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Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 



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Macau—Dec 4, 2007

Sony and Cathay Cineplexes Introduce CineAlta 4K™ Digital Cinema Systems to Singapore

First Deployment in Asia Pacific to Present Unprecedented Theatrical Experience
Sony is pleased to announce the installation of the latest CineAlta 4K™ SRX-R220 digital cinema projectors, together with the LMT-100 Media Block servers and LSM-100 Screen Management System for the Cathay Cineplexes in Singapore, one of the leading cinema operators providing quality entertainment in Singapore, Malaysia and Dubai.

Sony is equipping two Cathay Cineplexes in Singapore, including their flagship The Cathay Cineplex, with the ultra-high-resolution SRX-R220 Digital Cinema Projectors. Combined with Sony’s LMT-100 Media Block servers and LSM-100 Screen Management System, the projector systems are specifically designed for digital cinema applications. The project is expected to be completed early next year. Upon the completion of the installation, movie-goers are able to enjoy the ultimate viewing experience jointly presented by Sony and Cathay Cineplexes.

“We are very impressed with the CineAlta 4K technology, as well as the professional services rendered by Sony. The deployment of the enhanced digital technology in our cinemas demonstrates our continued commitment to provide quality entertainment to our valued patrons,” said Suhaimi Radfdi, President of Cathay Organization Holdings Ltd. “We are now planning to introduce this advanced technology to our cinemas in Malaysia and Dubai, so that more movie-goers can immerse themselves in the superior cinematic experience.”

Designed to conform to the DCI (Digital Cinema Initiatives) specification requirements, Sony's CineAlta 4K digital projector offers uncompromising picture performance and functionality – a landmark for next generation movie viewing.

“Sony has always been in the forefront of developing innovative solutions for the emerging digital cinema market. Building on the unique SXRD™ (Silicon X-tal Reflective Display) technology, the new projector offers an extraordinary 4K image resolution which is more than four times the pixels of the best HDTV specifications (1920 x 1080); and Singapore is the first place in Asia Pacific to enjoy this technology,” said Kozo Tetsuya, Division Managing Director of Broadcast and Professional Pacific Asia Company, a division of Sony Corporation of Hong Kong Ltd. “We are delighted to see Cathay Cineplexes provides a good exemplar for the exhibition and motion picture industries by adopting the 4K digital cinema technology.”

SRX-R220, an ultra-high-resolution projector, is designed specifically for digital cinema applications. The SXRD™ imaging devices used in the SRX-R220 projector make it possible to realize its 4K resolution derives from its 4096 H X 2160 V pixel matrix, which is stipulated by the Digital Cinema Initiatives, LLC (DCI). It also provides a brightness level of SMPTE standard 14 ft-L* on a 20-meter (65.6-feet) wide screen and a high contrast ratio of 2000:1.

Since the SRX-R220 projector provides four times the resolution of 2K projectors, the visual quality of 2K and HD content is also improved over those provided by native 2K and HD resolution projectors.

In addition, the LMT-100 Media Block is a digital cinema server that can handle DCI DCP media, which is a key component in establishing highly secure theater systems. The LMT-100 server handles DCP (Digital Cinema Packages) files that consist of picture, audio and subtitle data files, and they are wrapped into a MXF (Material eXchange Format) file. It can play back the DCP file by using advanced processing to decrypt and decode the picture data, and then send it to the projector over a secure multi-pin connection system.

While the LSM-100 Screen Management System provides a variety of screen management operations such as show scheduling, communication with other theatre control of the SRX series projectors and the Media Block.

* Measured at the screen center of a full pixel size (4096 x 2160) projection with 100 IRE white and a screen gain of1.8. A ft-L (foot-lambert) is a unit of measurement for luminance. One foot-lambert equals 3.4262591 candelas per square meter.


Sony Digital Cinema Contacts:
Hermia Ma
Broadcast & Professional Products Asia Company
Sony Corporation of Hong Kong Limited
Tel: +852 2909 1355
Fax: +852 2909 3355
E-mail: Hermia.Ma@sony.com.hk
Website:http://pro.sony.com.hk

Logo: Sony Digital Cinema
About Sony Digital Cinema:
Sony Digital Cinema combines a full range of Sony technologies, alternative content offerings, training and service to provide a broad range of solutions for exhibitors. The world’s leading manufacturer of commercially available 4K resolution digital cinema projection systems, the group also offers Sony’s TMS (theatre management system); digital signage hardware, software and content development; security systems and Network Operations Centre (NOC) services for the exhibition community. 
Sony Digital Cinema Directory page Sony Digital Cinema Web Site
About Professional Solutions Company (PSAP), Sony Electronics Asia Pacific Pte. Ltd.: Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. Professional Solutions Company (PSAP) is established as a division company under Sony Electronics Asia Pacific Pte. Ltd. It markets Sony’s leading broadcast systems, professional video and audio products, as well as videoconferencing, medical and surveillance systems in Asia other than Japan. It also provides customised business solutions, comprehensive technical support and after-sales service to help Sony’s customers stay at the forefront of their business. Professional Solutions Company (PSAP), Sony Electronics Asia Pacific Pte. Ltd. Directory page

