THX Ltd. and SENSIO Technologies Inc. have partnered to integrate SENSIO® 3D video processing flags with THX® Media Director™, a technology designed to simplify the home entertainment experience. THX Media Director will provide TVs featuring both SENSIO® 3D video processing and THX Media Director with the ability to select appropriate 2D and 3D playback settings automatically, resulting in a seamless, high quality 3DTV experience for consumers.
THX and SENSIO will demonstrate THX Media Director at SENSIO’s CES 2010 booth #20931 in the South Hall of the Las Vegas Convention Center (LVCC).
“The introduction of 3D in the home will reshape how we experience movies, TV programs and digital downloads. 3D brings with it new playback modes, user interfaces and an added layer of complexity for consumers,” said Rick Dean, senior vice president at THX. “THX Media Director provides for a seamless 3D experience, as well as metadata to support a wide range of 2D images and home audio formats.”
THX Media Director enables SENSIO and its consumer electronics partners to showcase
signature 3D playback features and settings, while simplifying the user experience. THX Media
Director technology uses metadata to describe the creative and technical characteristics of 2D
and 3D content to TVs, AV receivers and other home theater playback devices. Acting on the
metadata, THX Media Director-enabled TVs can trigger the appropriate playback settings for
SENSIO® 3D video processing, or resume 2D playback, without requiring user intervention.
“The integration of SENSIO’s flags into THX Media Director brings us yet another step forward in creating a simple SENSIO® 3D ecosystem for consumers. We are offering multiple SENSIO
compatible products in the market today and with THX Media Director, consumers will enjoy the
benefits of SENSIO® 3D without requiring them to constantly reach for the remote control", said
Nicholas Routhier, SENSIO’s President and CEO. "We are very pleased to announce this
collaboration with such a prestigious partner and we look forward to working with THX on other
3D related solutions which will benefit consumers."