CinemaNext, the European specialist in cinema exhibitor
services (Ymagis – ISIN: FR0011471291, MAGIS, PEA-PME eligible), today announced it will unveil new products and solutions for
cinema exhibitors at next week’s 2019 edition of CineEurope, the annual
convention of the International Union of Cinemas, representing exhibitors and
their national associations in 37 markets. CinemaNext’s showroom is located on
the first floor (P1) of the CCIB, where sales representatives, product experts
and engineers will greet exhibitors and partners.
New VR Attractions,
New Branding
CinemaNext will
introduce in Barcelona its large- and small-size B2B solutions (Park &
Corner) under the Illucity brand. For Georges Garic, Senior Vice President of
CinemaNext, “We can’t wait to bring these new and immersive technologies to
cinemas and family entertainment centers across Europe. We aim to become a
leading provider of VR experiences and believe our plug-and-play solutions are
a perfect addition to our current portfolio of products and services. Illucity Park
is based on the VR adventure center concept (Location-based Entertainment)
launched in Paris last December, and which is now available for deployment at
cinema locations under a franchise model."
“Illucity Corner
is our second VR business line, based on versatile, modular and easy-assembly VR
products, which enables cinema exhibitors to offer audiences VR content to
boost on-site traffic and increase ancillary revenues,” adds Nathan Reznik,
Head of Illucity ventures. “We have chosen to partner with CinemaNext in light
of our internal synergies in terms of sales, installation, content management,
training, promotional support, online & remote support and maintenance.”
At CinemaNext’s CineEurope
showroom, cinema exhibitors will be able to discover a large Illucity Corner VR
playground featuring three distinct immersive experiences: a 36-sq. m re-designed
VR Arena, in which up to four gamers can play in teams or against one another simultaneously,
including escape games; a VR Ride based on a new pod configuration, where the action in each headset is carefully synchronized with
the D-Box seat; and VR Hestia, a simple touch-screen control panel offering gamers
a wide range of VR universes in multi-player mode.
Reboot of the Sphera
Premium Concept
“These past
months, we have put a lot of energy and effort into rethinking our premium
cinema concept, which now encompasses technology, business analysis, finance
solutions and project management,” explains Matthew Jones, General Manager,
Europe at CinemaNext. “We are very excited to present our new offer to clients,
prospects and partners at CineEurope. Exhibitors can confidently expect more from
premium cinema with Sphera. It’s a unique turnkey solution suited to most
current cinema configurations – new build or retrofit – and which makes the
cinemagoing experience even more attractive and profitable. It’s the ultimate
weapon every cinema needs.”
CinemaNext will present Sphera at its showroom through
a unique 360° immersive experience produced exclusively for CineEurope. Each exhibitor
will have the opportunity through a VR headset to discover how it feels to be
inside a Sphera premium cinema auditorium, in a luxurious VIP and
highly-comfortable seat, while interacting with the immediate environment for
maximum impact.
In addition, as part of its cinema outfitting solution,
CinemaNext will present its new VIP cocoon seating offer recently deployed in
cinemas in southern Europe and Switzerland. Exhibitors will also discover how
to reduce their operating costs and achieve a smart-projection booth by
remotely monitoring & operating all devices with CinemaNext’s Smart Booth solution
as well as other hardware devices (e.g. automation adapter, silencer box,
cinema projection windows and racks).
With offices in 26 countries and over 13,000 screens
installed globally to date, CinemaNext is the largest cinema exhibition
services company in EMEA. It provides smart, comprehensive solutions across the
board: projection equipment, audio systems, Sphera premium cinema concept, VR
activities, Onyx Cinema LED, central systems, cinema outfitting and seating,
content management, 3D projection systems & glasses, TMS, digital signage
and screens. Clients enjoy the highest level of reliability and lowest cost of
ownership through our various services: consulting, design & project
management, equipment sales and financing, installation, maintenance, support
(NOC), online monitoring, spare and consumables, service agreements and supply
chain & logistics.
