3D Films have generated a whopping 33% of total
domestic box office revenues since the release of “Avatar” December 18,
according to a study released by The International 3D Society (I3DS) today.
The
report shows that four films “Clash of the Titans,” “How to Train Your Dragon,”
“Alice in
Wonderland” and “Avatar,” have generated $1.2 Billion Dollars in domestic
ticket sales out of a total $3.587 Billion Dollars.
I3DS
President Jim Chabin remarked, “This is truly remarkable performance in that
out of 127 general market films released, just four 3D movies captured 33% of
the total dollars so far this year.”
The
study, which was prepared for the Society by Exhibitor Relations Inc., showed
that 3D Films have been #1 at the box office 10 out of 14 weeks in 2010.
For “Alice in Wonderland” and “How
to Train Your Dragon,” 3D ticket sales accounted for 65% of total domestic
grosses, as well as 80% of “Avatar” grosses to date.