Parkway threw open its doors for the first time for the
biggest film launch of all time, to give audiences in Beverley
Star
Wars: The force Awakens with pristine sound, as well as superb vision.
Managing director Scott Marshall commented, “As an independent business, we only invest where we believe we can
make a real difference to the community, and Beverley is exactly the right
place for our newest cinema. We aim to offer the very best experience that
includes offering the very best in audio for our customers. Having opened
during the Star Wars release I am delighted that film fans are already
commenting how great the sound is.”
Vive Audio’s sound reproduction is perfect, and allows
people to hear subtle details in the movie soundtrack not picked up by
traditional cinema sound systems. Alongside that, the line array screen
channels offer superb and punchy sound, which is wonderfully uniform volume to every seat.
Chris Connett, Business Development Manager for Christie
said, “There is 7.1 audio in every auditorium. Including our new LA2 Screen
Loudspeakers, which just launched in October and this is the first site to use
it. The Parkway team were looking for a value-engineered solution, what you
might call affordable excellence, and, although they had experience of other
systems, they chose Vive Audio. I’m really delighted that, through their
integrator (Arts Alliance Media), the team at Parkway have really pulled off
something very special in Beverley.”
“They also chose to use SKA-3D,
not only used for DCI 7.1 playback, but also features a powerful Video Scaler,
and A/V processor which allows “Parkway” to host any number of pre-show events
and alternative content shows too,” continued Connett.
The effort to get the doors open
during before Christmas has been worth it, as Scott observed, “the customer
reaction to both the Christie picture and sound has given Beverley the best
Cinema experience that the town deserves.”
