, image
uniformity, viewing comfort, and a sense of immersion had been vastly improved
to deliver absolutely stunning visuals. We look forward to install the five new
Christie CP42LH projectors and their associated hardware and
software in SM Cinema’s large screen cinema so that more people can enjoy this
extraordinary visual experience.”
“We are honored and proud that SM
Cinema has acquired more of our leading-edge laser cinema projectors to be installed
in its premium format theaters in the Philippines,” said Lin Yu, vice
president, Christie Asia Pacific. “SM Cinema and Christie have enjoyed a
longstanding relationship that spans decades since the film age, and we are
delighted to once again collaborate with our esteemed partner Arraystech to
equip SM Cinema with our most advanced laser projection solutions. I’m confident that our 6P laser cinema
projectors will provide SM Cinema’s large screen format auditoriums with the
best performance, reliability, scalability and upgradability both now and in
the future.”
Based on the Christie Freedom®
laser illumination system, the Christie CP42LH RGB laser projector delivers 4K
resolution, replicates the Rec. 2020 color space for the best color
reproduction in the industry, and consists of rack-mounted laser modules where each module can
produce up to 5,000 lumens of white light. Due to the scalability of this
platform, up to 12 laser modules can be easily added, removed, activated or
disabled depending on the brightness requirements, providing up to 60,000
lumens per rack. Each laser module is also independently cooled, providing
built-in fault protection, improved efficiency and ultimate reliability.
Since its rollout last year, Christie’s 6P laser projection system has
become the preferred choice for a premium 3D cinema experience in a number of
cinema chains around the world. In Asia, theaters equipped with Christie laser
projection technology include Tongzhou Wanda Cinema in Beijing, the iconic
Shanghai Film Art Center, and Korea’s CGV Starium in Seoul. More 6P laser
installations are scheduled in China, Korea, Australia and the Philippines in
the coming months.
