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Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.

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XI’AN, China—Oct 13, 2020

Suning Cinema opens “all Christie” RGB laser multiplex in Xi’an

Christie CP2308-RGBe and CP2320-RGB laser projectors offer spectacular movie-viewing experiences at the exhibitor’s latest flagship cinema
Photo The larger auditoriums at Xi’an Zhengshang Suning Cinema are fitted with Christie CP2320-RGB projectors with Real|Laser ™ technology (Photos courtesy of Suning Cinema)
Christie®, a global leader in digital cinema projection technologies, is pleased to announce that Suning Cinema has deployed its leading-edge RGB laser cinema projectors for all auditoriums in its new multiplex in Xi’an, Shaanxi province.
 
Located on the fifth floor of Zhengshang Financial Plaza in the city’s bustling Economic and Technological Development Zone, Xi’an Zhengshang Suning Cinema is the exhibitor’s first multiplex to be fully equipped with Christie RGB laser cinema projectors. It consists of 13 stylishly furnished auditoriums catered to the needs of discerning movie-goers, including two Dolby Atmos halls, two themed theatres, a VIP suite, a ScreenX auditorium and a children’s theatre with a total capacity of 1,232 seats.
 
Ten auditoriums are fitted with the Christie CP2308-RGBe cinema projector designed for screens up to 10 meters wide, while the remaining three auditoriums with larger screens are powered by the Christie CP2320-RGB cinema projector featuring Christie Real|Laser ™ illumination technology that provides unmatched long-term stability and reliability. These highly advanced systems deliver astounding visuals, and offer greatly improved color and contrast for audiences.
 
“RGB laser projection offers the most expansive color gamut of any projection technology. This in turn increases perceived brightness, further enhancing the audience’s visual experience,” said Liang Guo, CEO, Suning Cinema. “It is for these reasons that we have chosen Christie’s all-in-one RGB laser architecture for all auditoriums at Xi’an Zhengshang Suning Cinema. We believe that these state-of-the-art projection systems are key to boosting audience attendance, as well as Suning Cinema’s image as a trendy destination that provides exciting movie experiences for patrons from all age groups.”
 
Peter Chen, executive director of Cinema Sales, Greater China, Christie, commented, “We’re delighted that Suning Cinema has chosen our advanced, yet affordable RGB laser projection systems for its new flagship multiplex in Xi’an to deliver spectacular visuals for movie-goers. The combination of RGB laser projection technology and our unique RGB laser optical systems dramatically improves performance and outperforms competing systems in their class. We look forward to working with Suning Cinema more closely as it continues to expand its footprint.”
 

Christie’s line-up of DCI-compliant RGB laser cinema projectors, ideal for all screen sizes, are capable of projecting up to 55,000 DCI lumens of brightness, achieve greater than 95% of the Rec. 2020 color space, and feature superior contrast ratio performance versus other projection technologies. Their compact “all-in-one” form factor also facilitates a seamless installation into any booth. In particular, Christie’s RGB laser projectors with Real|Laser technology consistently delivers excellent image quality and brightness above DCI standards throughout their natural life.
 
Since their official launch, Christie’s RGB laser projectors featuring Real|Laser technology have been embraced by exhibitors around the world as the best replacements for lamp-based projection systems and new installations. In Asia, major cinema chains in Australia, China, Indonesia, Japan, Korea, Malaysia, Philippines, Taiwan and Thailand have deployed these systems in their mainstream auditoriums.

 


Christie Contacts:
CHAN Tsung Yi
Public Relations Manager
Asia Pacific  
Phone: + 65 6877 8793  
Email: tsungyi.chan@christiedigital.com

Media Gallery
Photo The larger auditoriums at Xi’an Zhengshang Suning Cinema are fitted with Christie CP2320-RGB projectors with Real|Laser ™ technology (Photos courtesy of Suning Cinema)
Photo Xi’an Zhengshang Suning Cinema adopts various cinema concepts to meet the needs of discerning movie-goers
Photo The multiplex’s main lobby is tastefully furnished to exude a stylish ambience

