Cinema Technology Sep. 22, 2019
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Sponsors



DCIP is the largest digital cinema integrator in the world and provides industry leading software and management solutions to exhibitors and distributors. 

Cinergy is an enterprise suite of tools that helps you track, monitor, and efficiently manage cinema operations in one centralized platform.




QSC Cinema is the global leader in signal processing, power amplifiers, and loudspeakers for all cinema applications. Our “SystemSynergy” design approach ensures that the entire system, from source to sound, delivers an audio experience as intended by the filmmakers. Beyond cinema audio for the movies, QSC also provides complete audio systems with network control and monitoring for other areas in the cinema entertainment complex, such as lobbies, concession, food service, arcades, and bowling centers.



NEC Display Solutions’ Digital Cinema Projector Series offers the most comprehensive digital cinema solution on the market today. These 3D-capable models enable theaters to deliver stunning digital images regardless of screen size, while simplifying theater management and reducing costs. All of NEC's digital cinema projectors meet DCI specifications for performance and reliability, meeting the requirements of today’s cinema industry. NEC also offers full digital signage solutions, highlighted by its award-winning 32”-98” LCD displays, multimedia projectors and desktop monitors for lobbies, concessions and concourses.



GDC Technology Limited is a digital cinema solutions provider. GDC Technology develops, manufactures and sells digital cinema servers, content storage systems, theatre management systems and network operations center software for digital cinema. In addition, GDC is the appointed worldwide certification services agent, with exclusivity in Asia to certify DTS:X immersive sound auditoriums for DTS, Inc. GDC also provides a suite of digital cinema products and services, including integrated projection systems, 3D products, projector lamps and silver screens. GDC's subsidiary, GDC Digital Cinema Network Limited, manages VPF for approximately 5,000 theater screens and 250 motion picture distributors worldwide.



Bardan Cinema has been a leader in cinema equipment sales in Latin America and the Caribbean for over 40 years. With a well-established reputation and broad customer base that spans independent boutique theaters to large multiplexes, Bardan provides total solutions and services ranging from cinema design, equipment sales, installation, monitoring and VPF implementation. In collaboration with D-Cinema NOC, Bardan now offers comprehensive 24/7/365 proactive monitoring and remote support to exhibitors throughout the region.



welcome to Cinionic
welcome to wow

These days, it’s no longer just about technology, it’s about experiences – WOW experiences. We are a team of cinema and technology experts from around the globe – Barco, ALPD, and CGS – who help you in creating surprising experiences.  We combine innovative cinema technologies with our unique and comprehensive service models to guarantee your peace of mind. So you can focus on new ways to surprise and delight your customers for years to come. Together, we engage to deliver a world-class cinema experience - the one you’ve been waiting for.





DTS:X transports you into a new dimension of sound immersion by delivering truly captivating entertainment experiences. Be prepared -- this improved lifelike immersion and heightened realism makes horror movies scarier, comedies more laugh-out-loud, and car chase scenes even more intense. Movies are being shown with DTS:X sound at an ever-growing number of theaters in the U.S., China and Europe.





Dolby Laboratories has been a leader in developing many groundbreaking technologies and advancing the science of sight and sound for more than 50 years. Based in San Francisco with offices around the world, Dolby, through industry-leading research and engineering innovation, is expanding creative possibilities and enhancing collaborative relationships spanning musicians, filmmakers, and other artists as well as with businesses and consumers globally. Along with its partners, Dolby creates and delivers incredibly vivid experiences transforming entertainment and communications at the cinema, at home, on the go in mobile devices, and at work. Dolby Laboratories develops and delivers products and technologies that make entertainment experiences more realistic and immersive. By giving everyone the power to see, hear and feel the spectacular, Dolby is ideally positioned to transform the future of audio, voice, and imaging experiences worldwide.



Christie is a leader in visual solutions for world-class organizations, offering diverse applications for business, entertainment, and industry. A leading innovator in film projection since 1929 and a pioneer in projection systems since 1979, Christie has established a global reputation as a total service provider and the world's single source manufacturer of a variety of display technologies and solutions. Christie offers comprehensive solutions for cinema, large audience venues, control rooms, business presentations, training facilities, 3D and Virtual Reality, simulation and education as well as industrial and government environments.



