Christie®, a global leader in digital cinema,
is pleased to announce that Scrabble Entertainment Pvt. Ltd. (SE) has committed
to installing Christie
4K-ready
Solaria Series DLP Cinema®
projectors in the second phase of their digital cinema deployments across
India.
SE was formed in
November 2007 and has become a leading player in
India’s cinema industry. SE’s unique business model is to act as an
intermediary between content owners including major studios, independent
distributors, and exhibitors, and is the first company to deploy systems
designed to be Digital Cinema Initiatives (DCI) compliant in India and aims to convert all the multiplexes screens to DCI
complaint Digital screens which will enable exhibitors
and content providers to be in a win-win situation by now having the ability to showcase alternate content and
maximize revenues with a flexible advertisement model. The biggest challenge in India which is really a non-DCI,
1.3 Chip dominated market, is to do 100% DCI Compliant Systems within any
complex, a result that SE have been largely successful at achieving.
Christie
was the exclusive partner for SE’s first phase of installations of 200 screens which
were extremely successful countrywide. For the second phase of the digital
cinema deployment, SE have again teamed up with Christie to deploy Christie CP2220
DLP Cinema® projectors together with a two other Christie 2000 Series models into
300 screens countrywide. The second phase deployment is allotted for SE’s
leading customers: PVR Cinemas, Cinemax, and Inox, and will begin in January
2011 with completion targeted at March 2012.
Completion
of the second phase will strengthen SE’s leadership in digital cinema and
introduces a new era in content distribution for India. With Christie CP2220 digital
cinema projectors, India’s huge movie-going community will be thrilled with the
realistic 3D picture quality delivered by Christie. Cinemas can now create a
top-of-the-line 3D solution using any of the leading 3D technologies on the
market, be it the latest releases from Hollywood or local movies.
“We are
proud to be associated with a stellar company like Christie. They not only make
the best products for Digital Cinema applications but their understanding of
the Indian market and after sales support are second to none. We have
successfully captured over 90% of the Indian market by capitalizing on both our
strengths of the business,” says Ranjit Thakur, CEO of Scrabble Entertainment.
“India and its
Bollywood and others represent the world’s biggest film production industry.
This translates into a huge potential for the cinema industry constantly in
demand of the latest Indian releases as well as for the Hollywood
blockbusters,” comments Lin Yu, vice president, Christie Asia Pacific. “Our
first collaboration with SE for the first massive deployment was a huge success
as we’re able to help bring the latest digital cinema technology to the Indian
cinema-goers. Now, with the second phase, we’re confident that even more locals
will get to enjoy the crystal-clear resolution of their favorite
releases.”
Designed to meet all
Digital Cinema Initiatives (DCI) specifications, the Christie Solaria Series
features Christie Brilliant3D™ technology, providing the ultimate, most
realistic 3D experience with the lowest cost of operation.
Christie DLP Cinema®
projectors are the world’s most installed digital cinema projectors, renowned
for their brightness, flexibility, reliability and product integrity.
With a commanding 80% control of the Digital
Cinema market, Christie has set a strong pace of installations across North and
South America, Europe, South Africa, Australia and Asia.