Featured Cinema Products:
Photo: Christie CP2320-RGB
Christie CP2320-RGB

Christie CP2320-RGB
Photo: Christie CP2320-RGB
Features
Graphic Missing
Graphic Missing Christie® RGB laser projection systems feature an innovative system architecture with a remote projection head connected to the laser light source (laser module) via a fiber optic link. Often referred to as "pure laser", RGB laser technology uses individual red, green and blue lasers to generate light.
2K, high frame rate, 20,000 lumen RGB pure laser projector
The Christie® CP2320-RGB gives exhibitors the latest innovations in RGB pure laser technology at a cost of ownership comparable to Xenon. Featuring CineLife electronics and RealLaser™ illumination, the CP2320-RGB excels in image quality, operational lifetime and overall cost. Its compact all-in-one form factor does not require any external chill...
More Information:
https://www.christiedigital.com/products/cinema/projection/chr...

Logo: Christie
About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

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More Christie News:
Oct 26, 2020 Norway Cinema Screens Get the Christie RGB Pure Laser Projector Treatment
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Christie, a leader in creating and delivering the world’s best visual experiences, has announced that 51 cinema screens across Norway are set to reap the benefits of its RGB laser illumination technology as part of an extensive refit.

Oct 15, 2020 Christie Granted U.S Patent for In-Home Streaming Technology for Cinema Exhibitors
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Christie®, a world leading visual technologies company, announced that, pursuant to a filing in 2018, the U.S Patent and Trademark Office (USPTO), has issued Christie a U.S. patent under US10783282B2 on September 22, 2020, which enables exhibitors to stream movies directly to the home using their current technologies in a way that supplements their existing business model.


Sep 21, 2020 Christie Redefines PLF Cinema Experience with CP4450-RGB – the Brightest Direct-Coupled RGB Pure Laser Projector on the Market
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Christie®, a global leader in digital cinema projection and audio technologies, is redefining the movie-going experience for Premium Large Format (PLF) theatres with its state-of-the-art RGB pure laser cinema projector that delivers incredibly colorful and detailed visuals.

Sep 10, 2020 Christie Celebrates 20th Year as Official Digital Projection Partner of the Toronto International Film Festival
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Christie® is proud to celebrate its 20th year as the Official Digital Projection Partner of the Toronto International Film Festival (TIFF). Kicking off its 45th year today, and running until September 19, the Festival will screen 50 new films across venues adapted to the global pandemic, including a drive-in theatre, an open-air cinema, and indoor venues tailored for public safety.

Aug 17, 2020 Christie Reaffirms Support for Cinema Industry, Showcases New Technology and Services at BIRTV 2020 Online Trade Show
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Christie, a leader in creating and delivering the world’s best visual and audio experiences, will be participating in the Beijing International Radio, TV & Film Exhibition (BIRTV) 2020 online trade show, taking place on August 19-21.

Jul 24, 2020 Christie’s Strong Partnership with Shanghai International Film Festival Enters the 12th Year
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, is delighted to continue its longstanding partnership with the Shanghai International Film Festival (SIFF) for the 12th consecutive year.

Jul 16, 2020 Christie lights up Lavazza Drive-In Film Festival
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Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.

Jun 15, 2020 Christie Stands with Industry Partners at CineEurope
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, joins CineEurope 2020 online conference and tradeshow, June 17-18, 2020, where it will reaffirm support for its partners and introduce new RGB laser technology designed to further improve cost of operation as theater doors start to open.

Feb 27, 2020 Carnival Cinemas to Go 100% Laser
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One of the leading and fastest growing national multiplex chain Carnival Cinemas, led by Dr. Shrikant Bhasi, has chosen Christie’s RGB pure laser cinema projectors featuring RealLaser™ illumination technology as its next-generation projection systems to power theater screens across the country. The projectors will be installed and maintained by TSR Films Private Limited (TSR Films), Christie’s pre-eminent integration partner of its family of RGB pure laser cinema projectors in India.