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More Sony Digital Cinema News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Mar 27, 2019 Sony Launches the First Sony Digital Cinema, Demonstrating its Commitment to Enhancing Premium Theatrical Experiences
Sony Digital Cinema Logo
During CinemaCon 2019, Sony will offer attendees the opportunity to see movies in a new light.  Joining forces with Galaxy Theatres, a state-of-the-art movie theater company, Sony is bringing the world’s first premium large-format (PLF) Sony Digital Cinema auditorium to their Las Vegas Boulevard Mall location.

Feb 13, 2019 Sony Announces the World Wide Launch of Sony Digital Cinema Premium Large-format Auditorium at Galaxy Theatres’ Las Vegas Location
Sony Digital Cinema Logo
Sony Electronics Inc. is introducing Sony Digital Cinema™, the company’s experiential premium large-format (PLF) movie theater auditorium.  Working in conjunction with state-of-the-art movie theater company, Galaxy Theatres, the world’s first location will debut at their Las Vegas Boulevard Mall venue, which is planned to open in spring 2019.

Feb 12, 2019 Sony VENICE used to capture latest Keira Knightley feature, ‘Official Secrets’
Sony Digital Cinema Logo
Sony’s next-generation motion picture camera system, VENICE ,has been used for principal photography on a new political thriller ‘Official Secrets’, directed by Gavin Hood, and produced by Ged Doherty, Elizabeth Fowler, and Melissa Zuo.

Jan 29, 2019 Partnership between Sony and GDC Raises Bar with 4K HDR Laser Projector
GDC Technology Limited Logo
Sony Digital Cinema Logo
Professional Solutions China of Sony (China) Ltd.(“Sony”) and GDC Technology Limited (“GDC”) today announced Sony’s SRX-R608-DS dual 4K laser projection system integrated with GDC’s next-generation SR-1100 integrated media block (IMB) completed the full range of tests necessary to receive compliance from Digital Cinema Initiative (DCI).

Jun 11, 2018 Sony Defines Next Generation of Cinema at CineEurope 2018
Sony Digital Cinema Logo
At CineEurope 2018, Sony Digital Cinema 4K returns to dazzle audiences with cinematic demonstrations of its 4K laser solutions that represent the next-generation in movie presentation.

Jun 1, 2018 James Cameron’s Lightstorm Entertainment to Shoot Avatar Sequels on Sony’s Venice Camera
Sony Digital Cinema Logo
James Cameron’s Lightstorm Entertainment will use Sony’s new VENICE motion picture camera system for principal photography on the upcoming “Avatar” SEQUELS.

Jun 1, 2018 Sony Adding Powerful New Features and Capabilities to the VENICE Full-Frame Motion Picture Camera System
Sony Digital Cinema Logo
Sony is announcing new updates and developments for its VENICE CineAlta motion picture camera system including version 2 firmware, which has been advanced and will now be available in the beginning of July 2018.

Apr 25, 2018 Star Cinema Grill Finds a True Difference-maker in Sony 4K Laser Projectors
Sony Digital Cinema Logo
“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, Vice President of Star Cinema Grill.  With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal.

Mar 27, 2018 Bob Raposo Joins Sony Electronics as Head of Theater Business
Sony Digital Cinema Logo
Bob Raposo has joined Sony Electronics’ Professional Solutions Americas group as head of its Theater business. The exhibition industry veteran will focus on expanding Sony’s relationships with exhibitors and delivering a new experience for movie-goers through Crystal LED direct view technology as well as its HDR Ready 4K laser projector.
More Professional Solutions Company (PSAP), Sony Electronics Asia Pacific Pte. Ltd. News:
Apr 2, 2019 UA Galaxy Cinemas Redefines Movie Magic
Sony Digital Cinema Logo
UA Galaxy Cinemas, Macau’s largest 3D film complex since its opening in 2011 strives to constantly redefine the cinematic experience. The 1,000-seat complex features 10 superbly-appointed theatres with four balcony boxes and five premium Director’s Clubs with comfortable reclining sofa seats, free-flow refreshments and a food delivery service to bring consumers’ movie-going experience to the next level!

Dec 15, 2014 The Grand Scores Another First in Hong Kong’s Cinema Scene with Sony’s 4K Twin Peak Solution
Sony Digital Cinema Logo
Sony today announced that it will be equipping The Grand, the largest multiplex cinema in Hong Kong, with its 4K Twin Peak Solution. Operated by Shaw Group; a joint venture project between Shaw Group and Multiplex Cinema Ltd, The Grand features 12 screens, a seating capacity of close to 1,600, and continues to be one of the top-grossing theatres in Hong Kong.

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