Based in Los Angeles, the newly formed International
3D Society serves the 3D community with education and recognition for
stereoscopic 3D professionals.
Actor Brendan Fraser was the
recipient of the International 3D Society’s “3D Talent” Award during this
evening’s event. Fraser was honored for his work as both actor and executive producer
of the highly successful 3D feature film
“Journey to
the Center of the Earth in 3D.” The International 3D Society also recognized
Jeffrey Katzenberg, 3D visionary and CEO of DreamWorks Animation SKG, Inc.
(Nasdaq: DWA). Katzenberg and DreamWorks Animation were presented with the
prestigious “3DVision” Award.
Eleven additional “Lumiere Awards” and
two first-ever “People’s Choice Awards in 3D” were given out, during ceremonies
in which over 400 people, including leading entertainment industry producers, directors,
performers, and technology company executives, were in attendance. The
additional award winners were:
** LIVE ACTION 3D FEATURE OF THE YEAR:
"AVATAR"
FROM 20TH CENTURY FOX STUDIOS
**
ANIMATED 3D FEATURE OF THE YEAR:
"UP" FROM PIXAR
”** SHORT
3D MOTION PICTURE/NARRATIVE:
“PARTLY CLOUDY” FROM PIXAR
** BEST
3D DOCUMENTARY:
“UNDER
THE SEA 3D” FROM IMAX
** OUTSTANDING
ACHIEVEMENT OF 2D TO 3D CONVERTED FEATURE:
“G-FORCE”
FROM SONY IMAGEWORKS AND THE WALT DISNEY STUDIOS MOTION PICTURES
** BEST 3D
CHARACTER OF THE YEAR:
“AVATAR’S”
CHARACTER “NEYTIRI”
** BEST 3D
SCENE OF THE YEAR:
“AVATAR"
AND JAKE SULLY FOR "FIRST FLIGHT” FROM 20TH CENTURY FOX STUDIOS
** BEST
3D STEREOGRAPHY – LIVE ACTION:
“AVATAR”
FROM 20TH CENTURY FOX STUDIOS
** BEST 3D
STEREOGRAPHY – ANIMATED:
“CORALINE”
FROM FOCUS FEATURES
** OUTSTANDING
ACHIEVEMENT IN 3D VISUAL EFFECTS:
“AVATAR” FROM 20TH CENTURY FOX STUDIOS
** OUTSTANDING
ACHIEVEMENT FOR MARKETING 3D CONTENT:
20TH
CENTURY FOX STUDIOS FOR “AVATAR”
Additionally, the International 3D
Society had previously partnered with the People’s Choice™ Awards, where nominees
in the category of “People’s Choice™ Awards in 3D” were announced during the
January 6, 2010, telecast of that event. Fans voted online through January 20th,
selecting the two, first-ever “People’s Choice™ Awards in 3D” winners below:
** 2010 “PEOPLE’S CHOICE ™ AWARD: FAVORITE 3D
LIVE ACTION MOVIE:”
"AVATAR"
AND 20TH CENTURY FOX STUDIOS
** 2010 PEOPLE’S CHOICE ™ AWARD: “FAVORITE 3D
ANIMATED MOVIE:”
"CORALINE"
FROM FOCUS FEATURES
International 3D Society president Jim
Chabin stated, “The presentation of the First Annual International 3D Awards
has marked an historical milestone. They represent the first time in motion
picture history that achievement in the 3D art form has
been recognized. We believe tonight’s event was just the beginning of a lasting
and appropriate recognition of 3D professionals by the international filmmaking
community.”
3D Awards Co-Chair and Board of
Governors member Charlotte Huggins, a film producer with Salient Features, remarked,
“For those of us who’ve worked in 3D and labored to bring magic to the screen,
2009 was an incredible year, and 2010 promises to top even our wildest
expectations.” Added Awards Co-Chair and First-Vice Chair Lenny Lipton, president,
Oculus3D, “For a long time, many have wanted to create an appropriate
recognition for outstanding achievement in the spectacular medium of 3D. With
the support of a great many, the establishment of the new International 3D
Society represents the first community to finally accomplish the bestowing of
appropriate awards.”
During the awards event, the
International 3D Society thanked its Signature Sponsor, XpanD, the company that
provided its
XpanD 3D system for the show and co-produced it. XpanD is best known for its
commitment to providing the “Absolute 3D Experience.” XpanD CEO Maria Costeira said, "The past year
has seen monumental advances in the evolution and adoption of 3D, but the 3D
revolution has only just begun. As the world¹s largest developer of 3D active
technology, XpanD shares the International 3D Society¹s commitment to educating
the marketplace, while the use of XpanD at the I3DS Awards Show demonstrates a
recognition that our technology is the most superior and effective solution in
the world.”
The
International 3D Society also acknowledged its Founding Sponsor, MasterImage 3D,
and its Silver Awards Sponsor, MadM3dia Entertainment, Inc. Additional sponsors for the 3D Awards event included
Passmore Labs, known for its 3D production and 2D to 3D conversion ability;
Technicolor, whose personnel served as senior technical advisors for the
show, coordinating the 3D projection booth operations during this evening’s
event, and the trailer department at Laser Pacific Media Corp.
The “Lumiere” statuettes presented at
the ceremony were designed and sculpted by renowned artist Eileen Borgeson, and
were crafted by the R.S. Owens Company of Chicago,
manufacturers of the Oscars™ Awards.