Sony Digital Cinema 4K gives audiences an entertainment experience they’ll never forget in 2D or 3D. There’s a complete family of Sony 4K projection systems to suit every cinema operator, from small boutique screens to the largest multiplex. All our easy-to-use projectors deliver 4K resolution images that viewers love, bursting with rich colour and industry-leading 8000:1 average contrast ratio. Sony’s SRX-R500 series of projectors are also HDR-ready, meeting brightness and contrast requirements for screening the latest 4K movies mastered for High Dynamic Range presentation. Spectacular 4K images are matched by impressively low running costs. The long-lasting HPM multi-lamp array in all our SRX-R500 Series projectors is more energy efficient than traditional Xenon lamps, reducing routine maintenance and cutting the risk of revenue-threatening dark screens. A compelling choice for the big screens, our Premium Large Format (PLF) projection solution outshines costly first generation laser systems, with unrivalled 4K picture quality at light levels up to 60,000 lumens.

 





Arts Alliance Media (AAM) is a global leader in digital cinema software and services,  offering cutting-edge solutions in software as well as installation, maintenance and support across the cinema ecosystem.



USHIO manufactures the highest-quality digital cinema projection bulbs available. USHIO xenon short-arc lamps boast a spectrum that is closer to natural sunlight than that of any other artificial light source. In addition to commercializing products for search and spot lights, which demand precise, powerful white beam lamps, USHIO became the first in the world to develop a xenon short-arc lamp exclusively for large scale, theater-use movie projectors.



Moving Image Technologies manufacturers and markets a full complement of cinema exhibition equipment and services to support the industry’s transition to digital cinema, including: custom engineering, systems design, integration, digital technology solutions for 3D, digital cinema, pre-feature on-screen advertising and components. Moving Image Technologies’ mission is to have the most talented, passionate people in cinema working to provide the best presentation tools for the cinema exhibition industry.



Unique X, Based in the UK, is a new brand for the future of digital cinema, providing intelligent autonomous solutions and content services.  Unique X operates in 65 countries globally. To date, more than 70 million GB of data have been transferred, and over 60 million advertising playlists have been delivered. Solutions include RosettaBridge TMS, RosettaNet Estate Management System, Movie Transit (DCP Content Delivery Network), Basekey (KDM management), RosettaPOS (Point of Sale), RosettaLive (Event Streaming) and our pre-show products of Advertising Accord, Ad Transit and Smart Trailering.



Qube Cinema is committed to creating a seamless world of Digital Cinema with products that are innovative, powerful, reliable and cost-effective. Qube Cinema is a company with a passion for cinema and a thorough understanding of film, video, audio and computer technology along with vast experience in the production, post-production and exhibition industries - a unique combination of expertise that has helped in the development of the company's digital cinema technology.



CIELO is true proactive monitoring and support. Customers can access CIELO from any device connected to the internet, giving them the freedom to manage the customer experience outside the confines of their offices. Customers have circuit wide visibility into their theater operations so they are able to solve problems more efficiently.



CES+ is the premier partner in cinema solutions. For the past 35 years has been a pioneer delivering innovative first-in-market technology and will revolutionize the industry with his one-of-a-kind Cinema-as-a-Service solution offering to become the disruptive facilitator of the evolution of the modern movie theater operation. CES+ is headquartered in Miami, Florida, and serves clients globally.


Industry Partners



The EDCF is a not-for-profit voluntary organisation that aims to act as a "Forum" to discuss key issues surrounding Digital Cinema in Europe. The purpose of EDCF is to provide a basis of common understanding across all European territories of the business and technical matters of digital cinema. 



The International Cinema Technology Association is a global network of professionals in the motion picture industry. Members of the ICTA are those companies that manufacture, service and create the equipment that goes into movie theatres. Our members are on the cutting edge of new technologies and have been the driving force in digital, 3D, immersive sound systems, high frame rates and lasers. The ICTA promotes technological advancements in the motion picture industry through educational seminars and programs. The ICTA logo stands for excellence and professionalism and when on a member’s letterhead signifies that the company is reliable, competent and committed.



The Union Internationale des Cinémas/International Union of Cinemas (UNIC) represents the interests of cinema trade associations and cinema operators covering 37 countries in Europe and neighboring regions.​ ​





For more than a century, the people of SMPTE (pronounced “simp-tee”) have sorted out the details of many significant advances in media and entertainment technology, from the introduction of “talkies” and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. 



The Inter-Society for the Enhancement of Cinema Presentation, Inc. promotes interactive dialogue and information exchange between cinema-related entities with the goal of resolving issues affecting the overall cinema presentation. Founded in 1978 by Eastman Kodak VP Ken Mason, membership is composed of its four charter trade organizations - International Cinema Technology Association (ICTA), the Motion Picture Association of America (MPAA), the National Association of Theatre Owners (NATO), and the Society of Motion Picture and Television Engineers (SMPTE) - along with over 40 member companies, made up of trade organizations, motion picture studios, exhibition companies, manufacturers, technical consultants, and other industry stakeholders.
 