Jan 23, 2020 Multicines Opens the First 4K RGB Pure Laser Cinema in Ecuador with Christie
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Ecuador’s first cinema equipped with 4K RGB laser projection has just opened in the Condado de Quito shopping mall. The integrator CES+ (Cinema Equipment & Supplies) recently installed a Christie® CP4330-RGB projector with RealLaser™ illumination in the MCX Multicines Xtreme theater.

Jan 10, 2020 Wanda Cinema’s 600th multiplex in China chooses Christie
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Christie® is pleased to announce that Wanda Cinema, China’s largest film distributor and cinema operator, has chosen Christie’s compact all-in-one, DCI-compliant RGB pure laser cinema projector, featuring RealLaser™ illumination technology, for its 600th multiplex in the country.

Dec 11, 2019 Christie RGB RealLaser technology and Vive Audio complete Southern Theatres’ GPX luxury renovation
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VSS-Southern Theatres, LLC has undertaken a complete renovation of the former Grand Theatre with the recently opened Amstar Cinemas 18 Four Seasons Station in Greensboro, NC.  With 18 screens, 12 of which were newly renovated, the complex features a state-of-the-art Grand Premium Experience (GPX®) Auditorium offering the ultimate movie-watching experience, using a Christie® CP4330- RGB cinema projector, with RealLaser™ RGB pure laser illumination technology and Christie Vive Audio™ delivering powerful Dolby Atmos® sound.

Dec 10, 2019 Cinépolis Chooses Christie RGB Pure Laser Projectors for New Pejaten Village Multiplex in Indonesia
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Christie® is pleased to announce that Cinépolis, the world’s second largest cinema chain based on admissions, has chosen Christie’s next-generation laser cinema projectors, featuring RealLaser™ illumination technology, to power its theater screens at Pejaten Village.

Dec 3, 2019 The World’s Biggest Pop Culture Event CCXP Chooses Christie RealLaser
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A Christie® CP4330-RGB pure laser cinema projector will light up the main auditorium screen at CCXP19, the world’s biggest pop culture event, from the  5th through 8th of December in São Paulo, Brazil.

Nov 7, 2019 Supercines Boasts Ecuador’s First RealLaser Cinema Projectors
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Supercines, Ecuador’s leading cinema chain, has opened a new eight-screen multiplex in the Ambato shopping mall equipped with Christie® Vive Audio™ and Christie RGB pure laser cinema projectors, the first of their kind in Ecuador. The multiplex lobby also uses 60 Christie Access LCD panels to advertise upcoming movies and promotions.

Oct 30, 2019 Christie adds a touch of MAGIC to Rochester Institute of Technology
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Rochester Institute of Technology (RIT), a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at MAGIC Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more. Aiming to arm its students with the finest technologies,

Oct 17, 2019 Christie to Demonstrate Market Leading RealLaser Cinema Technology at the 2019 Australian International Movie Convention
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Christie®, a leader in creating and delivering the world’s best visual and audio experiences, will be showcasing market leading cinema technology chosen by cinema leaders at the 2019 Australian International Movie Convention (AIMC), which takes place at Event Cinemas Pacific Fair, Gold Coast, Queensland, from October 21-23.

Oct 17, 2019 Christie’s Jack Kline inducted into the ShowEast Hall of Fame
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ShowEast Logo
Jack Kline, current advisor and former Chairman, President and CEO of Christie, today, was inducted into the annual ShowEast Hall of Fame. An honor which pays tribute to a select band of film industry veterans, the inductees are hand-picked by an all-industry executive committee. Kline’s induction ceremony took place at a special gala luncheon held on October 17, the final day of ShowEast 2019.


Oct 14, 2019 Christie Delivers the Magic of RGB Laser Projection at Magic Cinema
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The Magic Cinema complex is now home to Christie RGB RealLaser™ technology. Located in the futuristic Five Planets shopping centre, the four-theatre complex has two VIP theaters with 54 seats with the other two housing 78 seats each. All four Magic Cinema auditoriums are equipped with Christie projectors with the VIP theaters boasting Christie CP4325-RGB 4K projectors and the others housing Christie Solaria Series.
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