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Taipei—Aug 6, 2021

Ambassador Theatres Chooses Christie Cinema Solutions for its Taipei and Taichung Multiplexes

The acquisition includes Christie’s state-of-the-art 4K RGB pure laser projection systems for the largest movie auditorium in Taiwan

The Grand Ambassador at Ambassador Theatre (Ximending) is powered by dual Christie CP4440-RGB pure laser cinema projectors (Photos provided by Ambassador Theatres)

Christie® is pleased to announce that Ambassador Theatres, one of the largest movie theatre chains in Taiwan, has chosen its state-of-the-art cinema solutions for two multiplexes located in Taipei and Taichung.

Ambassador Theatres’ iconic cinema complex in Taipei’s bustling Ximending district houses three screens, including Taiwan’s largest movie auditorium (Grand Ambassador) with a capacity of about 800 seats. Ambassador Theatre (Ximending) is also the first cinema in Taiwan to be fully equipped with Christie 4K RGB pure laser cinema projectors featuring Christie Real|Laser™ illumination technology. In Taichung, Christie 2K digital cinema projectors have been deployed in all 12 auditoriums at Zhongxiao Ambassador Theatres, which can accommodate a total of 1,152 patrons. All projectors were installed and commissioned by Christie’s long-standing partner, Dacoms Technology.

“As one of the leading multiplex operators in Taiwan, we are dedicated to offering an exceptional cinema experience to movie-goers,” said Joe Chang, president, Ambassador Theatres. “Christie’s leading edge cinema projection systems are the perfect fit for our multiplexes in Taipei and Taichung. Audiences will be impressed with incredibly colorful and detailed, true-to-life images that will greatly enhance their movie-going experience.”

In particular, the Grand Ambassador auditorium features a giant screen measuring 22 meters wide and 12 meters high (72 feet by 39 feet) lit by dual Christie CP4440-RGB large-format projectors that deliver a combined brightness of up to 90,000 lumens for the ultimate cinematic visual experience. Images from the two projectors have been perfectly aligned to display a completely seamless image using Christie® Mystique™ Cinema, an auto-calibrating image alignment software and camera kit that simplifies the calibration process for dual-projection setups.

The CP4440-RGB is a DCI-compliant, direct-coupled RGB pure laser cinema projector that excels in image quality, operational lifetime, and onscreen brightness, making it the ideal projection system for Premium Large Format theatres. Equipped with dual-laser optical systems (LOS) and high-speed CineLife+ electronics capable of 4K @ 120Hz HFR playback, the CP4440-RGB is one of the most advanced RGB pure laser cinema projectors on the market.

In addition, Christie CP4415-RGB pure laser cinema projectors are installed in the other two auditoriums of Ambassador Theatre (Ximending). Providing high-end cinema performance for smaller screens, the CP4415-RGB is a 15,000 lumen, compact, all-in-one DCI-compliant projector that excels in image quality and operational lifetime while providing a low cost of ownership.

Han Kim, executive director for APAC, Cinema, Christie, commented, “We are pleased that Ambassador Theatres has chosen our cinema projectors for deployment in flagship multiplexes in Taipei and Taichung. For more than five decades, Ambassador Theatres has been synonymous with offering high quality cinematic experiences to Taiwanese audiences. Its decision to invest in our innovative projection systems reflects the value and quality that Christie is known for in enhancing the cinema experience.”

Both the CP4440-RGB and CP4415-RGB benefit from Christie’s Real|Laser illumination technology, which provides exhibitors with over 50,000 hours of optimal performance. Featuring a patented sealed optical path, Christie Real|Laser provides unmatched long-term stability and reliability. Both models also deliver more than 95 percent of Rec. 2020 spec without filtering or color correction, as well as superior contrast ratio. The rich, deep and intense colors and contrast create astounding visuals for audiences to enjoy, while delivering significant operational efficiencies to cinema owners.

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Carmen.Robert@christiedigital.com

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The Grand Ambassador at Ambassador Theatre (Ximending) is powered by dual Christie CP4440-RGB pure laser cinema projectors (Photos provided by Ambassador Theatres)

The Grand Ambassador at Ambassador Theatre (Ximending) is the largest movie auditorium in Taiwan

Taichung Zhongxiao Ambassador Theatres has 12 auditoriums fully fitted with Christie cinema projectors

About Christie: Christie Digital Systems USA, Inc. is a global visual and audio technologies company and a wholly owned subsidiary of Ushio Inc., Japan (JP: 6925). Christie revolutionized the movie industry with the launch of digital cinema projection, and since 1929 has embraced innovation and broken many technology barriers. From the world’s largest mega-events to the smallest applications, our technology—from advanced RGB pure laser and SDVoE technology to image processing and LED display solutions—empowers people to create the world’s best shared experiences. Visit www.christiedigital.com. Christie Directory page Christie Web Site

About Ambassador Theatres Corporation: Ambassador Theatres was founded in 1965 and is among the largest movie theatre chains in Taiwan with 13 locations. Ambassador Theatres continues to expand its national presence and has five new locations scheduled to open through 2023. It has been on the forefront of providing its customers with the best movie watching experience by investing in its people and in new cutting-edge audio-visual equipment products, such as: Dolby Atmos, D-Box motion seats, Dolby 3D, and VIP recliner seats. Ambassador Theatres operates Taiwan’s largest movie auditorium (Grand Ambassador) at its Ximending location with about 800 seats and a screen size of 22 meters by 12 meters. Ambassador Theatres also invests heavily in its loyalty program, which currently has over 400,000 members that account for approximately 45% of its total annual admittances. Ambassador Theatres continues its tradition of placing its customers first by providing quality service, new products, and a great movie experience. For more information, go to: www.ambassador.com.tw. Ambassador Theatres Corporation Directory page

Tags:

Exhibitor Deals

Source:

Christie (Cypress) Ambassador Theatres Corporation (Taipei )

Mentioned:

Dacoms Technology Co., Ltd. (Taipei)

Countries:

Taiwan

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	Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments. Christie Home Page Local Directory Page Recent News