Shows & Events



CineAsia will take place at the Hong Kong Convention & Exhibition Centre on December 9-12, 2019.  Nowhere else in Asia can you accomplish as much in a short period of time to sustain, and help grow your business in the year to come. Join your cinema exhibition, distribution, and motion picture industry colleagues for 4 days of networking and product presentations and screening of major Hollywood films soon to be released. CineAsia attendees will also get an opportunity to visit the Trade Show where you can learn about the latest equipment, products, and technologies to stay ahead of the trends.



Emerging Cinema Markets Conference, to be held November 19th -21nd 2019 at the Grand Tarabya Hotel in Istanbul to focus on Turkey, Middle East, Central Asia, Balkans and North Africa and will include key speakers and presenters to outline opportunities and issues for the industry.




CineEurope 2020 to be held June 22th - 25th, 2022, promises to bring you another year with the very best in exclusive studio screenings and product presentations, cinematic technologies and innovations and educational seminars to keep your business on top of industry trends.

Produced by The Film Expo Group, CineEurope is the official convention of the International Union of Cinemas (UNIC), an international trade association representing cinema exhibitors and their national associations across 37 European territories whose focus is to better promote the social, cultural and economic value of cinemas in Europe and internationally.




ShowEast 2019,  held in Miami from Oct 14-17 2019 at the  Fontainebleau Miami Beach, features a range of exclusive product presentations and screenings from both Independent and Major Hollywood studios to help you make important programming decisions for the 4th quarter box office.  Powerhouse seminars offer valuable insight from top executives on the latest industry trends and concerns; while our EXPO experience offers delegates a glance at the latest and best technologies, entertainment, services, comforts, and conveniences to make their theatres must-attend destinations.  ShowEast’s International program draws a large contingency of Latin and South American delegates – more than any other convention of its kind. A one and a half day program dedicated to the latest content and concerns and within this rising region.


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San Francisco, California,—Aug 20, 2019

THX Unveils New Deep Note Trailer Featuring THX® Spatial Audio Mix

THX Launches Fan Poll to Name New Trailer
THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced the release of its much-anticipated new Deep Note trailer commemorating the company’s 35th anniversary. 

In addition to the visual celebration and surprises, the trailer offers a deeper immersive audio experience with THX Spatial Audio three-dimensional sound over headphones or earbuds. It is available to experience here. Today, THX also launched a 24-hour Twitter poll where fans may vote for their favorite trailer name here.  

“We are thrilled to release the new THX Deep Note trailer to entertainment lovers around the world,” said Min-Liang Tan, THX chief executive officer. “As a nod of appreciation for THX fans and as a bridge to new fans, we’re offering this trailer in THX Spatial Audio with incredible pre-rendered immersive sound. We engaged brilliant and imaginative people to create a remarkable audio-video experience for broad appeal, that looks and sounds the best it can and can be enjoyed where and when people want it‒in the theater, in your home, or on the go from any mobile devices.”

To offer this immersive audio experience on the go, THX utilized its THX Spatial Audio post-production mixing tools to provide a multidimensional sound when enjoyed from headphones or earbuds. Innovating beyond traditional surround sound, THX applied advanced objects and ambisonics-based engineering, essentially spherical harmonics, for full-sphere audio. This immersive sound delivers greater realism, drawing the listener into the story as they experience action coming from all directions as in a real-life environment, thus providing the emotional impact as intended by the creators.

The trailer will be available to THX Certified Cinema partners in 4K and object-based immersive audio. For playback in THX Ultimate Cinema™, it has been remastered for a visual experience which boasts increased brightness, contrast, clarity and rich brilliant colors. 

The THX Deep Note, created by industry legend Dr. Andy Moorer, is widely considered the world’s most iconic audio logo. Over the years, trailers designed to visually depict the universally recognizable audio mark have been released by notable talents, and the new trailer continues this tradition drawing from the best and brightest in entertainment to produce this high-fidelity 60 second feature content. The THX team developed the new trailer to inspire and capture the imagination of a new generation of fans. Created for enjoyment on major movie screens, home theater and mobile and computing screens alike, the trailer honors THX’s past with surprise glimpses from various points in the company’s rich Hollywood heritage, while also advancing the trailer experience by utilizing leading-edge multidimensional audio and video storytelling capabilities.

