Paris—Dec 1, 2017
Ymagis Group Announces New Esport Solution EclairGame and First Agreement with Les Cinémas Gaumont Pathé
Launch of CineSessions, A New Weekly Gaming Championship to Take Place Every Thursday at Paris’ Pathé La Villette
Ymagis Group (FR0011471291, MAGIS, PEA-PME, TECH 40), the European specialist in digital technologies for the cinema industry, today
announced the launch of EclairGame, a new esports-based entertainment solution
fully-dedicated to gaming in cinemas, and a first agreement with Les Cinémas
Gaumont Pathé, the largest cinema circuit in France, the Netherlands and
Switzerland.
EclairGame allows esports fans, professionals and amateurs to participate in
championships, play today’s most popular video games and even undertake
training sessions in the comfort of a cinema auditorium. Gamers and moviegoers
come together in one unique location to enjoy the comfort, conviviality and
interactivity of a cinema auditorium, powered by the latest, sophisticated
digital projection technologies.
In the scope of this first collaboration, EclairGame and Les Cinémas
Gaumont Pathé unveil an innovative concept, a modern and vibrant means of maximizing
the use of digital capability in a physical world, creating new interactions between
participants. During CineSessions, professionals and amateurs alike gather
every week at the Pathé La Villette cinema in Paris (France) from 7:00 to 11:00
PM with live transmission on the big screen. In addition, select areas inside
the screening room are open to all gamers enabling them to train themselves and
play with friends while being surrounded by the world’s best professionals.
"The launch
of EclairGame illustrates our desire to offer innovative solutions to cinema
exhibitors. We live in a world today in which digital technology is breaking
down the traditional barriers between the different types of entertainment,” stated Jean Mizrahi, CEO & co-founder of Ymagis Group. “We want to bring the worlds of gaming and
cinema together to offer gamers an esports experience unlike any other in the
same exciting environment in which they can also discover their favorite films.
With CineSessions, the real and the virtual come together in the cinema
auditorium. We are tremendously proud to be embarking on this first adventure
with Les Cinémas Gaumont Pathé by our side.”
"Whether
through fighting, strategy or sports video games, esports is an ever-growing,
worldwide phenomenon. It represents a new form of entertainment in cinemas in
this increasingly digital era. Our goal is to pioneer this movement in France
and abroad, in keeping with our mission to ensure that cinemas remain the
entertainment venue of choice, while helping our cinema partners to diversify
their revenue stream, help turn younger audiences into repeat customers and
increase attendance. I am delighted with the success of this project developed
within the Ymagis incubator, thanks in large part to the enthusiasm of the team
behind it,” concluded Christophe Lacroix,
Senior Vice President of Ymagis Group.