“Our aim with this piece is to extend the legacy that inspired us as young people in the movie theater,” said Ben Rosenblatt, the trailer's executive producer and co-founder of American Meme. “As a kid, I was blown away by the THX Deep Note trailer and would go back to the movie theater again and again just to see it, which inspired me to pursue the career I have in Hollywood today. We hope we’ve taken this a step beyond the originals to open up young minds and inspire an entirely new generation.”

Micho Rutare, writer and director of the trailer and co-founder of American Meme, adds, “We hope this trailer ignites people's imaginations. We want to take the audience on a journey, in under a minute, that both refreshes the iconic THX brand for the millennial generation and initiates audiences into the immersive entertainment experience available with this new technology.”

The award-winning creative team behind this project is led by production house American Meme in collaboration with VFX industry leader Video Copilot, and includes: 

  • Ben Rosenblatt, Executive Producer (Known for “The Alienist,” Star Wars: The Force Awakens, Star Trek Into Darkness),
  • Micho Rutare, Writer and Director (Known for Sharknado, “Z Nation”),       
  • Andrew Kramer, Director of Animation/Visual Effects (Known for Star Wars: The Force Awakens, Star Trek: Into Darkness),
  • Lindsey Alvarez, Immersive Audio Lead (Known for War for the Planet of the Apes, 10 Cloverfield Lane), 
  • Robby Stambler, Sound Design Supervisor (Known for 10 Cloverfield Lane, Star Wars: The Force Awakens), and
  • Gabriela Quiroz, Head of Story (Known for Star Trek: Beyond, Mission: Impossible – Rogue Nation).
The trailer was released today across social media platforms including YouTube here. THX will also make its new Deep Note trailer available to THX Ultimate Cinema and THX Certified Cinema partners for playback in theaters around the globe.  

For further information about the making of the trailer, the production team American Meme, and THX Spatial Audio please visit www.THX.com/trailer

About American Meme
Founded by Ben Rosenblatt and Micho Rutare, American Meme is dedicated to the proposition that great stories begin with great ideas. American Meme develops and produces original IP with a millennial point of view, aimed at a diverse, emerging demographic. With Rosenblatt's experience producing VFX-driven tentpole films and Rutare's experience creating viral phenomena, American Meme delivers high-concept, high production-value entertainment to clients and audiences. For further information, please visit www.americanmeme.us.


Media Gallery

About THX: Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past thirty-five years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, live events and automotive systems. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist's vision is truthfully delivered to audiences worldwide. For more information, visit: http://www.thx.com
 

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More THX News:

Mar 28, 2019 THX Launches World’s First THX Ultimate Cinema™ at Regency Westwood Village Theater
Cinionic Logo
THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, today announced that the world’s first THX Ultimate Cinema at Regency Westwood Village Theatre will launch in spring/summer 2019.

Nov 12, 2018 iQIYI and THX® Launch China's First THX Certified On-Demand Movie Theater
May 2, 2018 THX® and Cinemark Announce Certification of Over 200 Cinemark XD Screens in the United States and Latin America
Apr 24, 2018 THX® Announces Premium Large Format Cinema Offering at CinemaCon 2018
Apr 23, 2018 THX® Commemorates 35th Anniversary with New Deep Note Trailer
Dec 13, 2017 THX and CGS Announce Strategic Technology and Distribution Partnership
Dec 7, 2017 THX and China Film Investment Company Announce All THX Certified Cinema
Oct 27, 2011 Barco Teams Up with Datasat and THX® for Commercial Roll-Out of Auro-3D® Cinema Sound
Apr 2, 2009 Sonoma’s Historic Sebastiani Theater Gets THX Makeover
Jan 7, 2010 THX Supports Sensio® 3D Format with THX Media Director
Mar 10, 2008 THX Certification Expands to More Than 500 Cinemark Theatres Screens in U.S.
Mar 13, 2007 THX Launches Cinema Services Program to Help Accelerate D-Cinema Adoption
Jul 17, 2001 Digital Cinema Evolves: Universal Pictures Hosts Special Digital Premiere Screening Of Jurassic Park
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Taking the evolving digital cinema industry the next step, Universal Pictures® this evening will host a special Digital Premiere screening at Loews Universal Studios Cinemas of Jurassic Park III® — the Studio's first major motion picture release in the digital cinema format. Universal Pictures and Amblin Entertainment hosted the World Premiere of Jurassic Park III Monday evening at the Universal Amphitheatre.
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